How to Clean Up Your Beauty Routine, According to Sephora

As beauty-conscious consumers, we don’t always have an easy time deciphering what ingredients are going into our beauty products, what they actually mean, and whether or not we really need them in our routines. Luckily, Sephora’s new Clean category is here to empower us in our product options.

Over the categories of skincare, makeup, haircare, and fragrance, Sephora is now adding their seal of approval (or “Clean Seal”) on specific products that are free from ingredients on their “no” list, such as sulfates, parabens, and coal tar to name but a few. (Here’s a full list of ingredients that are not on the clean list.) The list of banned ingredients was determined by industry insights, client feedback, and a sustainability team, to provide us with a clearer vision of the beauty products bursting with powerful ingredients that we actually want, minus the ingredients we may not.

So if you’re ready to clean up your beauty routine, shop some of our favorite “clean” beauty products—from skincare to haircare—that have the Sephora seal of approval below.