If you consider the majority of images from shaving ads and commercials past, they're almost Stepford Wives-esque in creepiness—or rather—hairlessness. Which, when you consider what they're targeted to advertise, is rather bizarre. For instance, have the well-coiffed women in mint evening dresses, orange sherbert bikinis, or sun-kissed aquamarine mermaid getups actually ever shown what the razor or shaving cream is meant to do? Nix, you know, hair? Sure, glistening, smooth skin, aesthetically pleasing razors, and bottles of shaving cream are conveniently there for a full-frontal, but what about the three-week-old stubble or overgrown bikini line? Frankly, it's odd. And thankfully, one of Team Byrdie's favorite shaving brands, Billie, just did something major about it.
The brand's cool move: showcasing a gorgeous array of diffused, sun-hazed photos featuring, you guessed it, lots of hair. According to a representative for the brand, "Billie's Project Body Hair campaign celebrates female body hair in all its forms." Additionally, the campaign includes a game-changing new film to accent the images directed and photographed by Ashley Armitage.
But wait. What's even cooler is the initiative behind the campaign, which strives to make the internet a "fuzzier" place up close and personal. Thus, the brand is donating the stunning, hair-filled campaign images to stock and photos sites for others to use and share. You can access the photos through the popular stock photo site Unsplash for free public use.
"To encourage an even more diverse selection of pictures, Billie is also crowdsourcing images that positively represent women with body hair through an upload feature on its own website: projectbodyhair.com and using the hashtag #projectbodyhair," the representative continues.
"Project Body Hair reflects Billie's ethos that women are not 'goddesses' for shaving; they should only shave when they want to, and paying more for a razor because it's pink is absurd."
To shop Billie's entire line of addictingly convenient products, keep scrolling!