Over the years, we've seen a lot of positive change in the beauty industry, one of them being that brands are focusing now more than ever on ensuring products come in shade ranges that work for every skin tone. While the word "nude" (when used in the context of makeup colors) might mean one thing to you, it certainly can mean something entirely different to the person sitting next to you, which is why it's imperative to understand that nude tones aren't a one-size-fits-all. "Nude" isn't a single shade on the bottom of a bottle, it's actually extremely diverse and comes in many different forms. And while sadly not all beauty brands have succeeded at practicing inclusivity, many deserve the recognition and praise for ensuring its products reach a wide range of customers (as one should!). Below, we're rounding up some of our favorite brands rethinking "nude" and treating it as the diverse entity it's always been.
1. Flesh Beauty
In 2018, Revlon and Allure founder Linda Wells launched a new prestige line of makeup called Flesh, with 40 all-inclusive shade ranges of foundation. But they didn't stop there: In addition to foundation, they also created 14 highlighters to flatter every skin tone, along with blushes, eyeshadows, and lipsticks, among other fun products. Finding the right shade of foundation (or highlighter, blush, etc.) just became way more fun.
2. Bite Beauty
Bite Beauty took lipstick to the next level, creating a line of high performance products that are also gentle on the skin, too. Its concept? What you put on your lips should be as good as what you put in your mouth (that's pretty genius, to be honest). Bite has a wide variety of nude shades that work for every skin tone from lipsticks to lip liners, along with their coveted multi-stick which can be used on eyes, cheeks, and lips. It's no surprise their philosophy of "All of the color, none of the compromise" has their lipsticks selling out on a regular basis.
3. Make Up For Ever
Make Up For Ever's Ultra HD Foundation comes in a total of 50 shades, along with offering 26 concealer shades that work for every skin tone. Since finding the right foundation shade can be arduous at times, they've installed a unique and effective tool on their website that helps you find your shade without having to leave the house. Yes, I repeat, you don't have to leave the house. Who thought learning your undertones would be so exciting.
4. Morphe Cosmetics
Remember when you first started wearing makeup and you could purchase enormous eyeshadow palettes that seemed to have every color imaginable? Morphe Cosmetics specializes in customizing eyeshadow palettes that anyone can use, and their nude eyeshadow selection is out-of-this-world amazing. Along with 60 shades of foundation to choose from, you'll most certainly find everything you need, or maybe just really, really want.
5. Urban Decay
If you don't already know about Urban Decay's cult following for their Naked eyeshadow palettes alone, you'll be pleased to learn their newest foundation, Stay Naked, offers 50 shades, along with 25 shades of concealer. It doesn't stop there— the Vice lipstick collection has several nude shades to choose from, and the newest eyeshadow palette, Naked Reloaded, is everything you could want to inspire those nude eyeshadow looks.
Anyone who wears makeup has certainly heard of Lancôme, as it's been a staple at least once in our cosmetic bags from their award winning eye makeup remover to really creamy lipsticks. Their Dual Finish Foundation Powder stands out, offering 35 shades for all skin tones, making finding the right powder the easiest thing ever. Shop their eyeliners, lipliners, and eyeshadows too.
7. Becca Cosmetics
Known for creating products to give skin a natural, healthy glow, Becca Cosmetics Ultimate Coverage 24 Hour Foundation has 42 shades. We're also big fans of the Shimmering Skin Perfector Pressed highlighter with a diverse range of 10 colors to allow anyone who wants dewy, highlighted skin to have it at the simple swipe of a brush.
8. Alima Pure
Clean beauty lovers, rejoice. Alima Pure, one of the most popular mineral makeup brands on the market, has an impressive 53 shades of mineral loose powder foundation, along with swoon-worthy nude blush colors that you'll totally fall in love with. The best part: It's formulated for those with sensitive skin that can easily react to products, so anyone who has skin concerns can use it.
9. Fenty Beauty
It's no surprise Rihanna would eventually launch a wildly successful makeup line, only to have the foundation sell out immediately at Sephora. The Pro Filt'r Foundation comes in 50 shades, yet the Sun Stalk'r bronzing powder is what caught our attention, seeing as it comes in a diverse variation of 10 shades. Most beauty companies make limited shades for bronzing powders, which is all the more reason this shade variation is impressive.
10. NYX Cosmetics
Your search for the perfect nude liquid lipstick stops here, as NYX Cosmetics has 24 shades of nude lipstick colors in their popular Lingerie Liquid Lipstick line. Apply liberally, sit back, and let the long-wear staying power do the work.