Then and Now: How Our Favourite Celebrities' Beauty Looks Have Evolved

Updated 04/18/19

Celebrities are beautiful—in fact, if we didn't know better, we would surely think they were otherworldly creatures sent here to entertain us with their numerous talents. But while most of them undoubtedly have great genes, it's good to see that even the world's most beautiful women have used some beauty tricks over the years to refine their looks, thus nailing a failsafe beauty aesthetic that works for them. Keep scrolling for the tweaks these 12 household names have made to their beauty routines.

Rihanna

Celebrity Beauty Then and Now / Past and Present: Rihanna
Getty

Now:

Celebrity Beauty Then and Now / Past and Present: Rihanna
Getty

Then:

When Rihanna first burst onto the scenes back in 2005, her look was typical of the teen pop star of the time. Think straightened, sun-kissed hair and kohl-rimmed eyes. Today, her makeup hasn't altered completely, proving Rihanna has always known what works when it comes to cosmetics (we should have totally predicted Fenty Beauty back then). However, her look now is edgier and the singer is never scared to experiment with her hair.

Gisele Bündchen

Celebrity Beauty Then and Now / Past and Present: Gisele Bündchen
BEI/REX/Shutterstock

Now:

Celebrity Beauty Then and Now / Past and Present: Gisele Bundchen
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Then:

Gisele Bündchen has great, glowy skin, so she doesn't have to wear much makeup. She has made a subtle tweak to her face since the first picture was taken in 2003, however, by letting her brows grow out at the ends and creating a more groomed, arched shape in the centre.

Emma Watson

Celebrity Beauty Then and Now / Past and Present: Emma Watson
REX/Shutterstock

Now:

Celebrity Beauty Then and Now / Past and Present: Emma Watson
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Then:

How cute did Emma Watson look as a kid? This picture was taken back in 2000. We love Emma's deeper chocolate-hued hair in the more recent picture. Use John Frieda Brilliant Brunette Visibly Deeper Colour Deepening Treatment (£10) to keep your colour rich and shiny like Watson's.

Taylor Swift

Celebrity Beauty Then and Now / Past and Present: Taylor Swift
Startraks Photo/REX/Shutterstock

Now:

Celebrity Beauty Then and Now / Past and Present: Taylor Swift
REX/Shutterstock

Then:

Gone are the honey-coloured tumbling curls, and in their place is a grown-up sleek bob and a neutral blonde colour that really suits Swift. If you don't want a drastic haircut, take your lead from Taylor and think about tweaking the shade of your hair slightly. Just a small colour change can completely transform your look.

Victoria Beckham

Celebrity Beauty Then and Now / Past and Present: Victoria Beckham
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Now:

Celebrity Beauty Then and Now / Past and Present: Victoria Beckham
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Then:

Victoria the pop star could totally experiment with false structural lashes, but Victoria the fashion designer keeps her beauty look more classic. But don't think she doesn't embrace some edge—she is rocking that bold straight brow with complete confidence. Also, note how glowing her complexion looks these days! Re-create that glow with Sarah Chapman Rapid Radiance Cleanse (£33), then after massaging in your serum or moisturiser and before your foundation, apply a layer of Charlotte Tilbury WonderGlow Face Primer (£39).

Kate Moss

Celebrity Beauty Then and Now / Past and Present: Kate Moss
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Now:

Celebrity Beauty Then and Now / Past and Present: Kate Moss
REX/Shutterstock

Then:

Kate Moss has incredible bone structure and simply plays that up with contouring. Get the (London) look with Rimmel Sculpting Palette by Kate (£7). While her cut-glass cheekbones haven't changed, can you believe the world's most recognised supermodel used to be brunette?! She has been blonde for so long now. Keep your blonde hair in good condition with Kérastase Elixir Ultime Cataplasme Masque (£32).

Cheryl Cole

Celebrity Beauty Then and Now / Past and Present: Cheryl Cole
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Now:

Celebrity Beauty Then and Now / Past and Present: Cheryl Cole

Then:

Asides from her whiter, straighter smile, the only other big difference for Cheryl is that she's let her brows grow through and wears them brushed up these days. Get yours into the best condition with Blink Brow Bar Brow Conditioning Duo (£26).

Gwen Stefani

Celebrity Beauty Then and Now / Past and Present: Gwen Stefani
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Now:

Celebrity Beauty Then and Now / Past and Present: Gwen Stefani
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Then:

The biggest change for Gwen is that she has toned down the fake tan and embraced her natural complexion. While she still rocks a bold lip these days (it is her signature, after all), she can also work a nude lip and standout eye look too (those false lashes are incredible). For a bold lip look, try the Urban Decay Gwen Stefani Lipstick (£16) in Wonderland.

Jennifer Lopez

Celebrity Beauty Then and Now / Past and Present: Jennifer Lopez
REX/Shutterstoc

Now:

Celebrity Beauty Then and Now / Past and Present: Jennifer Lopez
REX/Shutterstoc

Then:

On the flipside, Jennifer Lopez has warmed up her complexion which suits her beautifully. The blonde highlights in her hair soften the look, too.

Jessica Alba

Celebrity Beauty Then and Now / Past and Present: Jessica Alba
REX/Shutterstock

Now:

Celebrity Beauty Then and Now / Past and Present: Jessica Alba

Then:

Jessica Alba has made like most and is wearing her brows thicker these days. But the biggest difference has to be in her complexion. While she's always had amazing skin, she's found the best way to conceal any redness for a flawless finish. If you need to tackle redness try Clinique Redness Solutions Makeup (£28).

Blake Lively

Celebrity Beauty Then and Now / Past and Present: Blake Lively
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Now:

Celebrity Beauty Then and Now / Past and Present: Blake Lively
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Then:

Blake has barely changed since that first photo was taken in 2007. The only real difference is that the actress now opts for a matte foundation with slightly more coverage to combat any unwanted shine. We love L'Oréal Paris True Match Foundation (£10) for a healthy skin look.

Mischa Barton

Celebrity Beauty Then and Now / Past and Present: Mischa Barton
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Now:

Celebrity Beauty Then and Now / Past and Present: Mischa Barton
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Then:

These days, Mischa has ditched the honey-blonde hair for dark roots and blonde ends, which give her L.A. vibe an edge. Keep blonde ends looking vibrant by using a blue-toned conditioner like Aveda Black Malva Color Conditioner (£22).

See? Even celebrities go through beauty phases. 

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