The Unexpected Hair Color Celebs Are Trying for Summer


It's not that we want the pink hair trend to die. We don't. We like it. In fact, Wellness Editor Victoria Hoff recently dyed her hair pink, and the entire Byrdie team proceeded to fawn over her fresh rose gold–tinted strands. It's more the fact pink hair has been an ongoing trend for years now. And typically, anything with the potential to veer whimsical or overly precious burns bright for a season or two before it's promptly stomped out as if someone shouted stop, drop, and roll. However, pink hair has proven to be fascinatingly resilient, ebbing and flowing in popularity, yes, but omnipresent all the same.

Alas, despite the fact pink hair has had a lengthier moment than we anticipated, recently, its popularity has reached an unprecedented fervor, seemingly spreading from celebrity to celebrity on our feeds like a flamenco-inspired wildfire. So we did what any beauty enthusiast would do and gathered our sources to find out which tints (because most of them are, indeed, temporary tints) our favorite celebrities are using. And for the most part, we were successful. (And when we weren't, we researched which products would gift the most similar results.)

Katy Perry — Bubble Gum Pink

katy perry
Getty Images

Katy Perry is one of Hollywood's most famous hair chameleons, and most recently, she's held us privy to a jarring (yet admirable) series of twists and turns concerning her strands. First, she chopped them all off, and then she bleached them (and twinned with Cara Delevingne), and most recently, she turned them a luscious shade of bubblegum pink. And, lucky for us, we received the exclusive details regarding the change-up from her personal hairstylist, Rick Henry.

"Joico's line of Color Butters is very easy to use," Henry explains. "Plus, being that Katy was already blonde, the entire process from start to finish only took about 30 minutes."


1. Mix 1/4 ounces of Joico's Color Butter in Pink with 2 ounces of Joico's Blonde Life Conditioner ($20)

Diluting with a healthy conditioner provides a softer pastel color payoff and instant hydration.

2. Apply the mixture evenly to clean, wet hair, let it sit for 10 minutes, and then rinse.

Joico Color Butter in Pink $20

Lucy Hale — Cherry-Dipped Rose Gold

lucy hale

Like Perry, Lucy Hale has shown her true artistic stripes through many a hair transformation. She's been dark brunette, blonde, and back again more times than we can count. So although she had been sporting a near-black shade of brown for months, we took notice when the singer and actress slowly started to lighten her strands. Most recently, however, her go-to hair guru Kristin Ess made a rose-hued statement using her own line of temporary tints, which you can conveniently pick up at Target. (Although, it is just recommended for pre-lightened or highlighted strands like Hale's.)


1. Apply the temporary spray in the shower on wet, clean strands. (For more intense pigment, you'll want to spritz it on towel-dried hair, and for more of a pastel look, spray it directly onto your sopping wet strands—the wetter your hair is, the less it will absorb.)

2. After it's been evenly distributed to your liking, let it sit in the hair for one to two minutes before rinsing it out and following it up with your favorite hair mask for maximum shine.

Kristin Ess Rose Gold Temporary Tint $12

Elsa Hosk — Sherbert Rose

elsa hosk

Victoria's Secret model Elsa Hosk is known for her baby blonde strands, but in mid-April, she took Instagram by storm and debuted a fresh pink look. Her exact words: "Pink hair, don't care."

And although we aren't sure exactly what products she used to achieve her sherbert-y hue of rose, she easily could have reached for IGK's Girls Club Color Spray. The color is temporary (like Hosk's), but it's easy to build and blend into the hair for a flattering result that doesn't look unnaturally opaque.


1. Shake the can well, and spray directly onto dry, pre-styled hair.

2. If you want more dimension, you can create a highlighted look by applying it in sections, or for an ombré vibe, spritz it right onto your ends. Combing the product through post-application will soften the look.

IGK Girls Club Color Spray $29

Vanessa Hudgens — Hot Pink

vanessa hudgens

Vanessa Hudgens went hot pink just in time for Coachella last month, and we found out from the hair experts at Matrix that celebrity hairstylist Nick Stenson used the brand's brand-new color line, SoColor Cult, in Flamenco Pink for the transformation. (Although we can't officially try it out until June when it launches.)

Unfortunately, Hudgens's option isn't one we can achieve at home since it's a professional system you'll have to request at the salon. That being said, it's extremely exciting and innovative in that it's the first line to offer the same gorgeous shades in three different color technologies—demi, semi, and permanent. So come June, run, don't walk to your go-to colorist!

Courtesy of Matrix

Hailey Baldwin — True Rose Gold

hailey baldwin
Getty Images

As with Hosk, we're not entirely positive which tint model Hailey Baldwin used to achieve her fresh rosy strands. However, we did notice a striking resemblance between Baldwin's look and our own Victoria Hoff's rose-gold tresses from a few months ago. And as it so happens, we know all her hair secrets and the exact product she credits for the enchanting outcome. Which, again, looked very similar to Baldwin's.

Meet Overtone, the go-to line for damage-free temporary hair color, offering a wide span of colors and including, of course, various hues of pink. In fact, their Rose Gold Deep Treatment (shown below) was so popular that it's often sold out, which in turn inspired the brand to formulate another variation specifically for brunettes.


1. Once per week, substitute the treatment in for your go-to daily conditioner and leave it in for roughly 10 minutes. Voilà!

2. To maintain the look or if you want an even subtler finish, the brand recommends using its Original Rose Gold Daily Conditioner ($17) in lieu of your normal formula. (It only needs to be left in for three to five minutes.)

Overtone Original Rose Gold Deep Treatment $29

Related Stories