The 8 Best Whitening Toothpastes of 2023, According to Dentists

Best Overall

Sensodyne Pronamel Gentle Whitening Toothpaste

4.9

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For a whitening toothpaste to capture the best overall spot, it needed to be recommended by a dentist we trust and perform well during testing. The Pronamel Gentle Whitening Toothpaste from Sensodyne did exactly that, and then some. According to New York-based dentist and dental professor Dr. Carla Tornatore D.D.S., it’s all thanks to a unique formula that removes stains, prevents cavities, and strengthens teeth at the same time. “It’s important for whitening toothpaste to be gentle on enamel (the thin outer layer of a tooth); this toothpaste actually helps strengthen enamel, improving the overall health of your teeth in addition to brightening your smile,” she explains. A win-win.

During testing, we noticed that the toothpaste brightened teeth stains but it didn’t produce permanent whitening results—however, that’s to be expected, since toothpaste is only on the teeth for a short period of time. Even in that short time frame, however, we never experienced any stinging, burning, or discomfort. The only thing we didn’t love was the taste. It wasn't horrible, per se, it’s just very strong. It does leave breath nice and minty, but reminded us more of the toothpaste you use at a dentist’s office when getting teeth cleaned: simple but effective.

Price at time of publish: $7

Ingredients: Potassium nitrate, Sodium fluoride, Hydrated silica | Size: 4 oz.

Best for Sensitive Teeth

Crest Gum and Sensitivity Gentle Whitening Toothpaste

4.6

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According to oral care expert Monica Biga, those with sensitive teeth should avoid whitening toothpastes formulated with peroxide, a bleaching agent that “opens the pores of the enamel and changes the color of the tooth from the inside, making it appear whiter." That’s why she recommends Crest Pro-Health Gum & Sensitivity Whitening Toothpaste for those with sensitive teeth as it avoids peroxide and instead contains fluoride and silica, the latter of which is known to remove surface stains, particularly those that come from tea, coffee, and wine.

This toothpaste achieved a perfect score for comfort and did not add any sensitivity to already sensitive teeth, making it much easier to consume hot and cold liquids without wincing in pain. The foamy formula is gentle and pleasant with no grittiness, and you can expect a refreshing, clean feeling. Not only does it have our approval, but it’s also earned the American Dental Association’s literal stamp of approval after finding that it’s both safe and effective to “relieve sensitivity in otherwise normal teeth, and to prevent or reduce enamel erosion from dietary acids.” 

During testing, we noticed an improvement in whitening by one shade after four weeks. It may not seem like much, but given that teeth whitening products typically exacerbate sensitivity issues, we feel that even some improvement in overall brightness without discomfort is a win here. Plus, long-term use may yield even more drastic results.

Price at time of publish: $7

Ingredients: Stannous fluoride, Hydrated silica | Size: 4.1 oz.

Best for Surface Stains

Opalescence Whitening Toothpaste for Sensitive Teeth

4.7

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This toothpaste from Opalescence is gentle on enamel and helps protect teeth from cavities, stains, and more, so it's no wonder that it’s been recommended by both Tornatore and Gonchar. “This formula in particular is a great option for those who have experienced tooth sensitivity while whitening. It contains silica, an abrasive that removes external stains, along with potassium nitrate, which is an excellent desensitizer,” Gonchar explains. “Plus, the addition of sodium fluoride helps maintain the strength of the enamel.” Tornatore agrees, adding that it does a really good job removing surface stains and maintaining whiteness after an in-office bleaching treatment. 

We found it to be really effective in the first few days of use, with teeth appearing two shades brighter than before. The only complaint we have is that it’s on the pricier end of the spectrum, but at 10 dollars, it's totally worth the splurge.

Price at time of publish: $10

Ingredients: Sodium fluoride, Potassium nitrate, Hydrated silica | Type: Abrasive | Size: 4.7 oz.

Best with Hydrogen Peroxide

Colgate Optic White Advanced Teeth Whitening Toothpaste

4.5

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Many teeth whitening toothpastes contain peroxide of some sort, and that’s because it’s an effective bleaching agent. In fact, “peroxide opens the pores of the enamel in your teeth and changes their color from the inside out, making them appear whiter,” says Biga.  While that sounds a little scary, we promise it’s not. This toothpaste from Colgate is one that Gonchar swears by, explaining that she uses it on patients to avoid damaging the enamel that can otherwise happen with grittier formulas. Plus, with the addition of desensitizing agents, she says it’s a great pick for those who are looking to avoid discomfort—just don’t use it for more than a few weeks at a time. 

As with all good things, though, it does take time to see results. Edmond R. Hewlett, D.D.S. explains that with peroxide, the length of contact with the teeth matters most. He recommends brushing for two minutes, twice a day. Following his instructions, we found that after brushing with this toothpaste both day and night, it takes about two weeks to really see a difference. Whitening aside, we enjoyed the minty flavor while testing and appreciated that it wiped away even the most garlicky of meals. 

Price at time of publish: $5

Ingredients: Sodium monofluorophosphate, Hydrogen peroxide, Silica | Size: 3.2 oz.

Best With Baking Soda

Colgate Baking Soda and Peroxide Whitening Bubbles Toothpaste

4.7

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Boosted with both baking soda and peroxide, this toothpaste promises to lift surface stains and help maintain a brighter smile. How? Baking soda is helpful in more than just the kitchen. It’s a mild abrasive, so it helps remove stains from the surface of your teeth. It’s alkaline and salty, which is especially helpful lifting stains from food and drinks like coffee, tea, and red wine, says Tornatore. What’s more, peroxide acts as a disinfectant to prevent plaque buildup.

With all that scrubbing power, we were surprised to find out that the peroxide and baking soda combination feels comfortable on teeth and gums, imparting a subtle minty feeling that doesn’t burn or tingle. It’s important to note, however, that these ingredients might cause a reaction in those with ultra-sensitive teeth or gums.

Price at time of publish: $2

Ingredients: Sodium fluoride, Potassium nitrate, Baking soda, Peroxide, Hydrated silica | Size: 6 oz.

Best for Cavity Prevention

Sensodyne Extra Whitening Toothpaste

4.6

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The Extra Whitening Sensitive Teeth Whitening Toothpaste from Sensodyne is Dr. Rhonda Kalasho, D.M.D.’s favorite. Why? First and foremost, it has all the anticavity properties needed to prevent cavities while also leaning on potassium nitrate to help mitigate sensitivity. “I recommend Sensodyne because it utilizes pentasodium tripphosphate, an ingredient that removes surface stains without being too abrasive on enamel,” she explains. “It’s perfect for maintaining whitened teeth at home—just brush two to three times daily with this toothpaste and floss.” 

You shouldn’t expect pearly white teeth overnight (a toothpaste doesn’t really have the ability to do that, given they’re only on the teeth for a short amount of time), but every little bit counts, especially when dark beverages and other teeth-staining elements are involved. 

Price at time of publish: $16 for 3 pack

Ingredients: Potassium nitrate, Sodium fluoride, Hydrated silica  | Size: 4 oz.

Best for Gum Health

Crest Pro-Health Advanced Gum Restore Whitening Toothpaste

4.2

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If you have a sensitive mouth, chances are you’re hesitant to start adding a whitening toothpaste into the mix. Most formulas have a reputation for being irritating, but the Crest Pro-Health Advanced Gum Restore Whitening Toothpaste is easy on sensitive gums. We love that it leaves the teeth and mouth clean and refreshed, sans itching and burning. As for the feel, this toothpaste couldn’t be more pleasant. There’s no grittiness (a win for sensitive mouths) and it foams slightly upon contact with water, which gives the impression of an extra-deep clean. Best of all, it’s ADA-accepted and contains sodium fluoride (an ingredient that prevents tooth decay), both of which Tornatore says are key when trying to decide between formulas. 

The hint of mint flavoring isn’t too strong, which is great for those who aren’t crazy about an overpowering taste. Instead, it leaves behind a fresh finish. Even if you sometimes forget to brush your teeth after coffee (it happens!), rest assured that this formula will help mitigate the discoloration over time. Results weren’t drastic, but with daily use, it makes a difference in the appearance of dark beverage-induced surface stains. Plus, we’ll take gum comfort over irritation any day. 

Price at time of publish: $7

Ingredients: Sodium fluoride, Hydrated silica | Size: 3.7 oz.