This Mascara Shade Looks Incredible—And It's Not Blue or Black

woman with red mascara on

We are gathered here today to make a case for burgundy mascara. Oft overlooked, this subtly hued mascara has been waiting in the wings for its moment to shine. At first, it may sound intimidating (reddish hues near your eyes can sometimes skew a little "I have bad allergies"), but it's actually incredibly wearable.

It's like the happy medium between black and brown mascara: It has the richness of black mascara and brown mascara's softness. It's also not as vibrant as other colored mascaras, like blues and pinks, making it perfect if you want to dip your toe into the world of colorful mascara without going full-on Effie Trinket. See how to wear it and shop our picks below.

loreal mascara
L'Oréal Paris Voluminous Original Volume Building Mascara $9.00

This drugstore brand's iconic mascara already gives lashes like whoa, but the effect is even more dramatic when combined with a hint of burgundy. And the under $10 price tag makes experimenting with this trend even more enticing.

Fiona Stiles Ultimate Lash Burgundy & Black Mascara Duo $30.00 $24.00

Fiona Stiles is a celebrity makeup artist—she works with the likes of Camila Mendes and Brie Larson—and this mascara is one of the standout products from her eponymous line. The formula makes lashes look lush and full, and the wash of burgundy is subtle and pretty.

colourpop bff mascara in wine o clock
Colourpop BFF Mascara in Wine O'Clock $8.00

We were already in love with Colourpop's affordable-and-amazing BFF Mascara before they released a burgundy shade, but with this, we're obsessed.


Related Stories