Exclusive: This Beauty Brand Just Launched With Joe Biden as Its Muse

"Biden Beauty’s aim is to be representative of everyone."


BIDEN Beauty 

Democratic presidential nominee Joe Biden has been blazing the campaign trail for months–encouraging all Americans to go to the polls and vote on November 3 (and we do too!). 

Inspired by the Biden campaign, an anonymous team have decided to channel the former vice president's important message through a new avenue: beauty. Launching today, Biden Beauty aims to push forward diversity, inclusivity, and agency within the industry. 

BIDEN Beauty
BIDEN Beauty

“Beauty has always been inherently political,” says a spokesperson from the brand. “From the beginning of time to now, all people have participated in beautifying as an act of defiance. We’re excited to push forth the message that this country is only made powerful by the vast diversity of its people. We hope that all underrepresented voices from all walks of life feel welcomed in this nation. Beauty has the ability to unite and Biden Beauty’s aim is to be representative of everyone. We hope these products make constituents feel more empowered and less alone.” 

The brand is launching today with its signature product–the Biden Beat ($20.20), a blue dual-sided makeup sponge perfect for blending foundation or baking with powder. Its unique shape makes it suitable for every beauty lover to use all over their face. 

BIDEN Beauty
Biden Beauty Biden Beat Makeup Sponge $20.20

Three more Biden Beauty products are set to debut this year. Additionally, the brand will be releasing merch leading up to Election Day, ranging from dad hats to cozy hoodies. Through its beauty and apparel releases, Biden Beauty strives to energize the campaign, make America glow harder, and showcase the power and beauty of the American people. 

All Biden Beauty sales will be donated to the DNC. You can shop Biden Beauty exclusively on BIDENBeauty.com

Related Stories