The #1 Cleansing Trend in Japan Is Something You've Probably Never Tried Before

Updated 05/29/17

Have you heard of carbonated cleansers? Yes, like carbonated water, fizzy, but for the skin. They were originally big news in Japan, and a new study from Google on the skincare trends for 2017 has revealed that there's been a sharp rise in interest in carbonated products over the pond. And as we know from experience, you can bet UK consumers will want in on whatever makes its way from the East via America.

The carbonated cleansing trend continues to grow in Japan too, with "growth in searches for enzyme, carbonated, and water cleansing indicat[ing] demand for techniques that are gentler by nature, but still powerful." So we know that carbonated cleansers are about to take off big time.

Carbonated cleanser: bathroom picture
Artist Residence London

The thing is, these cleansers have been available here for a while, but the teams responsible for the marketing just haven't been calling them out as "carbonated" (we bet that will change soon). These fizzy cleansers have just sort of flown in under the radar—until now.

The first one I encountered was the Indeed Labs Facial Powdered Exfoliator (£19), and it was a revelation. When added to water, just a couple of teaspoon-sized pumps of the product transformed into an effervescent face wash that gently cleansed my skin of dead cells and left it refreshed without that tight feeling of a classic ash-off cleanser. It felt a bit like putting Berocca on my face, but in a good way. Lucky for us, there are now plenty of options on the market that offer various improvements to your complexions. Keep scrolling for our guide to the best carbonated cleansers.

Carbonated cleanser: Biore Baking Soda Cleansing Scrub
Biore Baking Soda Cleansing Scrub $5
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At £5 this one is a total steal. This is great for most skin types and leaves faces looking brighter. Oh, and Shay Mitchell is a fan.

Carbonated cleanser: Indeed Labs Facial Powdered Exfoliator
Indeed Labs Facial Powdered Exfoliator $19
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Thanks to this cleanser containing bamboo extract, which has antibacterial and exfoliating properties, this is great for acne sufferers. 

Carbonated cleanser: Clinique Fresh Pressed Renewing Powder Cleanser with Pure Vitamin C
Clinique Fresh Pressed Renewing Powder Cleanser with Pure Vitamin C $24
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This is a sort of face wash and mask in one. Pour the powder into your hand (they come in sachets so you know exactly how much to use), and then leave it on for one minute for added vitamin C potency. 

Carbonated cleanser: Diptyque Radiance Boosting Powder
Diptyque Radiance Boosting Powder $38
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You might love the candles and fragrances from Diptyque but did you know it also offers this incredible cleanser? Containing natural white clay powder, this cleanser purifies the skin and moisturises with rose, neroli, and jasmine petals.

Carbonated cleanser: Rodin Facial Cleansing Powder
Rodin Facial Cleansing Powder $50
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The legend that is Linda Rodin created this cleanser because she couldn't find anything she liked. And she uses this every night. Speaking to Vogue, she said about this cleanser, "You can kind of control the exfoliation with it depending on how much water you use."

Tacha Polished Rice Enzyme Powder $50
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This brand is often cited by the A-list for keeping their skin in check; notably, Rosie Huntington-Whiteley is a fan. And if RHW is on board, then so are we.

Carbonated cleanser: Nude Detox Brightening Fizzy Powder Wash
Nude Detox Brightening Fizzy Powder Wash $38
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One for those who want a vegan-friendly product, this cleanser contains enzymes that work with the all-natural rose hip and vanilla seeds for help to exfoliate and make skin brighter while still keeping it soft and moisturised.

Carbonated cleanser: DHC Face Wash Powder
DHC Face Wash Powder $11
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From the makers of *that* oil cleanser comes the face powder wash. The enzymes in the wash get rid of old dead skin cells, making the next products in your skincare regimen work that much better.

Carbonated cleanser: Babor Enzyme Cleanser
Babor Enzyme Cleanser $19
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Dull skin? Another vitamin C–infused cleanser offers to make skin look rejuvenated and refreshed. 

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