The Unlikely Eye Shadow Hue That Suits Just About Everyone

Every few years, a new eye shadow hue makes its way into the beauty stratosphere and becomes a cult color in our makeup bags. Thanks to Urban Decay's Naked Heat Palette ($54), the shade lighting up everybody's smoky eye look for the last year or so has been a fiery burnt orange. But now there’s a new shade in town, and we've been seeing it pretty much everywhere.

Say hello to cherry eye shadow, the new hue taking over our palettes one pan at a time. Again, Urban Decay has got in on the trend, quickly releasing its Naked Cherry Eye Shadow Palette ($49). However, it's not the only one. L'Oréal has an affordable, ultra-wearable Cherry My Cheri Palette ($18) out, and even Kylie Cosmetics released a limited-edition 21st Birthday Palette ($65) that featured more than one cherry-esque shade.

In fact, pretty much every single new eye shadow palette that's landed on the Byrdie HQ's desk recently has included at least one red hue.

Luckily for us, this unlikely shade seems to suit pretty much everyone. You can build up the color à la Adwoa Aboah or keep things subtle and pastel-like Beauty/Wellness Editor Amy Lawrenson.

Want to get in on the trend? Here's our roundup of the best cherry eye shadow shades available now.

We couldn't not mention Urban Decay's Naked Cherry palette (again). It's all kinds of dreamy.

This super-affordable palette contains more muted cherry tones that can be built up or blended out depending on what vibe you're going for. The pigment payoff is amazing, as seen on beauty contributor Chloe Burcham (below).

Scribble this gel crayon over your eyelid before blending with your finger or a fluffy brush for the easiest smokey-eye look ever.

Huda's Ruby Obsessions Palette contains bright and bold cherry tones along with sparkly and shimmery oxblood shades.

The magenta-esque cherry shade in the Marc Jacobs Beauty Provocouture palette is one of our very favorites.

Katie used this red liner to create that standout cherry-red winged eye. 

Feeling Adowa Aboah's bright cherry eye shadow? Go for a bold hue like Nars's Fatale eye shadow.

If you're into eye glosses, you need to try 3INA's Berry lip gloss. Combining two trends in one, this non-gloopy gloss gives a subtle color that can be built up into a high-shine cherry.

With 16 versatile shades to play with, our favorite is obviously the cherry-hued "So Cute."

Can't get enough of the cherry trend? Urban Decay's Naked Cherry Vault contains the new 12-shade eye shadow palette together with three Vice lipsticks and two eye pencils so you can create a whole crimson-toned look.