These Are Officially the Best-Selling Victoria's Secret Fragrances

According to VS Beauty's Senior Vice President of Product Innovations.

by Jill DiDonato
Jill is a contributing writer for Byrdie where she covers fragrance.
Updated 11/15/19

 @vsbeauty

Victoria's Secret obviously calls thoughts of angel wings and lacey bras to mind, but the brand's beauty products actually have an impressive reach. In fact, Victoria's Secret is the top-selling fragrance brand in the U.S., and their number one perfume sold over three million bottles in 2018. If you're wondering what makes the line of fragrances so intoxicating, we've tapped the brand's in-house olfactory expert. Here, he offers insight into the allure of the popular scents, and gives a rundown of the best-selling Victoria's Secret fragrances ahead.

Senior Vice President of Product Innovations at Victoria’s Secret Beauty and the brand's in-house nose, Mark Knitowski says one thing that makes Victoria's Secret fragrance so seductive is its power to "create a personality" around the wearer. "It's so recognizable and distinctive from everything else on the market," he says. Plus, a Victoria's Secret fragrance leaves a dazzling trail. "You can really smell the diffusiveness of the scent."

Meet the Expert

Mark Knitowski is the Senior Vice President of Product Innovations at Victoria’s Secret Beauty, as well as the brand's in-house "nose." Knitowski is constantly traveling all over the world to source fresh ingredients for Victoria's Secret fragrances.

Knitowski travels the world, from Iceland to Morocco, the Amazon, Cuba and the South of France to source fresh ingredients to give Victoria's Secret scents power, longevity, and exotic profiles. Back in the U.S., his team is on the ground and in stores getting feedback from customers on their top notes. Another secret to the brand's success is the power to get ahead of trends with disruptive new product launches. "Right now, we're doing florals in a way that's not too heady," says Knitowski. "There's more of an emphasis on freshness." A team of cutting edge olfactory experts and top-shelf ingredients to create distinctive and memorable profiles have proven to be solid gold for Victoria's Secret Beauty, which offers perfume, eau de parfum, eau de toilette and colognes, as well as scented body products. Here's a list of the most popular Victoria's Secret scents people are scooping up for date night, or anytime they want to feel fabulous.

Ahead, Knitowski lets Byrdie readers in on Victoria's Secret's best-selling scents.

01 of 10

Bombshell

Victoria's Secret Beauty
Victoria's Secret Bombshell Eau de Parfum $58
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A fruity aromatic floral, Bombshell is the top-selling Victoria's Secret scent. Citrus notes blend with Brazilian Purple Passionfruit, Shangri-la Peony, Madagascan vanilla orchid, and Italian pine to create a uniquely popular profile. In 2018, the brand sold over three million bottles of the classic Bombshell fragrance, according to a report published in Euromonitor.

02 of 10

Bombshell Seduction

bombshell seduction fragrance
Victoria's Secret Bombshell Seduction Eau de Parfum $78
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A sister-scent to Bombshell, Bombshell Seduction launched in the winter of 2018. Its distinctive floral scent is warm and spicy, blending notes of pink peppercorn and sage with tuberose and musk.

03 of 10

Bombshell Intense

bombshell intense fragrance
Victoria's Secret Bombshell Intense Eau de Parfum $58
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The latest Bombshell fragrance to drop, Bombshell Intense hit shelves this August and is already generating lots of buzz. Notes of cherry, red peony, and vanilla give this scent a fruity and decadent trail.

04 of 10

Tease

VS Tease perfume
Victoria's Secret Tease $58
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Tease, which launched last summer, is another top-selling fragrance for Victoria's Secret. Its notes include gardenia, black vanilla, and pear and is classified as a warm gourmand.

05 of 10

Tease Rebel

tease rebel perfume
Victoria's Secret Tease Rebel Ea de Parfum $58
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An edgy sister-scent to Tease, Tease Rebel is an unexpected floral, blending the subtle musk scent of leather with violet and rose to create a complex and layered fragrance that breaks from floral traditions.

06 of 10

Dream Angel

victoria's secret dream angel perfume
Victoria's Secret Dream Angel $78
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The newest fragrance to join the Victoria's Secret family, Dream Angel features notes of golden berries, creamy woods, and Vanilla Absolu—a signature accord entitled Rainbow Glow meant to resemble the "brilliant flash of a prism."

07 of 10

Heavenly

victoria's secret Heavenly perfume
Victoria's Secret Heavenly Eau de Parfum $58
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Another top seller for Victoria's Secret Beauty is Heavenly, which falls in the warm fragrance family. Its profile includes notes of white musk, sandalwood, vanilla, and white peony.

08 of 10

Eau So Sexy

Eau So Sexy fragrance
Victoria's Secret Eau So Sexy Eau de Parfum $58
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Eau So Sexy dropped in June 2019 and is already flying off shelves. Touted as a neon-sweet melange of juicy fruits, its profile layers vanilla whipped cream with the bite of crisp apple for a dynamic sweet-tart aroma.

09 of 10

Very Sexy

very sexy fragrance
Victoria's Secret Very Sexy Eau de Parfum $58
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The warm and sultry Very Sexy fragrance has a luxe profile of vanilla orchid, clementine, and blackberry. White amber adds a creamy musk to the floral and citrus notes.

10 of 10

Love

Victoria's Secret love eau de parfum
Victoria's Secret Love Eau de Parfum $58
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Fresh and fruity with an aromatic sampling of apricot and juniper, Love is one of the more delicate of the Victoria's Secret fragrance collection. Its profile is powdery and smooth.

There are many ways to indulge in Victoria's Secret's popular scents, from hint-of-scent mists to concentrated parfums. Rollerballs and travel sized bottles are great ways to sample the fragrances. Or, you can try oil-to-cream body washes, dry body oils, and fragrant lotions. The Victoria's Secret Beauty Instagram account has info on all the latest fragrance drops and deals so you can see for yourself what all the hype is about.

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