We Just Created a Beauty Experience Like None Before It

byrdie beauty lab location

At Byrdie, it's our goal to inspire and educate women on all things beauty. We love sharing new products, makeup ideas, hair tutorials, and skincare regimens with our readers in hopes of helping you discover something new (and maybe even life changing). With this objective in mind, we created an IRL activation of everything our site stands for: the Byrdie Beauty Lab in partnership with Nordstrom.

It's a space where guests can experiment, swatch, and spritz to their hearts' content and even add a few new skills to their repertoire from top industry experts (oh hey, Jen Atkin) at special master-class events. The Lab is open noon to 8 p.m. daily until December 15, so hurry in to discover the best in beauty for yourself. Want a sneak peak of the Byrdie Beauty Lab? Scroll to see our grand-opening party where guests sipped and sampled all night long.

danielle bernstein grey blazer

Danielle Bernstein of We Wore What headed straight for the fragrance station to sample scents.

hillary kerr who what wear

Our co-founder Hillary Kerr showing us how natural, glowing beauty is done.

byrdie beauty lab info

Guests are invited to fill tote bags with samples of their favorite new beauty discoveries.

blue eyeliner ideas

Byrdie Editorial Director Faith Xue makes a major case for cobalt-blue eyeliner. Holiday party inspo, anyone?

lavender lipstick

We can't decide what we love more about Obsessee editor Erin Parker's beauty look: her curly 'do or her lavender lipstick.

happily grey outfits

Mary Lee of Happily Grey checked out our hair station, which features the best in foams, mists, mousses, and sprays.

purple lipstick

Guests had fun getting an Insta or two in front of our bubble wall.

no makeup makeup look

Now this is how to do the no-makeup makeup look just right.

best beauty gifts

Our gift wall serving up major holiday shopping inspo.

beauty masterclasses

We're featuring master classes taught by some of the industry's most well-known artists, like hairstylist Jen Atkin. Sign up now to reserve your spot.

byrdie beauty lab store

The Beauty Lab is open until December 15, so don't miss your chance to discover, sample, and experiment with us.

Can't make it to the Byrdie Beauty Lab IRL? Shop the experience online at Nordstrom.

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