Welcome to Byrdie's Brit Month, a monthlong celebration of all things eccentrically and wonderfully British. From the little-known, home-grown beauty brands we're championing to the beauty trends that Brits will be all over, this is the place to dive into everything that's quintessentially and brilliantly British.
As beauty editors, we're constantly on the lookout for the latest beauty trends. We travel to different continents exploring backstage at catwalk shows, we speak with experts on the regular, and we're on the pulse of which beauty products will be launching next week, next month and later this year. But this time, we're turning our attention to you, dear reader. What are the trends you're searching for, obsessing over and (most crucially) pinning as a reminder to try it later? To find out, we called on Pinterest and asked about the beauty looks trending in the UK right now. And you know what—there isn't a matte lip or cut-crease eye shadow in sight. Turns out your loyalty is being swayed from matte to glossy, from lips to eyes and from low-key to out there.
Here are the four beauty trends British women are searching for right now.
1. Lip Art: 300% Increase in the Past Year
Okay, look—we're going to get this one out of the way first because it's completely out there. British women have been pinning lip art—as in miniature works of art crafted onto lips. It's not wearable, but it is fun to look at. If your artistic skills leave a lot to be desired, U.S. brand Violent Lips offers temporary lip tattoos, and it ships globally; choices include leopard print and tie-dye.
2. Pearlescent Highlighter: 140% Increase in the Past Year
We called this one recently: Mermaid-esque shimmering pearlescent highlighter is on the up (140% up since last year, to be precise). Want to get the look? We're using Topshop Chameleon Highlighter ($1) in Mother of Pearl at Byrdie HQ to re-create the effect. This shade shimmers different tones from peach to pink in the light and has garnered us more than a few compliments.
3. Wet-Look Eye Shadow: 170% Increase in the Past Year
Jelly eyes (that's what we like to call it) are big news right now. Juicy, glossy eyelids are just inexplicably cool, and you can use any natural clear balm like PapayaGold Paw Paw Moisturising Balm ($7) layered over bare lids or eye shadow to get the look. Simple.
We also love 3ina's The Lip Oil Balm ($10), which gives that jelly-like effect in one simple swipe. It's a great way to add a little interest to a barely-there summer holiday makeup look.
4. Graphic Eyeliner: 160% Increase in the Past Year
The beauty conversation has been all about matte lips for what seems like years. Now the attention is turning to graphic eyeliner. Use a long-wear liquid pen like Eyeko Black Magic Liquid Liner ($22) to get a precise look, and rest your elbow on a sturdy surface when applying to ensure a steady hand. Experiment with white or colorful liners, and don't be afraid to play.