The Brunette Version of Rose Gold Is Ridiculously Pretty

Updated 05/01/19

As someone who just spent upward of nine hours taking her dark brown hair to a strawberry-tinted blond, believe me—I completely sympathize with any brunettes who might feel deterred from giving the rose gold trend a try out of sheer inconvenience. (Spending two days in a salon chair getting said dye job is a lot easier when it technically qualifies as "work.")

But leave it to Instagram to take a beauty obstacle and meld it into an entirely different trend. It's official: The brunette version of rose gold is chocolate mauve, and it's gorgeous.

Like rose gold, chocolate mauve lends an opalescent wash of pastel color to elevate your existing, more natural hue—sans bleach. And while it hasn't quite taken off in the way of its predecessor (i.e., Kylie Jenner hasn't dyed her hair that color… yet), it's quickly gaining traction as the next otherworldly shade to try. 

Keep reading to see what it looks like, and to get the details on trying the look yourself.


PopSugar (by way of Reddit) ID-ed New York stylist Hannah Edelman as the mastermind behind this growing trend. Her work is the result of experimentation and an expert eye, melting warm Pravana Vivids brown hues with iridescent pink tones to create a natural balayage effect.

The look is deceptively subtle, but actually requires five different tints—crafted from greens, reds, yellows, and oranges, believe it or not. Edelman says she concentrates the darker tones near the bottom of the hair and keeps the lighter tones near the crown in order to give the hair additional, ultra-flattering dimension.

But in spite of all the work behind the scenes, this look is significantly more low-maintenance for brunettes who'd like to avoid hours of foil and bleach. (And root touch-ups? Not even necessary.)

Davines Minu Shampoo $26

Edelman advises either seeking out a stylist with experience in pastels, or asking for a full head of balayage with a mauve toner or color melt. And as with any pastel color, these pink hues will fade quickly—keep them around for as long as possible with a solid color-saving shampoo.

What do you think of this brunette take on the rose gold trend? Tell us your thoughts in the comments below!

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