The Unlikely Eye Shadow Hue That Suits Just About Everyone

Updated 04/16/19

Every few years, a new eye shadow hue makes its way into the beauty stratosphere and becomes a cult colour in our makeup bags. Thanks to Urban Decay's Naked Heat Palette (£40), the shade lighting up everybody's smokey eye look for the last year or so has been a fiery burnt orange. But now there’s a new shade in town, and we've been seeing it pretty much everywhere.

Say hello to cherry eye shadow, the new hue taking over our palettes one pan at a time. Again, Urban Decay has got in on the trend, quickly releasing its Naked Cherry Eye Shadow Palette (£42). However, it's not the only one. L'Oréal has an affordable, ultra-wearable Cherry My Cheri Palette (£16) out, and even Kylie Cosmetics released a limited-edition 21st Birthday Palette (£50) that featured more than one cherry-esque shade.

In fact, pretty much every single new eye shadow palette that's landed on the Byrdie HQ's desk recently has included at least one red hue.

@adowaaboah

Luckily for us, this unlikely shade seems to suit pretty much everyone. You can build up the colour à la Adwoa Aboah (above) or keep thing subtle and pastel like Byrdie UK's editorial director, Amy Lawrenson (below).

Cherry Eyeshadow Trend
@amylawrenson

Amy Lawrenson trying out the new Urban Decay Naked Cherry Eye Shadow Palette.

Want to get in on the trend? Keep scrolling for our roundup of the best cherry eye shadow shades available now.

Charlotte Tilbury Stars in Your Eyes Palette
Charlotte Tilbury Stars in Your Eyes Palette $60
Shop

With four crystal-inspired eye looks in one gorgeous palette, Charlotte Tilbury's latest drop contains all the cherry and other berry shades you could ever want.

Urban Decay Naked Cherry Palette
Urban Decay Naked Cherry Palette $42
Shop

We couldn't not mention Urban Decay's Naked Cherry palette here. It's all kinds of dreamy.

L'Oreal Paris Cherry My Cheri Eye Shadow Palette
L'Oréal Paris Cherry My Cheri Eye Shadow Palette $16
Shop

This super-affordable palette contains more muted cherry tones that can be built up or blended out depending on what vibe you're going for. The pigment payoff is amazing, as seen on our beauty contributor Chloe Burcham (below).

Cherry Eyeshadow Trend
@chloeburcham

Byrdie's Chloe Burcham wearing L'Oréal Paris's Cherry My Cheri Eye Shadow Palette. 

Marc Jacobs Beauty Highliner Matte Gel Crayon in Popular
Marc Jacobs Beauty Highliner Matte Gel Crayon in Popular $20
Shop

Scribble this gel crayon over your eyelid before blending with your finger or a fluffy brush for the easiest smokey-eye look ever.

Huda Beauty Ruby Obsessions Palette
Huda Beauty Ruby Obsessions Palette $25
Shop

Huda's Ruby Obsessions Palette contains bright and bold cherry tones along with sparkly and shimmery oxblood shades.

Kevyn Aucoin Electropop Pro Eye Shadow Palette
Kevyn Aucoin Electropop Pro Eye Shadow Palette $46
Shop

This Kevyn Aucoin Electropop palette not only contains both bright and muted cherry tones, but it also offers a whole rainbow you can experiment with.

Marc Jacobs Beauty Eye-Conic Multi-Finish Eye Shadow Palette in Provocouture
Marc Jacobs Beauty Eye-Conic Multi-Finish Eye Shadow Palette in Provocouture $39
Shop

The magenta-esque cherry shade in the new Marc Jacobs Beauty Provocouture palette is one of our very favourites.

Christian Louboutin Oeil Vinyle Luminous Ink Liner - Rouge Louboutin
Christian Louboutin Oeil Vinyle Luminous Ink Liner $58
Shop

Katie used this red liner to create that standout cherry-red winged eye. 

Nars Single Eye Shadow in Fatale
Nars Single Eye Shadow in Fatale $16
Shop

Feeling Adowa Aboah's bright cherry eye shadow? Go for a bold hue like Nars's Fatale eye shadow.

3INA Eye Gloss in Berry
3INA Eye Gloss in Berry $13
Shop

If you're into eye glosses, you need to try 3INA's Berry lip gloss. Combining two trends in one, this non-gloopy gloss gives a subtle colour that can be built up into a high-shine cherry.

Obsession x Belle Jorden Eye Shadow Palette
Obsession x Belle Jorden Eye Shadow Palette $10
Shop

With 16 versatile shades to play with, our favourite is obviously the cherry-hued "So Cute."

Make Up For Ever Artist Shadow Refill in Morello Cherry
Make Up For Ever Artist Shadow Refill in Morello Cherry $14
Shop

A darker aubergine cherry shade, this richly pigmented powder looks great on darker skin tones.

Urban Decay Naked Cherry Vault
Urban Decay Naked Cherry Vault $92
Shop

Can't get enough of the cherry trend? Urban Decay's Naked Cherry Vault contains the new 12-shade eye shadow palette together with three Vice lipsticks and two eye pencils so you can create a whole crimson-toned look.

Opening Images: @alxcext, @mominatu

Related Stories