The Best Beauty Looks to Try This Valentine's Day

Model with graphic pink, red, and black eyeshadow, winged liner, highlighter, and glossy pale pink lips

Whether you're getting together with friends, celebrating with a partner, or indulging in some alone time and self-care, Valentine's Day is the perfect holiday not only to treat yourself and the ones you love, but also to create some pretty gorgeous makeup looks. From dewy, highlighted skin to bold red lips and even pink eyeshadow, there are so many ways your makeup can make a statement that even Cupid would celebrate. Ahead, we've compiled a stunning list of Valentine's Day makeup looks that you'll instantly fall in love with. Spoiler alert: You're definitely going to want to rock a bold lip after this.

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Bold Beauty

Selena Gomez wears a Rare Beauty makeup look with matte skin and red lipstick


Create the ultimate power look for Valentine's Day with a bold red lip and a soft smoky eye. The matte lipstick finish looks incredible when paired with seamless matte skin and long, luscious lashes. If you're looking for a matte lipstick that will last all day, try this formula from Giorgio Armani Beauty.

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Pink Lids

Katie Jane Hughes wears pink shimmery eyeshadow and metallic red lipstick


Pink eyeshadow never goes out of style, no matter the season or occasion. Swipe your favorite pink shadow on the lids and pair it with red lipstick for a Valentine's look that's easy to achieve and also impressive.

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Modern-Day Valentine

Anok Yai wears a radiant soft glam makeup look


The beauty of Valentine's Day makeup is it can be anything you want it to be and not necessarily themed. This look is a modern take on soft glamour, and we are totally here for it. Each feature is perfectly considered, not to mention the cheek sculpting is next-level gorgeous. For glowing skin, try the Smashbox Cosmetics Halo Healthy Glow All-In-One Tinted Moisturizer ($36) to even out skin as your foundation.

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Fierce and Fun

Create a fierce Valentine's makeup look with abstract hot pink shadow. Need we say more? The look speaks for itself and pairs well with glossy lips and natural skin.

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Festive AF

Hailee Steinfeld wears fuchsia eyeshadow, warm blush, and red lipstick


Mixing colors and textures allows for lots of glamour, like these bold lips and shimmering lids in pink and red. A winged eyeliner seals it all together for an ideal look when you want to make a statement or dress up for the occasion. If you prefer to build your lip color, layer Flower Beauty's Bitten Lip Stain ($10) in your color of choice until it's bold enough for your liking.

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Soft Glam

Kehlani wears a soft glam makeup look with cut crease eyeshadow, blush, and neutral lipstick


Give the gift of glamour this Valentine's Day. Everything we see here is absolutely incredible, from eyes to lip color. Adding a subtle cut crease to the eyes and just enough blush for the cheeks, you're going to want to wear this makeup look over and over, no matter the occasion. For a pop of color on the cheeks, apply a cream blush like Lilah b.'s Divine Duo Lip and Cheek in shade b. true ($46).

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Watermelon Sugar

Add some shimmer to the lids with a watermelon-toned eyeshadow, and pair it with a soft, matte pink lip for a delicate balance. This look is everything you need for Valentine's Day beauty inspo and then some.

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Slay It With Liner

Ava Max wears black winged eyeliner with red graphic accents and radiant face makeup


If breaking hearts is what you're after, this abstract eyeliner with clean, sharp edges in a bold red shade is certain to speed up the process. Get as creative as you want this year with Valentine's Day makeup—there are absolutely no rules.

09 of 20

Romance Is Not Dead

Model with a Rihanna-inspired pink monochromatic makeup look


Romance is alive and thriving in this incredible look that touts bright fuchsia lips with a more subtle eyeshadow in the same color family. The bolder, the better, so you can pack on as much pigment to your pout as you want.

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Keep It Sultry

Avani Gregg wears gray and black smoky eye makeup with neutral blush and lipstick


A smoky eye and nude lipstick might just be the perfect recipe for an unforgettable Valentine's Day. Gray shadow tones grace the lid with bold eyeliner; the muted lipstick and subtle highlight brings it home.

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Pastel Dreams

Model wears pastel pink eyeshadow and blush and neutral glossy lipstick


Just like the famous pastel candied hearts, this pink is everything and more in pastel form. Generously blend pastel pink shadow on your eyelids and add a touch of gloss to the lips for a finishing touch.

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Bolder, Better

Karol G wears brushed brows, a neutral smoky eye, blush, and red-orange lipstick


Shock everyone with a bright red-orange lip this Valentine's Day and watch the compliments roll in. With detailed eyeliner and defined brows, everything about this look is a win.

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Major Beauty

Elsa Hosk wears pink eyeshadow and blush and fuchsia lipstick


Make a major beauty statement this Valentine's Day by letting the lips do all the talking. With a lipstick color as gorgeous as this one, you won't have to do much else to turn all the right heads. Nars lipstick in Schiap ($26) is the perfect vivid pink tone if you're on the hunt for one.

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Natural Glam

Natural skin with a hint of liquid liner proves that your makeup doesn't need to be over-the-top for Valentine's Day to make the right statement. Defined brows and lip gloss perfectly complement the eyeliner, bringing the whole look together.

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It's All Roses

Cailee Spaeny wears red graphic winged eyeshadow, radiant skin, and Chanel earrings


Red liner is welcome any time, especially on Valentine's Day. While it might be the classic color of a significant V-day staple (red roses), this modern twist on liner shows how the shade is wearable in the best way.

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Modern Love

Elsa Hosk wears baby pink eyeliner, red lipstick, and red nail polish


Pink eyeliner, red lips, and nails, this look screams Valentine's Day and we can't stop staring. Whether you want to create a natural tight line or get more creative with it, the possibilities are endless with this gorgeous color combo.

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Major Metallic

Jurnee Smollett wears metallic pink eyeshadow, subtle blush, and pale glossy pink lips


Give us all the metallic shadow and give it to us now! Deep pink shadow shimmers in all the right ways on the lids, and the iridescent details are beyond when the light hits for a shimmering masterpiece we've bookmarked as a favorite. Alima Pure's pressed eyeshadow in Siren ($26) can help recreate this shadow look.

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Enchanting Eyes

Woman with glowing skin, subtle smoky eye, and hot pink lipstick

Create definition and make your eyes pop with shadow colors and liner that accentuate their shape. A light, smoky palette gives instant glamour without looking dark or complicated. Also, bold lips are always a great idea for Valentine's Day. We approve of everything that's happening here.

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Valentine Vixen

Model wears pink, red, and black graphic eyeshadow with winged eyeliner and highlighter

This might be the fiercest makeup look we've ever seen, and it's notably also perfect for Valentine's Day. If you want to keep the drama to your makeup and nothing else, we highly recommend recreating this masterpiece for yourself.

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Model wears vivid pale pink eyeshadow and lipstick

Hot pink iridescent shadow gives the lids the perfect amount of color when paired with a pastel pink lip that steals the show. Each tone works together to create a beautiful Valentine's Day makeup look that will most certainly be worth repeating.

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