Victoria's Secret obviously calls thoughts of angel wings and lacey bras to mind, but the brand's beauty products actually have an impressive reach. In fact, Victoria's Secret is the top-selling fragrance brand in the U.S., and their number one perfume sold over three million bottles in 2018. If you're wondering what makes the line of fragrances so intoxicating, we've tapped the brand's in-house olfactory expert. Here, he offers insight into the allure of the popular scents, and gives a rundown of the best-selling Victoria's Secret fragrances ahead.
Senior Vice President of Product Innovations at Victoria’s Secret Beauty and the brand's in-house nose, Mark Knitowski says one thing that makes Victoria's Secret fragrance so seductive is its power to "create a personality" around the wearer. "It's so recognizable and distinctive from everything else on the market," he says. Plus, a Victoria's Secret fragrance leaves a dazzling trail. "You can really smell the diffusiveness of the scent."
Meet the Expert
Mark Knitowski is the Senior Vice President of Product Innovations at Victoria’s Secret Beauty, as well as the brand's in-house "nose." Knitowski is constantly traveling all over the world to source fresh ingredients for Victoria's Secret fragrances.
Knitowski travels the world, from Iceland to Morocco, the Amazon, Cuba and the South of France to source fresh ingredients to give Victoria's Secret scents power, longevity, and exotic profiles. Back in the U.S., his team is on the ground and in stores getting feedback from customers on their top notes. Another secret to the brand's success is the power to get ahead of trends with disruptive new product launches. "Right now, we're doing florals in a way that's not too heady," says Knitowski. "There's more of an emphasis on freshness." A team of cutting edge olfactory experts and top-shelf ingredients to create distinctive and memorable profiles have proven to be solid gold for Victoria's Secret Beauty, which offers perfume, eau de parfum, eau de toilette and colognes, as well as scented body products. Here's a list of the most popular Victoria's Secret scents people are scooping up for date night, or anytime they want to feel fabulous.
Ahead, Knitowski lets Byrdie readers in on Victoria's Secret's best-selling scents.
A fruity aromatic floral, Bombshell is the top-selling Victoria's Secret scent. Citrus notes blend with Brazilian Purple Passionfruit, Shangri-la Peony, Madagascan vanilla orchid, and Italian pine to create a uniquely popular profile. In 2018, the brand sold over three million bottles of the classic Bombshell fragrance, according to a report published in Euromonitor.
There are many ways to indulge in Victoria's Secret's popular scents, from hint-of-scent mists to concentrated parfums. Rollerballs and travel sized bottles are great ways to sample the fragrances. Or, you can try oil-to-cream body washes, dry body oils, and fragrant lotions. The Victoria's Secret Beauty Instagram account has info on all the latest fragrance drops and deals so you can see for yourself what all the hype is about.