With 1.6 million Instagram followers, a star-studded client roster (that includes everyone from Drake to Zoe Kravitz), and a three-year-long waiting list, it’s safe to say that tattoo artist Dr.Woo is one of the most in-demand artists in the industry. Having tattooed on a vast range of skin tones and textures, Woo has cultivated an intimate understanding of the unique needs of the skin. That’s why it’s incredibly fitting that the inked icon decided to launch his own line of skincare and tattoo aftercare products. Launching today, his new skincare brand WOO aims to provide consciously crafted solutions that address the daily needs of inked and non-inked skin alike
“Quality and simplicity are at the foundation of everything I do and how I live,” says Dr. Woo, “I’m widely known for my intricate, single-needle tattoo art and that focus and balance is woven into everything I do. WOO is the articulation of my passions and life practice. These capsule collections bring that thinking to life via the appreciation of skin, the respect for nature with the sustainable packaging, and the thoughtfulness of our skin’s sensitivity with gentle ingredients.”
“I’m widely known for my intricate, single-needle tattoo art and that focus and balance is woven into everything I do."
The brand’s debut boasts two products: the WOO After/Care Kit and WOO Gentle Hand Sanitizer. This kit contains a gentle soap and moisturizer. “I really wanted to create a product that aided in healing a fresh tattoo but also was useful every day,” Woo says. The moisturizer is infused with ingredients including shea butter, vitamin E, sesame seed oil, and chamomile – which all work to heal new ink and soften the skin. The soap is coconut oil-based and cleanses the skin without stripping it of its moisture.
As someone who was always traveling prior to the pandemic, hand sanitizer has long been essential for Dr. Woo. The brand’s Gentle Hand Sanitizer spray was formulated to provide maximum cleanliness and anti-bacterial care – killing the most common germs in 15 seconds. “In the spirit of our brand, we went a little bit over and beyond,” he says. “We use natural peppermint essence and 70% ethyl alcohol, which is exceeding the CDC requirement just to make sure that we kill all these germs.”
WOO was slated to launch earlier this year, but the global pandemic caused the brand to pivot – delaying their debut and springing into action to help those impacted by COVID-19. “We used our soap as a tool to help spread awareness and also raise money for those that needed it the most,” Woo says. He donated 100% of the net profits – which totaled $278,000– from the soap sales to Baby2Baby, an organization that provides children living in poverty with diapers, clothing, and everyday essentials. “As a father, kids and family are very important to me. So, I really wanted to support a foundation that was supporting them. And we crushed it. And that led me to think this shouldn't be something that we just give back one time because of what's happening. It should be something we do all the time in our community,” he says.
As Dr. Woo thinks about the future of WOO, it’s important to him to grow his skincare brand thoughtfully and intentionally. “We're working in small batches to keep our quality observed tightly and to get feedback from our people,” he says. “That way it enables us to create the best product and listen and adapt and be part of the community and as well as addressing what our followers need.
In addition to WOO’s initial product lineup, a third product – a face and body SPF – will be available for purchase starting in November. You can shop WOO now on ProjectWoo.Co.