Everyone Cool Will Be Dyeing Their Hair This Color in 2017

Given the runaway popularity of rose gold last year, we probably should have guessed that 2017's It hair color would be an iteration on the trend. Sure enough, cool girls everywhere are emerging with newly pastel-colored locks—and while it's certainly close to the delicate pink shade we know and love, this year's take is a little different.

Meet Sunset Blond, the sheer peachy hue that you can expect to see everywhere in 2017. Also referred to as "blorange" (blood orange), the shade mimics the soft, color-tinged light of early evening, which might give you an idea of just how flattering it is—photographers call that time of day "golden hour" for a reason, after all.