As someone who just spent upward of nine hours taking her dark brown hair to a strawberry-tinted blond, believe me—I completely sympathize with any brunettes who might feel deterred from giving the rose gold trend a try out of sheer inconvenience. (Spending two days in a salon chair getting said dye job is a lot easier when it technically qualifies as "work." And don't even get me started on the damage it can do to your hair and maintenance you need afterwards.)
But leave it to Instagram to take a long-standing beauty obstacle and morph it into an entirely different trend. It's official: The brunette version of rose gold is chocolate mauve, and it's gorgeous.
Like rose gold, chocolate mauve lends an opalescent wash of pastel color to elevate your existing, more natural hue—sans bleach. And while it hasn't quite taken off in the way of its predecessor (i.e., Kylie Jenner hasn't dyed her hair that color yet), it's quickly gaining traction as the next otherworldly shade to try.
PopSugar (by way of Reddit) ID-ed New York-based creative color specialist Hannah Edelman as the mastermind behind this growing trend. Her work is the result of experimentation and an expert eye, melting warm Pravana Vivids brown hues with iridescent pink tones to create a natural balayage effect.
The look is subtle, but deceptively so; it actually requires five different tints, and is crafted from greens, reds, yellows, and oranges, if you can believe it. Edelman says she concentrates the darker tones near the bottom of the hair, and keeps the lighter tones near the crown in order to give the hair additional, ultra-flattering dimension.
This color scheme is perfect for people who want creative color, but might have work environments or other constraints preventing them from making any significant changes to their hair. It gives what's normally a flatter look a little more intrigue, forcing people to look a second or maybe even third time to get the full effect. No matter what, it's guaranteed to keep eyes on you.
Plus, in spite of all the work behind the scenes, this look is significantly more low-maintenance for brunettes who'd like to avoid hours upon hours of foil and bleach. And root touch-ups? Not even kind of necessary. Just touch it up when you want the effect back.
Edelman advises either seeking out a stylist with experience in pastels or creative color, or asking for a full head of balayage with a mauve toner or color melt. And as with any pastel color, these pink hues will fade very quickly—keep them around for as long as possible with a solid color-saving shampoo.