Step Inside Byrdie Beauty Lab, Now Open in Los Angeles


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As much as we like love shopping for beauty products online, something happens when we're actually able to see and swatch products IRL. It's like a chemical reaction—a swift rush of dopamine straight to the cortex of our beauty-loving brains. The only thing that triggers our affections more? Being able to take products home with us before we make a purchase so we can see how they wear over the course of a regular day.

That's the whole idea behind Byrdie Beauty Lab, now open to the public in Los Angeles. With BBL, we've brought our site into the real world, offering readers a chance to try out Byrdie-approved products, talk with our editors, chat with like-minded beauty lovers, take master classes with some of the brightest minds in the biz, and take home a heaping pouch full of samples and travel-size products to experiment with. (Can't make it? You can still see and shop all our product picks via Amazon.)

Located at 611 North La Cienega Boulevard in West Hollywood, the lab is open to the public this week only, from 2 to 8 p.m. through Friday and 11 a.m. to 6 p.m. on Saturday and Sunday. No lab coat (or reservation) required, though you'll want to sign up for a master class ahead of time. Keep reading for a peek inside Byrdie Beauty Lab.

For more details (and to RSVP for our remaining master classes), visit the Byrdie Beauty Lab homepage.