The Best Vitamin Subscriptions to Jumpstart Your Health Routine

Get in the habit of staying healthy

Our editors independently research, test, and recommend the best products, and articles are reviewed by healthcare professionals for medical accuracy. You can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Best Vitamin Subscriptions

Byrdie / Designed by Amelia Manley

Vitamin subscriptions are a great way to help you get into the habit of taking supplements every day. Having them delivered to your door each month is the perfect way to help you get into the routine. It might also remind you to take them (although we suggest placing them next to your toothbrush if you tend to forget). Here we assessed the best vitamin subscriptions, so you can find the one that's the best fit for you today.

The 8 Best Vitamin Subscriptions of 2021

Best Overall: Baze



If you want to take personalization to the next level, Baze takes all the guesswork out of good health by offering an easy to use at-home blood test kit for around $129.

You’ll be sent a device that collects your blood in five minutes, which you will send back to the Baze lab for analysis by a team of registered dietitian. If you decide from the get-go that you want to commit to the monthly supplement delivery, then the nutrient test and lab analysis are only $99, and you get the first four weeks of supplements for free.

Depending on your recommendation, the monthly supplements start at $15 per month with free shipping and the option to cancel or modify your vitamins at any time. The average Baze customer spends around $20 to $40 monthly on vitamins .

You can pay $99 to re-test your blood every couple of months (or whenever you like), so the Baze team can adjust your supplement delivery accordingly. Your test results and information about your supplement subscription are kept on an app, so you can keep track of your progress. 

Best for Women: Ritual



Created by women for women, Ritual keeps things simple with three multivitamin subscriptions to choose from: Multivitamin 18+, Multivitamin 50+, and Prenatal Multivitamin.

The founder of the company tasked a Harvard trained physiologist, biochemist, and registered dietitian to dream up the perfect daily vitamin for women, and Ritual Essential for Women was born. The in-house team also consults with a scientific advisory board to ensure the capsules contain only science-backed ingredients that you need and nothing you don’t.  

Essential for Women Multivitamin 18+ contains nine necessary nutrients, including vitamin B12, omega-3, folate, and iron. The Prenatal Multivitamin has everything you and your baby need before and during pregnancy, with the addition of choline, iodine, and biotin. These vitamins can also help nourish and revitalize skin. The multivitamin for women 50+ differs as it doesn't contain iron, a nutrient women don't generally need to supplement once the menopause arrives.

Ritual multivitamins are vegan, non-GMO, don’t contain synthetic filler or colorants, and they’re designed so they won’t trigger nausea. They are also bioavailable, meaning your body recognizes them and can absorb the nutrients effectively.

The website has a glossary of ingredients that allows you to see precisely where each is sourced and exactly what it does for your body. If you’re looking for a simple, one-stop product that is totally transparent and is delivered to your door each month, Ritual is it.  

Best for Options: The Nue Co.

The Nue Co.
The Nue Co.

The Nue Co.

The Nue Co. is a cool New York-based brand that offers protein supplements and functional mood-boosting fragrances.

Choose from a range of trouble-shooting daily supplements, including Joints, Skin Hydrator, Mood, Metabolism, and Vitamin D.

With totally transparent and concise ingredient lists that don’t contain any unnecessary fillers, as well as clinical studies to back up the science, these supplements are designed to be the simple solution to many of our everyday wellness woes.

Each set of supplements is housed in a chic, amber-hued jar that you’ll want to display proudly on your nightstand or kitchen counter. Buy as a one-off and see how you like the product, or save money by subscribing.

Most Customizable: Rootine



Rootine takes customization to the next level and personalizes your vitamins based on DNA, blood, and lifestyle data. To start, you complete a lifestyle quiz to give Rootine baseline information: your height, weight, age, habits, and diet. 

You also need to take a DNA test. If you have already completed 23andMe or, you can use that data, otherwise, you can order one from Rootine for around $125. It tests for 52 gene variants proven to impact nutrient needs. Finally, you can choose to upload blood data into your dashboard (though it’s not required) or purchase Rootine’s own at-home blood test.

Once the team at Rootine has your results, they will send you a 90-day supply of sachets containing vitamin microbeads, customized for your needs, and easy to swallow. You can even mix them into porridge, yogurt, or smoothies. Plus, there is a handy dashboard that compiles all of your data and updates into one place, so you can keep tabs on your Rootine. 

Best for Beauty: Hum Nutrition

Hum Nutrition

 Hum Nutrition

Hum Nutrition has a variety of supplements that are designed to help you hit your beauty and wellness goals. From Moody Bird for PMS to Pimp My Calcium for strong bones and teeth, you will be able to find an option suited for your needs.

To help you discover which are right for you, there is a quick quiz you can take. You’ll be asked questions about your diet and fitness habits, before being recommended your ideal supplements. And not to worry: You can opt to add or remove from the cart whenever you like.

Hum Nutrition works with registered dietitian who understand precisely which micronutrients you need and when. On each product page, you can review the science behind each of the nutrients included.

Still have questions? You can message the registered dietitian with any questions you have before committing (they respond within one to two days.) Once you’re settled on your chosen vitamins, you can opt to sign up for a three-month subscription that gets you an additional discount. The non-GMO supplements contain sustainably-sourced ingredients, and you get free shipping over $50.

Most Clinical: Persona



Persona offers a questionnaire to work out the supplements you should be taking. The algorithm utilized for this combines years of knowledge from doctors and nutritionists, trillions of potential supplement combinations, and millions of pages of scientific research.

Since all bodies are different, it’s worth taking questionnaires on a few different vitamin subscription sites to find the one that suits you best. As well as a medical advisory board that works behind the scenes, there is also a team of nutritionists on hand to answer your questions via email, phone, or webchat.

The vitamins and supplements are non-GMO, and the online quiz asks a lot of questions about your dietary requirements and medical conditions. That way you'll always be sure that Persona-recommended products are right for you.

With each order, Persona partners with Vitamin Angels to provide two malnourished children a year’s supply of vitamin A. So, you'll be doing something good for your health and for others.

Best Gummies: VitaFive



For anyone that finds swallowing pills a pain, VitaFive offers tasty vitamin gummies.

There are two ways to subscribe to VitaFive: You can build your own personalized 30-day packs with individual, daily pouches, or you can buy the premade, monthly supplements, which are cheaper if you subscribe.

To DIY your daily pack, simply select the gummies you want to include. There are nine to choose from: vitamin D3, vitamin C, a multivitamin, biotin, apple cider vinegar, melatonin, omega 3, probiotics, and elderberry for immunity.

Of course, to build your own pack you need to have some idea of which supplements you should be taking. It would be worth consulting with your doctor before signing up or opting for one of the monthly packs that range from sleep and digestion, to bone strength and beauty.

Best Luxury: Care/of



Care/of offers a complete range of seriously chic-looking supplements, from vitamins and minerals to herbs and probiotics. You can also get collagen and protein powders, and boosters like electrolytes and antioxidant berries.

You can shop for individual supplements, but with such a large offering, it’s worth filtering and shopping by your health goal. There's an in-depth online quiz that asks questions about your diet and fitness habits, health concerns, preferences for supplements (pills or powders), and whether you’re open to alternative medicine or prefer things backed by science.

In less than five minutes, you’re recommended the vitamins, minerals, and herbs that should be in your daily pack, plus any powders and add-ons that might be of benefit. Care/of has an advisory scientific board and is completely transparent about its offering. There's an assessment section on each product page that provides you with details for whether the vitamins have limited research or are traditionally used. 

What are vitamin subscriptions?

Vitamin subscriptions make building daily vitamin habits easier. By signing up for a vitamin subscription, you’ll receive a personalized regimen of daily vitamins and supplements right to your door, on a monthly basis. 

Who should use a vitamin subscription service?

Everyone can benefit from using a vitamin subscription service. However, they are a great option for those who want to get into the routine of taking supplements or those who often forget to take theirs daily. Vitamin subscriptions are also a great investment for pregnant women who need daily prenatal vitamins or those with specific beauty and wellness goals. 

Are vitamin subscription services approved by doctors, nutritionists, etc.?

It’s important to be able to trust that the supplements you take are safe and effective. That’s why most vitamin subscription services work with an in-house team of physicians, registered dietitians, or a scientific advisory board to ensure that you receive the highest-quality vitamins.

How do vitamin subscription services determine what supplements I need?

The beauty of vitamin subscriptions is that they are customized to meet your unique health concerns. Each vitamin subscription has its own system for curating your daily supplement regimen. To help curate your perfect routine, some subscription services like Hum Nutrition and Persona require you to take a short quiz about your diet and fitness habits. Others like Rootine and Baze send out at-home blood test kits to their customers and utilize the results to design your supplement routine.

How much do vitamin subscription services cost?

The cost of vitamin subscription services varies. For example, Ritual’s vitamin subscription pricing starts at $30 per month. But for customizable vitamin subscriptions like Baze, you’ll pay a bit more. If you sign up up for their monthly supplement delivery, the brand’s nutrient test and lab analysis will cost you $99, and you get the first four weeks of supplements for free.

Up Next: The Secret to Great Skin? Taking the "Alphabet Approach"

Related Stories