Power Moves: 13 Incredible Women Who Started Their Own Beauty Companies

The importance of recognizing and championing black female entrepreneurs cannot be understated. As in many industries, black leaders are sadly under-represented in the beauty space. This is especially disappointing considering black women make up an enormous percentage of beauty patrons. Last year, EWG.com reported that though African-Americans make up 13% of the U.S. population, black consumers' spending "accounts for as much as 22% of the $42 billion-a-year personal care products market." So even the numbers prove it: Black women need more support and representation in beauty.

So let's take the opportunity to support the following 13 women: inspiring entrepreneurs of color who have founded some of the best beauty brands on the market. From New Orleans–based indie brands to Sephora best sellers, their hair and makeup lines deserve both your applause and your dollars. Keep reading to meet 13 inspiring black women doing incredible things in the beauty industry. (As you scroll, don't forget to check out their brands and add a few products to your cart!)