12 Little-Known Beauty Products With Over 30,000 Positive Reviews on Birchbox

A little secret of the trade: We get a ton of inspiration from online reviews and comments, especially when we're sleuthing the best up-and-coming products we need to have on our radar. With all the great products that land on our desks, it can be difficult to try them all—tough life, we know—and it's always good to see an item get a vote of confidence from beauty junkies like ourselves, not to mention the tips and recommendations that often accompany those reviews.

But of all the e-commerce sites we frequent, few rival Birchbox. Between its savvy beauty buyers—who are committed to hunting down the very best, often lesser-known products and brands—and the website's active and extremely knowledgeable community of customers, it's almost challenging to click away without adding at least half a dozen items to our virtual shopping carts. When beauty is your day job, it's always refreshing when the roles are reversed and you feel like you're learning rather than teaching for a change. And when you purchase a product with 116,000 four-and-a-half-star reviews, you can feel pretty confident it's going to work, right?

It was with this in mind that we decided to hunt down those lesser-known all-stars: the products that boast thousands of stellar reviews but might not yet be on the radars of even the staunchest beauty fans. So go ahead: Add to cart, add to cart, add to cart. 

The original version of this post was published on February 18, 2016.

Do you use any of these products already? Tell us your Birchbox favorites in the comments below!