As much as we like love shopping for beauty products online, something happens when we're actually able to see and swatch products IRL. It's like a chemical reaction—a swift rush of dopamine straight to the cortex of our beauty-loving brains. The only thing that triggers our affections more? Being able to take products home with us before we make a purchase so we can see how they wear over the course of a regular day.
That's the whole idea behind Byrdie Beauty Lab, now open to the public in Los Angeles. With BBL, we've brought our site into the real world, offering readers a chance to try out Byrdie-approved products, talk with our editors, chat with like-minded beauty lovers, take master classes with some of the brightest minds in the biz, and take home a heaping pouch full of samples and travel-size products to experiment with. (Can't make it? You can still see and shop all our product picks via Amazon.)
Located at 611 North La Cienega Boulevard in West Hollywood, the lab is open to the public this week only, from 2 to 8 p.m. through Friday and 11 a.m. to 6 p.m. on Saturday and Sunday. No lab coat (or reservation) required. Keep reading for a peek inside Byrdie Beauty Lab.
A quick look inside the lab before it officially opened its doors.
Beauty lovers start to fill up the space on opening night, checking out all the different stations.
Experimentation heavily encouraged—feel free to swatch and/or sample any of the products featured at each station.
Our sample station conjures up delightful memories of those shopping-mall gumball machines we loved as kids. Only this time, they're filled with makeup samples (no quarters required).
Good news for beauty lovers everywhere—you can shop our editors' curation of must-try products on Amazon. We've got tablets sprinkled throughout the Lab, too, in case you want to shop while you're there.
Colorful, healthy, THE/THIRTY-approved light bites from our opening event.
A look at the Bronzing Bar, with a background cameo by Byrdie editors Amanda, Victoria, and Erin.
We know how hard it can be to find the right foundation shade when shopping online, so swing by and try out a few different hues.
"New season, new scent" kinda person? We feel you. Find a new favorite at our editor-curated perfume station.
This is Los Angeles, so we've organized our fragrance recs by astrological sign with some help from our go-to expert, Rose Theodora. (Pisces checking in!)
There might be a few Instagram moments sprinkled throughout the experience…
Beauty from the inside out, aka a sampling of the powders, pills, and potions on offer in The Lab.
Opening night with fancy cocktails.
Byrdie Editorial Director Faith Xue introduces a master class from skincare guru Kate Somerville.
Here's Kate sharing some of the trade secrets she's learned over the course of her 25 years in the industry.
Attendees settle in for another Byrdie Beauty Lab master class.
Here's celebrity makeup artist Stevi Christine showing attendees how to nail her "undone-done" eyebrow look. ■