Every few years, a new eye shadow hue makes its way into the beauty stratosphere and becomes a cult colour in our makeup bags. Thanks to Urban Decay's Naked Heat Palette (£40), the shade lighting up everybody's smokey eye look for the last year or so has been a fiery burnt orange. But now there’s a new shade in town, and we've been seeing it pretty much everywhere.
Say hello to cherry eye shadow, the new hue taking over our palettes one pan at a time. Again, Urban Decay has got in on the trend, quickly releasing its Naked Cherry Eye Shadow Palette (£42). However, it's not the only one. L'Oréal has an affordable, ultra-wearable Cherry My Cheri Palette (£16) out, and even Kylie Cosmetics released a limited-edition 21st Birthday Palette (£50) that featured more than one cherry-esque shade.
In fact, pretty much every single new eye shadow palette that's landed on the Byrdie HQ's desk recently has included at least one red hue.
Luckily for us, this unlikely shade seems to suit pretty much everyone. You can build up the colour à la Adwoa Aboah (above) or keep thing subtle and pastel like Byrdie UK's editorial director, Amy Lawrenson (below).
Amy Lawrenson trying out the new Urban Decay Naked Cherry Eye Shadow Palette.
Want to get in on the trend? Keep scrolling for our roundup of the best cherry eye shadow shades available now.
With four crystal-inspired eye looks in one gorgeous palette, Charlotte Tilbury's latest drop contains all the cherry and other berry shades you could ever want.
We couldn't not mention Urban Decay's Naked Cherry palette here. It's all kinds of dreamy.
This super-affordable palette contains more muted cherry tones that can be built up or blended out depending on what vibe you're going for. The pigment payoff is amazing, as seen on our beauty contributor Chloe Burcham (below).
Byrdie's Chloe Burcham wearing L'Oréal Paris's Cherry My Cheri Eye Shadow Palette.
Scribble this gel crayon over your eyelid before blending with your finger or a fluffy brush for the easiest smokey-eye look ever.
Huda's Ruby Obsessions Palette contains bright and bold cherry tones along with sparkly and shimmery oxblood shades.
This Kevyn Aucoin Electropop palette not only contains both bright and muted cherry tones, but it also offers a whole rainbow you can experiment with.
The magenta-esque cherry shade in the new Marc Jacobs Beauty Provocouture palette is one of our very favourites.
Katie used this red liner to create that standout cherry-red winged eye.
Feeling Adowa Aboah's bright cherry eye shadow? Go for a bold hue like Nars's Fatale eye shadow.
If you're into eye glosses, you need to try 3INA's Berry lip gloss. Combining two trends in one, this non-gloopy gloss gives a subtle colour that can be built up into a high-shine cherry.
With 16 versatile shades to play with, our favourite is obviously the cherry-hued "So Cute."
A darker aubergine cherry shade, this richly pigmented powder looks great on darker skin tones.
Can't get enough of the cherry trend? Urban Decay's Naked Cherry Vault contains the new 12-shade eye shadow palette together with three Vice lipsticks and two eye pencils so you can create a whole crimson-toned look.