Since 1994, May has served as Mental Health Awareness Month, a tradition started in the U.S. over 60 years ago by the Mental Health America organization. Of course, educating ourselves about mental health is important year-round, but October gives both individuals and different companies across the marketplace a chance to help raise awareness and support for research and destigmatization of conditions like depression, bipolar disorder, and PTSD. Many beauty brands have stepped up to the plate and taken Mental Health Awareness Month as an opportunity either to launch new initiatives in support of the cause or to re-promote mental health—supporting projects they're already involved with.
If shopping ethically for beauty products is important to you, or if mental health awareness is important to you, the five skincare, fragrance, and wellness companies below deserve your attention. So, what're you waiting for? Read on to discover five cool charitable beauty brands that give back to mental health charities.
1. Hope Fragrances
Audrey Gruss, the founder of the Hope for Depression Research Foundation, launched a perfume and candle line last year that donates every penny of net profit to discovering new treatments and prevention methods for depression. The fragrance is in honor of Gruss's mother, Hope, who struggled with depression for many years, and features enchanting floral notes like jasmine, gardenia, and tuberose, which were some of Hope's favorite flowers.
2. Clove + Hallow
This indie makeup brand creates a line of incredibly pigmented and hydrating lipsticks that are PETA-certified, cruelty-free, and vegan. Better yet, any time you purchase a Lip Crème in the shade Psych, the brand will donate 15% of the proceeds to the Georgia chapter of Mental Health of America, where the funds will be used for advocacy, outreach, and education about mental illness.
"Our mission is to help all women feel good about what they put on their skin so they can radiate confidence from within because we know when you feel good on the inside, you will glow," reads this probiotic-based skincare brand's website. In that spirit, buy any skincare product or kit from its extensive line, and know that 1% of sales will go to mental health charities for women, like Bring Change to Mind. "Why women?" the brand asks. "Although there are several mental health challenges that affect both women and men, women are disproportionally affected by anxiety, depression, eating disorders and bipolarity. … [But] fewer than 50% ever seek care largely due to stigma."
In 2014, this chicly packaged skincare and perfume brand launched an initiative called Hope & Grace aimed at raising $10 million to combat mental illness. Since then, the project has directed 1% of all product sales to over 65 mental health charities, focusing particularly on issues that affect women, like postpartum depression and trauma associated with domestic abuse. To date, Hope & Grace has donated $4.3 million to the cause, so you can feel really good about where your money is going next time you purchase one of the brand's refreshing fragrances or beloved makeup wipes.
5. Dr. Brandt
Renowned celebrity dermatologist Fredric Brandt, MD, took his own life in 2015, and in the wake of this event, his friends and colleagues launched the Dr. Brandt Foundation, an organization dedicated to raising awareness about and destigmatizing mental illness, as well as providing support for those who have been affected by suicide. The brand also launched a $45 limited-edition primer designed to minimize the appearance of pores and help makeup better adhere to the skin. A portion of the primer's proceeds is donated to the Dr. Brandt Foundation.
Up next: Discover the connection between beauty and mental health, and how makeup is helping thousands of women cope with anxiety.