Good News: These Walmart Makeup Products Are Affordable And Effective

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Whether you’re obsessed with all things beauty or you’re a total makeup newbie, finding high-quality, affordable makeup is always a thrill. Who wouldn’t want to find their ride-or-die mascara or their new favorite foundation for under ten or 20 bucks? Even makeup brushes don’t have to cost a ton of money. Walmart has some of the best products the beauty industry has to offer from drugstore classics to new indie brands—all in one spot.

That’s why we decided to find the hands-down best makeup products from Walmart. There are so many options to create your ultimate look, no matter if you prefer wearing minimal makeup or a full face. These picks are so affordable and so amazing that you’ll start wondering why you ever spent money on overpriced products in the first place.

Here, the best Walmart makeup products you can buy now.

Best Foundation: L'Oréal Paris Infallible Pro-Glow Foundation

L'Oréal Paris Infallible Pro-Glow Foundation

Twenty-four hours of glowing coverage sounds like a far-off fantasy, but this medium-coverage, radiant foundation can take you from the office to happy hour to dancing to wherever the early morning hours bring you. Plus, it blends into the skin seamlessly, matching your undertone so it looks like your skin, not like makeup.

Apply a light layer for a natural, your-skin-but-better finish or build it up for a higher coverage if you’d rather hide any blemishes, dark circles, or discoloration.

Best Brushes: Real Techniques Travel Essentials Makeup Brush Set

Real Techniques Travel Essentials Makeup Brush Set with 2-in-1 Case + Stand

Quality beauty tools like makeup brushes can cost a lot of money, but these brushes feel and apply makeup just like professional brands. Professional makeup artists and YouTube beauty influencers Sam and Nic Chapman worked together to create a line of affordable, cruelty-free synthetic makeup brushes. This set is perfect for anyone looking to try some new brushes. And, of course, the case that comes with the three-piece set is great for keeping brushes clean when you’re traveling and storing them at home.

The Essential Foundation Brush is super soft and great for applying liquid foundation. The Domed Shadow Brush blends eyeshadow perfectly into your crease, over your lid, and even under your eye. The Multi Task Brush is the best all-over brush for setting powder, powder foundation, blush, bronzer, and highlighter.

Best for Contouring: NYX Professional Makeup Conceal, Correct, Contour Palette

NYX Professional Makeup Conceal, Correct, Contour Palette

When it comes to good quality, high coverage products, NYX Professional Makeup is always a great option. This palette is not only meant to be used for contouring, it can also be used to conceal blemishes and color correct any pigmentation issues. Depending on your skin tone, you can find a shade in the palette that works for covering problem areas and contouring.

The creamy texture of the product makes it easy to apply color unlike many powder formulas. Just use a brush, a makeup sponge, or pat it on with your fingers. Then blend it out until it looks natural.

Best Primer: e.l.f. Cosmetics Mineral Infused Face Primer

e.l.f. Cosmetics Mineral Infused Face Primer

Primer is a great way to help your makeup stay on all day. But a sheer, light formula is key to making sure your makeup feels weightless rather than thick and gloopy on your skin. This vegan and cruelty free e.l.f. primer comes in a clear formula to ensure that your makeup matches your skin perfectly.

Just apply a light layer over your skin with your fingers after you’ve completed your skincare routine to create a smoother surface for your foundation or concealer. Hydrating ingredients will help to get rid of flaky, dry patches while also working to absorb excess oils so your skin looks airbrushed.

Best Powder: Coty Airspun Translucent Extra Coverage Loose Face Powder

Coty Airspun Translucent Extra Coverage Loose Face Powder

If you ask any beauty lover about their favorite loose setting powder, they will likely mention the Coty Airspun Powder. It’s a classic that has been around long before trends like “baking” your foundation were popular. Master Perfumer Francois Coty created the powder in 1935 by blending face powder with air in order to create the lightest finish possible.

If you want to set your makeup so it never creases or feels cakey, this is the go-to—and it’s a steal compared to other luxury products. It goes on translucent and creates a subtle matte finish for your makeup without laying in any fine lines or accentuating blemishes.

Best Setting Spray: Flower Cosmetics Seal The Deal Long-Lasting Setting Spray

Flower Cosmetics Seal The Deal Long Lasting Setting Spray

There are so many opportunities through the day for your makeup to get messed up. Sweaty commutes, absent-minded face touching, and oily skin can make it hard for makeup to look and stay fresh all day. That’s where a finishing spray comes in.

After applying your makeup, give your face an even mist of this Flower spray to lock in makeup for hours. It gives your foundation a matte finish and seals it in so you don’t have to worry about smudging or sweating your makeup off.

Best Concealer for Covering Acne: L.A. Girl HD Pro Conceal

L.A. Girl PRO Conceal High-Definition Concealer

Covering acne is serious business and this concealer is up for the task. It comes in 25 shades including green, orange, and yellow color correcting shades.

To cover really stubborn spots, start with one of the color correctors (green to hide redness, orange to counteract blue tones, and a yellow to brighten dark purple areas). Blend these in to the skin and then follow up with a concealer that matches your skin tone.

The formula blends in easily, but can also be built up to create a heavier coverage. The formula is crease-resistant too, so it looks fresh for hours. 

Best Mascara: COVERGIRL Clump Crusher Mascara

Covergirl Clump Crusher by LashBlast Mascara

Oftentimes more voluminous lashes means more unwanted clumps. If you prefer to avoid the spider lash look and want something more separated, this is the mascara for you.

The combination of volume-building mascara and the comb-like brush make for bold, fanned out lashes. The bristles on the wand of this brush resemble a fine-tooth comb, so it does a great job of coating each lash and preventing a clumped look.

Best Concealer for Dark Circles: Maybelline Instant Age Rewind Dark Circle Concealer

Maybelline Instant Age Rewind Eraser Concealer

To counteract dark under eyes and added brightness anywhere on your face, this concealer is perfect. The sheer formula doesn’t create thick, opaque coverage but instead makes the skin look radiant and awake.

The sponge applicator makes it easy to apply and blend out while goji berry works to fight aging and smooth fine lines. Add it under the eyes as well as around the nose or to any other area you want to look brighter.

Best Highlighter: Physicians Formula Butter Highlighter

Physicians Formula Butter Highlighter

Since this blush-highlighter hybrid launched, it’s become a drugstore staple. The creamy texture dries down quickly to a powder finish for a smooth look. And the light-diffusing particles in the formula help to create a soft highlighting effect without going too over the top.

The cherry on top: the formula helps to hydrate the skin with ingredients like Amazon Murumuru Butter, Cupuacu Butter, and Tucuma Butter while it fights aging with peptides and conditioning ingredients.

Best Tinted Lip Balm: Burt's Bees Lip Shimmer


Burt's Bees is a connoisseur of lip hydration, so it's no surprise the brand soars at color lip products too. One hundred percent natural, this sheer, buildable lip tint glides on seamlessly while leaving behind a faint but not overtly glossy sheen.

Best Eyeliner: e.l.f. Cosmetics Eyeliner Pen


This fine-tipped marker allows you to draw a precise tight line against your lashes for simple definition or a crisp cat-eye—with a waterproof formula to boot. Choose from black or brown shades.

Best Blush: Revlon Insta-Blush

 Revlon Insta-Blush

Even the most blush-cautious users can aptly apply this cream-to-powder formula without fault. It's sheer and super blendable for a just-pinched flush of color.

Best Matte Lipstick: NYX Professional Makeup Lip Lingerie


Creamy matte liquid lippies aren't going anywhere, so if you still haven't jumped on the bandwagon, try this cult-loved variation. Less is more with this formula—just a little bit provides huge color payoff and long-lasting moveable coverage sans creasing.

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