Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.
You'd be hard-pressed to find someone willing to turn down a megawatt smile. The fastest way to get one is with a professional whitening treatment at the dentist's office, but those sessions can be costly and even painful for some. For a whiter smile, over-the-counter whitening toothpaste is a good runner up, and they’re also great for maintenance. They can tackle surface stains, reduce yellow tones, and brighten your smile with continued use.
Read on for the best whitening toothpaste available now.
Best Overall: Crest 3D White Brilliance Toothpaste
In just three days, this toothpaste can remove up to 95% of surface stains. That is pretty impressive, and that’s precisely what makes it Crest’s most advanced formula. The toothpaste also prevents future stains with its 3X Stain Fighting Power. Though powerful, it's safe even for those with sensitive teeth and is safe on enamel. Plus, it contains fluoride to fight cavities.
Best Budget: Arm & Hammer Advance White Extreme Whitening Toothpaste
This toothpaste whitens with peroxide and baking soda for double the effectiveness, lifting stains and bringing a brighter smile. It contains fluoride to prevent cavities, removes plaque in tough-to-reach spots, controls tartar, neutralizes harmful acids that can erode and weaken enamel, delivers a deep clean by penetrating between teeth to reach the gum line, and has a low abrasion formula that won’t hurt enamel. The Stain Defense technology prevents new stains from forming, too, all in a clean mint flavor. Plus, with the low price, you can stock up without your wallet noticing.
Best Natural: Tom's of Maine Antiplaque & Whitening
There’s no need to worry about icky ingredients with Tom’s of Maine. Packed with natural ingredients, this multitasker whitens teeth, prevents plaque and tartar build-up, and freshens breath, all without artificial dyes, sweeteners, flavors, or preservatives. It contains zinc citrate, a naturally occurring mineral sourced from zinc, and xylitol, which organically comes from birch trees or corn. The toothpaste is fluoride-free and has a refreshing natural peppermint flavor. Plus, the brand doesn’t test on animals, so it’s cruelty-free and vegan.
Runner-Up, Best Natural: Go Natural Herbal Whitening Tooth Powder
This tooth powder is about as natural as it gets with ingredients so safe, you could eat them. It contains powerful bentonite clay, coconut oil, and turmeric to naturally lift stains from your teeth and remove toxins from your system. A little intimidated by the idea of a tooth powder? Don't be! Users says it tastes great and leaves teeth feeling clean.
Best for Sensitive Teeth: Sensodyne Extra Whitening Toothpaste
Behold, one of the best whitening toothpastes for sensitive teeth. There's a reason Sensodyne's Extra Whitening toothpaste is the best-selling toothpaste in the country. It contains potassium nitrate to quickly help relieve sensitivity, and it keeps working to prevent pain for 24 hours. While getting your pearly whites at their peak by removing surface stains, it also delivers cavity protection.
Runner-Up, Best for Sensitive Teeth: Opalescence Tooth Whitening Toothpaste
Whitening products can be harsh on sensitive teeth, but that's not the case with this Opalescence toothpaste. Its formula is actually designed to reduce tooth sensitivity (thanks to maximum-strength potassium nitrate), while sodium fluoride helps prevent cavities and strengthens enamel. But just because it's gentle doesn't mean it's ineffective—use it daily for just 30 days to brush your way to teeth that are two shades whiter.
Best Charcoal: Hello Activated Charcoal Teeth Whitening Toothpaste
No, it’s not your imagination—activated charcoal really is popping up in everything these days. It’s beloved for pulling out impurities, and that goes for your teeth as well. By removing the compounds that stain your teeth, it leaves you with a brighter smile. Hello’s charcoal toothpaste is formulated with sustainable bamboo, which naturally detoxes and removes odors, making it great for polishing and whitening.
To leave you with fresh, minty breath, this formula also contains coconut oil, mint, spearmint, and peppermint. Plus, it fights plaque and is free of fluoride, sulfates, artificial sweeteners and flavors, microbeads, parabens, gluten, and triclosan. And to prove that it’s chock full of charcoal, the toothpaste is actually black. That means it can be a little messy for your sink, but good for your teeth.
Best Eco-Friendly: David's Premium Natural Toothpaste
This fluoride-free toothpaste was designed with both your teeth and the environment in mind. Its formula contains high-quality natural ingredients—like baking soda, xylitol, and peppermint oil— to fight plaque, freshen breath, and whiten teeth. It's also SLS-free and EWG-verified, meaning it doesn't contain any ingredients that could be harmful to your health. Lastly, its adorable packing is recyclable, and it comes with a metal tube key to help squeeze out use every last bit.
Best Flavor: Marvis Whitening Mint Toothpaste
Nothing elevates a shelfie like a tube of Marvis toothpaste. Based in Florence, Italy, like many other Italian brands, they are famous for their design. Marvis is equally known for its beautifully packaging as its intriguing flavors. (A couple of unique flavors include Amarelli Licorice and Jasmine Mint.) The creamy formula doesn’t include peroxide and uses silica to whiten instead. The toothpaste protects teeth while brightening and helps prevent tartar, decay, and plaque. The crisp mint flavor keeps breath fresh long after you’ve brushed.
Best Splurge: Supersmile Professional Teeth Whitening Toothpaste
If you have already invested in a professional whitening treatment, you’ll want to make another splurge on this toothpaste. It’s designed to maintain the results of bleached or bonded teeth. The ingredient spotlight is on Calprox, which gently dissolves a protein called pellicle that can attract stains, and also prevents bacteria growth. And the Original Mint flavor keeps you feeling fresh.
Best for Fresh Breath: Colgate Total Fresh + Whitening Gel Toothpaste
The freshness won’t go away as soon as you put your toothbrush down. This toothpaste keeps breath super fresh for up to a whopping 12 hours and will fight germs for that timeframe, too. It tastes good, too: The formula contains an added flavor booster. Over time, it will help prevent plaque, gingivitis, tartar build-up, bad breath, and cavities. Now that’s something to smile about.
Best Drugstore: Burt's Bees Purely White Toothpaste
This Burt's Bees toothpaste delivers fluoride-free whitening at an affordable price. Hydrated silica works to remove surface stains, while peppermint leaves you feeling fresh and clean. This formula is also made without SLS, parabens, artificial flavors and sweeteners, preservatives, and plastic microbeads—plus, the packaging is recyclable.
For a whiter smile, over-the-counter whitening toothpaste is a good cost-efficient way to brighten your smile. Crest 3D White Brilliance Toothpaste (see at Walmart) made the top of our list for removing up to 95% of surface stains in just three days. If you're into the activated charcoal trend, try Hello Activated Charcoal Teeth Whitening Toothpaste (see at Ulta). It naturally detoxes and removes toxins, which is great for fresh breath and whitening. For sensitive teeth, we recommend Sensodyne Extra Whitening Toothpaste (see at Walmart). It gets your teeth back to pearly white while providing pain relief to sensitive teeth.
According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough whitening tooth pastes from Black-owned and/or Black-founded businesses to meet this percentage. If you know of one we should consider, please email us at email@example.com and we will evaluate the product ASAP.