Like the ebbing tide or cast of The Bachelorette, beauty trends come and go. From contouring to strobing to brows in every iteration, keeping up with what’s popular in the beauty world is nearly as time intensive as keeping up with a certain reality TV family (and both require copious amounts of social media stalking). One such place we can always count on for spotting what women are buying or how they’re doing their makeup is Pinterest—and our sources there tell us there’s one eye shadow shade in particular that’s increased in popularity by 125% year over year. Keep scrolling to see what it is!
The eye shadow of the moment? Champagne. Yes, the shimmery, gold-tinged neutral shade is blowing up in the Pinterest-sphere, and we think it has to do with the rise of dewy, barely-there makeup look. "Now that we’ve all finally learned how to contour (or did we?), Pinners are moving away from heavier makeup and embracing more natural looks and glowing complexions," explains Larkin Brown, researcher and in-house stylist at Pinterest. "Champagne eye shadow is a perfect example—it adds a subtle shimmer that lights up your face without feeling overly made up. It’s also perfect for summer, since the sheen from a powder shadow holds up better in the heat than creamy highlighters." Plus, the fact that it blends perfectly with any other eye shadow and can double as a highlighter when brushed on your cheekbones, above your Cupid's bow make it a multitasking powerhouse. So, do you have one in your arsenal? No judgment if not, but we recommend snatching one up soon…
Keep scrolling to shop our favorite champagne-colored eye shadows!
What's your favorite champagne eye shadow? Click here to see the only six hair trends that matter right now, according to Pinterest.