Call us superficial, but we firmly believe that makeup has superpowers. We know, we know… It may sound like a stretch, but we all have at least one everyday product that just makes us feel good—one we can rely on for that added boost of confidence every time we swipe/dab/spritz/brush it on (which might as well be a superpower).
This product could come in any form: a bronzer that gives you that perfect lit-from-within glow; a texture spray that gives you the best hair day; or a tinted gel that gives your brows just the right amount of definition. But today we’re focusing on the latter—specifically the European Wax Center® brow goods that make our staffers feel like the best versions of themselves.
“I envy people who require monthly brow maintenance because mine literally do not grow. I’m thankful I didn’t overwax as a teenager, because I’d probably be stuck with thin caterpillar brows à la Kim K.W. in 1997 (if you don’t know the horror, please google immediately). My grooming routine currently consists of very infrequent trimming and miscellaneous hair-plucking along with daily pencil touch-ups. I love the BROWFECTION™ StayPut Brow Pencil in Light ($19) because there’s a super-pointy pencil on one end (for natural, feathery strokes) and a spoolie brush on the other (for blending and brushing hairs into place). I’m not saying that the result makes me #browgoals, but I’m not saying it doesn’t either.” [Ed. note: The pencil also comes in Medium and Dark.]
“When it comes to my brows, I like to keep them as natural as possible. But on days when I’m feeling a bit blah, it never hurts to add some highlighter. Oh My Brow!® Brow Highlighter ($19) comes in two shades, but I always go for Pearl (the other is Bronze). I apply the pencil along my brow bone and above the arch, and then go back over with the sponge tip to blend everything in. It always looks and feels natural, and somehow brings me extra light (pun definitely intended) on days when I need it most. Bonus: You can also add some to the inner corners of your eyes to complete your look.”
“My brows are a defining point of my face that I’ve really focused on maintaining and growing out over the last few years. I prefer to have a very natural, overgrown brow look with sprouty hairs on the end, so the BROWFECTION® Tinted Brow Builder ($19) is perfect to add color, help hold shape during the day, and make them look a bit fuller in sparse areas. It really brings my entire look together, and I never fully feel ready until I coat my brows with it. For best results, apply the gel using the ultra-tapered brush tip along your natural brow shape; then use the fuller part of the brush to comb the product through. You can pick from three shades: Light, Medium, and Dark.”
“My makeup routine consists of mascara and brow powder—specifically BROWFECTION™ Brow Powder Duo ($22). Don’t let the two shades and need for a brush applicator scare you away; it’s surprisingly easy to use! I always apply the powder dry—instead of wet—to ensure I layer the color as needed; it blends perfectly with my natural shade. [Ed. note: It’s available in three combinations.] I have very thin, uneven eyebrows, despite years of growing them in, and this powder finally gave me the soft, full, natural look I’ve been trying to achieve for years.”