This Unexpected Fall Mascara Shade Is Trending—and It Looks Incredible

We are gathered here today to make a case for burgundy mascara. Oft overlooked, this subtly hued mascara has been waiting in the wings for its moment to shine. At first, it may sound intimidating (reddish hues near your eyes can sometimes skew a little "I have bad allergies"), but it's actually incredibly wearable.

It's like the happy medium between a black and brown mascara: It has the richness of a black mascara and the softness of a brown mascara. It's also not as vibrant as other colored mascaras, like blues and pinks, making it perfect if you want to dip your toe into the world of colorful mascara without going full-on Effie Trinket. See how to wear it and shop our picks below.