These Are the Best Whitening Toothpastes (I've Tried a Ton)

Updated 10/25/17
best whitening toothpaste

My body is made up of 85% coffee, so as a result, my teeth are often a pale shade of iced-coffee-with-soy. I brush probably four or five times a day (Invisalign problems), I floss, and I use mouthwash, but I certainly didn't always have a supermodel-white smile. Not to mention I have incredibly soft teeth with enamel that's so eroded on the bottom, they're practically clear (are you enjoying these visuals yet?).

All this to say, finding a whitening toothpaste that's gentle yet effective has been a mission of mine for quite some time. So because I've gone through so many tubes testing the formulas that claim to give you a pearly smile, I feel like I'm a bit of an aficionado. And luckily, I've found some that have given me noticeable results without hurting my teeth—some after just one use.

Below, I've outlined five of the best whitening toothpastes, as well as the clear winner of the lot.

Sensodyne Pronamel Gentle Whitening $6

I'm a big fan of this formula. It tastes like vanilla-mint and is super kind to my sensitive teeth. And because the formula drives minerals deep below the enamel surface, it actually makes them feel stronger. The whitening effect isn't super bright, but it's definitely noticeable, especially after long-term use.

Popwhite Whitening Primer Toothpaste and Whitening Toner + Oral Rinse $36

Think about it: You use purple shampoo to combat brassy, yellow hair, so why not try purple toothpaste to combat yellow teeth? This color-correcting formula is dark purple and uses peppermint oil and and coconut oil to polish your teeth and fight plaque and tartar. I was a bit put off by the fact that it doesn't have fluoride (fluoride is important, especially for soft teeth to prevent cavities and strengthen the enamel), but my teeth were immediately whiter after using. The purple cast lasted for several minutes post-brush and stained my lips a bit, but if you can get past looking like you just had a grape popsicle for a short time after use, I recommend it.

Colgate Optic White Sparkling Mint White Toothpaste $3

For just $3, trying this toothpaste was a no-brainer. I loved the minty flavor and felt like my teeth were squeaky clean each time I brushed, but the whitening power wasn't as strong as I'd hoped. Still, it worked well considering the price, and I appreciate that it's enamel safe and cavity-preventing. 

Supersmile Extra White System $150

Yes, the price is alarming, especially for a toothpaste, but this system is essentially the Rolls Royce of teeth whitening. It includes two airless pump bottles, one with a toothpaste and one with an "accelerator" that boosts the ingredients. All you need is a pea-sized amount of each on a dry toothbrush (your saliva activates the calcium and peroxide, or "Calprox" as the brand has coined) and promises to whiten teeth by two shades in one use. It's got fluoride, too, and is safe to use daily.

I definitely felt like my teeth were whiter right away. The only issue is the formula made my gums tingle an insane amount post-use and the sensation didn't go away until I rinsed, so I save it for special occasions when I really need that extra pop of white.

Hello Extra Whitening Pure Mint Fluoride Toothpaste $5

Drumroll, please: This toothpaste delivers the best results by far. It's got a creamy taste and doesn't leave you with that stingy sensation that some minty formulas do. It's super gentle on teeth and leaves them pretty-filter white each and every time I use it. Ding, ding, ding, we have a winner.

Have you found a good whitening toothpaste? Please let us know in the comments!

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