These Black-Owned Makeup Brands Embody Representation

Walking down the beauty aisle and feeling like no shades speak to your skin tone is an unsettling reality for many women of color. Unfortunately, it took me years to find foundations and lip shades that look good on my chocolate skin tone. Contrary to popular belief, brown girls have an array of undertones and complexions that don’t fit into one “dark” category. This is why it’s more important than ever to recognize the makeup brands that were made with brown girls in mind. Often, black-owned businesses, in comparison to more-mainstream beauty brands, are overlooked because they’re not sold in mass retailers. That doesn’t mean they’re not as amazing, though. Many black-owned makeup brands are dreamed up to cater to an underrepresented group of women. You’ll feel good about investing in #BlackGirlMagic makeup lines because they’re spreading representation in the best way.

If you’re not already, scroll on and get acquainted with these popping black-owned makeup lines that are changing the landscape of beauty.