Glossier is on a roll lately. The brand just launched its new product called Solution, an exfoliating toner, and now the company is at it again, announcing another new product that's set to join the Glossier family later this year. And when we say "announced," we're underselling it. The brand unveiled its new product at the Grammys. On Beyoncé. Let that sink in.
Today Glossier posted to Instagram revealing the exciting news while giving us a hint at what the new product will be. We know it's makeup, and we know it's gorgeous, thanks to the image of Beyoncé.
The official Glossier Instagram account posted this image of Beyoncé and captioned it, "Beyoncé wears ___ in ___ (coming soon), Boy Brow in Brown, Body Hero Daily Perfecting Cream, and Perfecting Skin Tint in Dark + Deep @sirjohnofficial." Sir John is her longtime makeup artist and friend. He's an industry pro, so it's unclear if he received the product to test before the launch or if the brand reached out to Beyoncé directly.
The googly eye emoji accompanied the photo, and Bey is clearly wearing eye shadow in the picture, so we're pretty confident the brand is releasing either a palette or a set of eye shadow singles, which is incredibly exciting. If the brand's past successes are any indication, the new eye shadow will be super buzzy. From the photo, it looks like it will be a pink or brown shadow, or combination of the two. We're getting some serious rose-gold vibes.
Glossier's Instagram followers were quick to react. Once follower writes, "I can't get over it. Beyoncé appreciates glossier. We appreciate glossier. Beyoncé and we are friends." Another writes, "Whatever it is. Need it. Buying it." We're on the same page, and we're hoping to hear more news soon.