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Byrdie / Chloe Jeong
Who doesn’t want a brighter, whiter smile? Teeth whitening has always been a popular sub-section of beauty, but at-home options, like whitening toothpastes, are a newer innovation. Luckily for us, DIY whitening has come leaps and bounds in recent years, and it’s now possible to see great results from something as simple as brushing your teeth.
According to dental hygienist and GSK expert, Monica Biga, whitening toothpastes work by either removing surface stains mechanically or whitening the teeth from the inside out via bleaching agents—peroxide is probably the most popular one used. And while bleaching agents are generally much harder on the teeth, the right formula really comes down to your oral health, personal preference, and desired results.
So, to cover all bases, we’ve curated the best options from both camps, so you can get on your way to a brighter, whiter smile in minutes (sometimes, literally).
Meet the Expert
Monica Biga is an oral care expert, dental hygienist, and spokesperson who works for GSK. She also has a Bachelor of Applied Science (B.A.Sc.) in Dental Hygiene/Hygienist from St. Petersburg College in Florida.
Keep scrolling to shop for the best whitening toothpastes.
Best Overall
Crest 3D White Brilliance Toothpaste
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Courtesy of Target
Contains fluoride
Claims to defend against stains for 12 hours
Pricey
Who else recommends it? CNET also picked the Crest 3D White Brilliance Toothpaste.
What do buyers say? 1,600+ Walmart reviewers rated this product 4.5 stars or above.
Crest is one of the top-rated whitening brands on the internet, and the 3D White Brilliance Toothpaste is arguably its most advanced formula. With claims to remove surface stains in five days plus 12-hour stain protection, it’s a top pick for those who love coffee, red wine, or black tea. It’s also rich in fluoride to protect against cavities.
Price at time of publish: $13 for 4.1 oz
Active Ingredients: Sodium fluoride | Size: 3.9 fluid ounces
Best Budget
Arm & Hammer Advance White Extreme Whitening Toothpaste
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Courtesy of Walmart
Affordable
Contains baking soda and peroxide
Reviewers note it tastes a little salty
Boosted with both peroxide and baking soda, this toothpaste promises to lift stains, brighten the teeth, and help you maintain a brighter smile. It contains fluoride for protection against cavities, has a strong minty flavor, and at $6 for a duo pack, it won’t burn a hole in your wallet.
Price at time of publish: $6 for a pack of 2
Active Ingredients: Peroxide | Size: 6 fluid ounces
Best for Sensitive Teeth
Sensodyne Extra Whitening Toothpaste
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Amazon
Safe for sensitive teeth
Bleach-free
Slower results than bleach options
According to Biga, this formula is an excellent choice for sensitive teeth as it doesn’t contain peroxide. This is a bleaching agent that “opens the pores of the enamel and changes the color of the tooth from the inside, making it appear whiter." Instead, Sensodyne’s version contains silica, which is known to remove surface stains, particularly those that come from tea, coffee, and wine. Use it twice daily to maintain a brighter smile.
Price at time of publish: $18 for a pack of 3
Active Ingredients: Stannous fluoride | Size: 3.4 fluid ounces
Runner-Up, Best for Sensitive Teeth
Twice Classic Duo
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Clean, gentle ingredients
Protects against sensitivity
Infused with vitamins
pH balanced
Only sold in two-packs
Twice, the Lenny Kravitz co-founded oral care brand launched back in 2018, is all about safe and effective whitening while caring for your pearly whites. Infused with a blend of aloe and vitamins A, C, and E, the formula also protects against sensitivity, prevents cavities, and helps remineralize tooth enamel. It’s also pH balanced to keep your whole mouth happy.
This bundle includes two of the brand’s best flavors: an invigorating wintergreen and peppermint blend and a calming (and pretty interesting) combination of vanilla, lavender, and mint.
Active Ingredients: Sodium fluoride, hydrated silica | Size: 3.4 fluid ounces
Best Drugstore
Burt's Bees Purely White Zen Peppermint Toothpaste
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Courtesy of Burt's Bees
Fluoride-, sulfate-, and paraben-free
Nice flavor
Pricey
For fluoride-free whitening, this Burt’s Bees option is a great pick. It contains silica to remove surface stains and stevia for a subtle flavor. We’re big fans of the zingy peppermint flavor, too.
Price at time of publish: $30 for a pack of 3
Active Ingredients: Silica | Size: 4.7 fluid ounces
Best Peroxide-Free Formula
HiSmile PAP+ Toothpaste
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HiSmile
Peroxide-free
Strengthens and protects teeth
Slightly runny consistency
PAP, or Phthalimido Peroxy Caproic Acid, is a proven whitening agent that is said to visibly whiten the teeth on application. HiSmile is one of the first brands to use it, mostly because it’s extremely expensive and difficult to work with (according to its co-founder, Nik Mirkovic). Said to whiten without affecting the enamel, it’s a stellar choice for sensitive teeth or gums—or anyone who prefers to forgo peroxide.
Price at time of publish: $11 for 2.1 oz
Active Ingredients: Phthalimido Peroxy Caproic Acid (PAP) | Size: 1.4 fluid ounces
Best for Healthy Teeth
Sensodyne Repair and Protect Deep Repair Whitening Toothpaste
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Target
Safe for sensitive teeth
Contains fluoride
Slower results than bleach options
Biga likes this pick because it’s “low abrasive, packed with fluoride for healthy teeth and gums, and works to relieve sensitivity when used daily." It’s also peroxide-free, so there’s no risk of increasing nerve pain in already-vulnerable teeth.
Price at time of publish: $7
Active Ingredients: Stannous fluoride | Size: 3.4 fluid ounces
Best for a Fresh Mouth
Colgate Total Whitening Toothpaste with Stannous Fluoride and Zinc
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Courtesy of Amazon
Affordable
Nice flavor
Only removes surface stains
This zingy, minty gel contains stannous fluoride, zinc and silica to help whiten the teeth and protect against cavities without sensitizing the teeth. Since it's also said to help neutralize odors in the mouth, it could be a great pick for those constantly battling with morning breath (or to mask that third coffee).
Price at time of publish: $10 for a pack of 2
Active Ingredients: Stannous fluoride, zinc | Size: 4.8 fluid ounces
Best Vegan Option
hello Naturally Whitening Toothpaste
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Amazon
Vegan
Contains fluoride
Only removes surface stains
This innovative formula is packed with coconut oil, calcium, silica, fluoride, and tea tree oil to give you that fresher-than-fresh mouth feel—all while serving up subtle whitening benefits. It’s also reasonably priced, so you can stock up without hesitation.
Price at time of publish: $5
Active Ingredients: Fluoride, silica, calcium | Size: 4.7 fluid ounces
Best Toothpaste Bit
Bite Fresh Mint Toothpaste Bits
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Bite
Waste-free
Great for travel
Pricey
Prefer a waste-free whitening option you can chomp down on? Bite’s Toothpaste Bits are an effective way to brush your teeth with the added bonus of way less water used in production. The hero ingredient, nano-hydroxyapatite, is thought to remineralize tooth enamel, while calcium carbonate acts as an abrasive to gently buff away surface stains. There’s menthol for freshness, too.
Price at time of publish: $48
Active Ingredients: Nano-Hydroxyapatite, calcium carbonate | Size: 248 bits per jar
Best Tasting
Supersmile Professional Teeth Whitening Toothpaste
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Courtesy of Amazon
Contains fluoride
Dentist-developed
May cause some sensitivity
Developed by famed American dentist Dr. Irwin Smigel, this toothpaste uses encapsulated carbamide peroxide to whiten teeth, dentures, implants, and veneers. It has a strong minty flavor and contains fluoride, calcium, and phosphates to promote strong, healthy teeth and gums.
Price at time of publish: $25
Active Ingredients: Carbamide peroxide | Size: 4.2 fluid ounces
Best Charcoal Formula
Dirt Don't Hurt Tooth Powder with Activated Charcoal
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Amazon
Clean powder formula
Helps remineralize teeth as it whitens
Contains herbs and essential oils for flavor
Can be messy to use
Charcoal is known for its ultra-absorbent properties and is thought to help with removing surface stains from the teeth. Admittedly, the science is still grey, but we can’t deny the way charcoal toothpaste makes our mouth feel super clean. This powder formula from Dirt Don’t Hurt Me is all-natural, formulated with activated coconut charcoal and a blend of natural earth clays, essential oils, and herbs. In addition to whitening, it can help remineralize teeth, detoxify your mouth, and balance pH levels to keep bad breath at bay.
Hear us out: This product is on the messier side, but the results are worth it. And while the price may sound steep for a toothpaste, each jar contains a six-month supply.
Price at time of publish: $25
Active Ingredients: Activated coconut charcoal, bentonite clay, calcium carbonate, kaolin clay, baking soda | Size: 2 ounces
Best Clean Formula
Tom's of Maine Antiplaque Natural Whitening Toothpaste
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Courtesy of Target
Bleach-free
ADA-approved
Reviewers note it's not very refreshing
Cruelty-free, vegan, and formulated without artificial dyes, sweeteners, flavors, or preservatives, this toothpaste is a nice pick if you prefer a bleach- and fluoride-free option. It contains the mineral zinc citrate, plus xylitol, a natural sweetener, to assist with clean, bright teeth and healthy gums. If you’re into it, it even comes in fennel flavor.
Price at time of publish: $16
Active Ingredients: Calcium carbonate, silica | Size: 5.5 fluid ounces
Final Verdict
Crest 3D White Brilliance Toothpaste is our top pick of the best whitening toothpaste, as it claims to remove stains in five days and comes with thousands of positive reviews online. However, if you’re sensitive, we can’t go past HiSmile PAP+ Toothpaste and Sensodyne Extra Whitening Toothpaste. Both are fluoride-free but work to remove surface stains, leaving you with a brighter smile instantly.
What to Look for in a Whitening Toothpaste
The Mechanism of Whitening Action
Dr. Matt Nejad, a Cosmetic and Biomimetic dentist, says that this is the single most important criteria to look for in whitening toothpaste. Most formulas rely on one of two options. Some use hydrogen peroxide or other chemical ingredients for chemical whitening or to essentially bleach the teeth. When used in toothpaste, this ingredient doesn't stay on teeth for a long enough period of time to make a big difference.
Others work via abrasive action, containing an ingredient (such as silica or calcium carbonate) that physically scrubs stains off the surface of the teeth. This is typically considered the more effective of the two in toothpaste, although whitening formulas like these should be used with caution to avoid damaging the tooth enamel.
How We Researched
To compile this list, our team of editors and contributors spent hours researching the best products on the market in this category, evaluating their key features—like ingredients, shade range, or design—in addition to reviews from customers and other trusted sources. We then used this research to assign a star rating from one to five (five being the best; one being the worst) to certain products on the list.
Why Trust Byrdie
For this roundup, we leaned on the expertise of dental experts, plus several peer-reviewed journal articles. We also tested a few products (of course) and cross-checked them against customer reviews.
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