If you're anything like us, you screenshot colorful makeup ideas and incessantly build Pinterest boards with the intention of one day infusing more color into your eye makeup. The only problem is when you actually sit at your mirror and open up your makeup bag, things like a neon cut crease don't exactly seem wearable anymore. So, you do what we all do: You retreat to your everyday assortment of basic browns and coppers.
If you're looking to experiment without going too far out of your comfort zone, allow us to introduce you to your new neutral: burgundy. Before you go seeing red, hear us out. The deep reddish-purple shade is surprisingly wearable. It's not far off from a rich brown, but when it catches the light, a burgundy shadow gives you that cool-girl flair only a bold color can provide. Ahead, see proof that burgundy eyeshadow is a shade you don't want to sleep on.
Lily Collins's Burgundy Smoky Eye
If a smoky eye is the little black dress of the makeup world, this burgundy version is the sequin mini you break out when you really want to make a splash. Swapping your go-to brown or black shadows for a burgundy hue feels classic with an unexpected twist. To recreate Lily Collins's look in a swipe, use a shadow pencil to fill in the entire lid, then use a fluffy brush to blend the edges. For a sultry look, lightly smudge the shadow along the lower lash line.
Sofia Carson's Winged-Out Look
The only thing more dramatic than a deep Bordeaux shade of matte eyeshadow is a striking winged-out shape. For a super crisp cat-eye like Sofia Carson, apply tape on the outer corners of your eye before blending your eyeshadow. Peel off the tape and clean up the edges with your favorite concealer.
Hailey Bieber's Garnet Glitter
As if a wine-colored shadow wasn't dynamic enough, the addition of glitter will give your eyes a twinkle like no other. A liquid shadow with a built-in shimmer will give you tons of shine like this one worn by Hailey Bieber, plus it won't fall and leave you with sparkly under-eye circles. Use the doe-foot applicator to apply the shadow on the entire lid and lower lash line, then blend the edges with an eyeshadow brush.
Halston Sage's Graphic Crease
Why blend a darker shade of burgundy into your crease when you can create a graphic stroke of genius instead? To recreate Halston Sage's artsy look, blend a burgundy shadow across the entire lid. With a darker burgundy eyeliner, fill in the crease, creating a single line the width of your eye. Don't blend it out—the harsh edges make this look special.
Shay Mitchell's Garnet Gradient
For a lighter, brighter take on the burgundy smoke show, go with a gradient à la Shay Mitchell. Apply a light wash of the reddish shade along your entire lid and lower lash line. On the inner corners, smudge a highlighting shadow to make the eyes pop. For a perfect gradient, pick an eyeshadow quad with cohesive shades built in for easy pairing.
Priyanka Chopra's Monochrome Makeup
In case you needed proof that a burgundy eye doesn't only pair with a nude lip, this look Priyanka Chopra wore to the Emmys is monochrome magic. Wearing burgundy lipstick and eyeshadow feels glamorous and so modern. If you're having trouble finding a shade of lipstick to match your eyes, press some eyeshadow onto your lips for a matching stain.
Elsa Hosk's Sooty Shadow
If you're looking to create an eye makeup look with more definition, pairing it with a sooty liner like Elsa Hosk does here is the way to go. To recreate this look, apply a burgundy eyeshadow on the entire lid. Next, line the entire eye (tightline and waterline) with a thick stroke of black eyeliner. Finish with a few coats of black mascara for extra definition.
Storm Reid's Subtle Smudge
Who said burgundy eyeshadow has to be for dramatic looks only? A little goes a long way in creating a fresh but impactful finish. We love how Storm Reid pairs her shadow with a matching lip stain and some subtle blush for the most effortless monochrome moment.
Lili Reinhart's Matte Burgundy Eyes
If shimmer isn't your thing, you can still get tons of dimension in your eye makeup with a completely matte collection of shades. Just look at Lili Reinhart. For a look that pops (without the shine), apply the darkest shades on the outer corners and in the crease. Add a lighter shade on the center of the lid and the lightest on the inner corners. When applied in this order with shades in the same color family, your eyes will have tons of depth and won't fall flat.
Taylor Hill's Crimson Cat Eye
Taylor Hill's crimson cat eye is proof that eyeshadow doesn't need to cover the entire lid to qualify as a standout look. To recreate it, highlight the brow bone and create some soft contouring in the crease. With a reddish burgundy shade and an angled brush, create a wing that extends from the inner corners, out past the outer corners.
Rachel Zegler's Burgundy Smolder
Where there's smoke, there's fire. Smolder by going all out with burgundy and its adjacent shades like Rachel Zegler does here, and don't forget to balance it with radiant skin.
Olivia Rodrigo's Sharp Statement
With the right technique, you can bring the best of eyeshadow and eyeliner together for a bold, seamless look as seen on Olivia Rodrigo here. Pair with a clear glossy lip to draw everyone to your eyes.