Bliss Just Went Through a Total Brand Relaunch, and We Like What We See

Bliss is responsible for the skin and personal care classics that adorn many a shower shelf—whether beauty editor or otherwise. We all recognize the brand's products by their bright blue hue and stark white lettering. (Take, for instance, the Ingrown Eliminating Pads, $26, and the Drench & Quench Moisturizer, $38, both of which seem to be particular fan favorites). It's a brand that hasn't changed too much or too often since its genesis. Instead, it's one that's known for being consistent with its product offerings and formulations. Or it used to be, anyway, because the brand just kicked off a total relaunch by releasing new products and formulations to fit the brand's updated ethos. We like what we see.

Along with a whole host of new products that have just launched at Ulta, Target, and Bliss's own brand website, the brand has also reformulated old favorites to be safer on skin and cruelty-free. Somehow, the brand accomplished all this while simultaneously lowering the prices of its products. We know that sounds like an oxymoron, but it's true. The brand accomplished the impossible—boosting its ethics, its formulations, and its accessibility all at once.