This Eye Shadow Shade Is 125% More Popular Than It Was Last Year



Like the ebbing tide or cast of The Bachelorette, beauty trends come and go. From contouring to strobing to brows in every iteration, keeping up with what’s popular in the beauty world is nearly as time intensive as keeping up with a certain reality TV family (and both require copious amounts of social media stalking). One such place we can always count on for spotting what women are buying or how they’re doing their makeup is Pinterest—and our sources there tell us there’s one eye shadow shade in particular that’s increased in popularity by 125% year over year. Keep scrolling to see what it is!