These Are Officially the Best-Selling Victoria's Secret Fragrances

Victoria's Secret obviously calls thoughts of angel wings and lacey bras to mind, but the brand's beauty products actually have an impressive reach. In fact, Victoria's Secret is the top-selling fragrance brand in the U.S., and their number one perfume sold over three million bottles in 2018. If you're wondering what makes the line of fragrances so intoxicating, we've tapped the brand's in-house olfactory expert. Here, he offers insight into the allure of the popular scents, and gives a rundown of the best-selling Victoria's Secret fragrances ahead.

Senior Vice President of Product Innovations at Victoria’s Secret Beauty and the brand's in-house nose, Mark Knitowski says one thing that makes Victoria's Secret fragrance so seductive is its power to "create a personality" around the wearer. "It's so recognizable and distinctive from everything else on the market," he says. Plus, a Victoria's Secret fragrance leaves a dazzling trail. "You can really smell the diffusiveness of the scent."

Knitowski travels the world, from Iceland to Morocco, the Amazon, Cuba and the South of France to source fresh ingredients to give Victoria's Secret scents power, longevity, and exotic profiles. Back in the U.S., his team is on the ground and in stores getting feedback from customers on their top notes. Another secret to the brand's success is the power to get ahead of trends with disruptive new product launches. "Right now, we're doing florals in a way that's not too heady," says Knitowski. "There's more of an emphasis on freshness." A team of cutting edge olfactory experts and top-shelf ingredients to create distinctive and memorable profiles have proven to be solid gold for Victoria's Secret Beauty, which offers perfume, eau de parfum, eau de toilette and colognes, as well as scented body products. Here's a list of the most popular Victoria's Secret scents people are scooping up for date night, or anytime they want to feel fabulous.

Ahead, Knitowski lets Byrdie readers in on Victoria's Secret's best-selling scents.