Courtesy of Maybelline
Fashion week from a beauty editor's perspective is less about the street style and front row celebrity sightings and more about the hustle and bustle backstage. It's the two hours before the actual show where the beauty set convenes backstage to watch the magic happen: Hair is coiffed and twisted into architectural works of art, and makeup is smudged (often purposely), swiped, and blended on models' impossibly sharp cheekbones.
Watching it come together is an experience like none other. Yes, it's easy to become jaded when you're attending your third show of the day and being jostled left and right, but for me, watching the top names in the industry work their magic makes all the sweating, invasion of personal space and minor trampling worth it.
Case in point: This Wednesday I went backstage at Cusnie et Ochs to watch Justine Marjan create a gorgeous front-facing topknot using Tresemmé products and Gato brush up models brows and dab clear Maybelline Baby Lips ($3) on the high points of their face. It was while Gato was demonstrating the makeup look (which he described as "the kind of makeup that remains after a party"—my kind of makeup look) that I noticed something interesting.
Instead of applying from the bullet, using a brush or his fingers, he was lightly dusting models' lips with lipstick using a soft, fluffy brush—the kind of brush you usually use to blend eye shadow into your crease. He used Maybelline's Color Sensational Powder Matte Lipstick in Crushed Ruby (soon to be released) and lightly swept it across the model's lips. The final effect was that perfectly blotted, just-bitten lip look that usually takes well, actually blotting to achieve. See it in action below:
Gato credited this technique as the secret to lipstick that looks like it's been wiped off—that barely there, bitten, slightly sensual effect you usually only get after you've applied lipstick and had a few glasses of wine (or kissed a stranger). In short: perfectly imperfect.
Have you ever tried this technique? Tell me your experience below!