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While underwear is what some might call a wardrobe staple, it’s not always the most exciting thing to shop for. Up there with trying on jeans, it can be incredibly time-consuming, not to mention overwhelming (there are so many options!). A subscription is a great way to ease the process while also replacing those bottom drawer panties and bras you just can’t bring yourself to part with.
The best underwear subscription boxes let you customize what you need and sometimes even include a few extra add-ons. Whether you’re looking for mostly comfort (to go along with those sweatpants and leggings you’ve been living in) or are interested in something a little more fancy, there’s something for everyone.
Here, we break down the best underwear subscriptions. Just because it might be out of sight doesn’t mean it should be out of mind.
Best Overall : Underclub
The diverse and wide selection of brands and styles means there are options for every kind of customer.
Large number of styles
A detailed questionnaire to curate offerings
A wide range of designers
Price may be too steep for some
You don’t get to select your preferred brand
The motto for Underclub is all about bringing you “designer-to-door underwear.” Meaning, instead of pushing its own brand, the company offers selections from ones you already love like Cosabella, Natori, and DKNY.
Subscribers can choose from two different plans: The Luxe is roughly $35 per month for two pairs or about $21 per month for one and includes styles that retail between approximately $28 to $55 or more. For a little less, there’s the Signature which comes in at around $28 per month for two pairs and about $15 for one and includes styles that retail between about $18 to $25.
As far as styles go, options run the gamut (and come in sizes ranging from XS to 4XL). A detailed questionnaire allows members to curate their box based on color preference (lights, nudes, neons), prints (florals, stripes, none at all), and amount of coverage (from thong to boyshort). There’s also a chance to mention any personal details or gripes that might help in the selection process. Don’t be afraid to take advantage of this particular section: The more vocal you are, the better the curation.
Best Budget : BootayBag
If you don’t care about filling your drawer with fancy lingerie, BootayBag provides everyday options that still manage to be cute and trendy.
Option for add-ons
Not much variety in the monthly selections
Only two underwear styles: non-thong or thong
BootayBag is perfect for the athletic type or those who don’t want to put too much thought into their undergarments—or, as the website states, women “who hate digging through mall sale bins for their undies.” The monthly subscription costs $15 per month for one pair, $18 per month for two pairs, or $28 per month for four. There’s also an option for add-ons, such as joggers, bralettes, lounge wear, and casual dresses, all ranging in price.
The style options are sparse and simple (non-thong or thong) but the prints are plenty. If you're not into surprises, the brand provides a sneak peek into what you can expect in your monthly bag on Instagram which is also where you can vote on preferred future prints and give suggestions.
Best Variety : Savage x Fenty
As if the Rihanna endorsement wasn’t enough, Savage X Fenty items work for the laid-back underwear fan, as well as the maximalist one. Plus, the VIP membership comes with a number of perks.
Variety of styles, fabrics, and sizes
Added perks (XTRA VIP Offers)
You can opt-out each month
Users have complained about some confusion surrounding the membership
The price can be steep
You have to select your own pieces every month
Rihanna’s Savage X Fenty has been endorsed and flaunted by Megan Thee Stallion, Normani, the Hadid sisters, and so many more (including, of course, the bad gal herself). If you, too, want to feel like a part of Rih’s cool club, sign up for the brand’s XTRA VIP Membership program which gives members access to free shipping and returns, discounted styles, exclusive sets, and early access to new drops.
The program can be a little confusing so bear with us: For about $50 per month, you get the aforementioned perks, as well as a credit for the same amount that you can spend on purchases (which must be used in full in order to be redeemed) or saved for the future as credits (which never expire). If you don’t want the credits (or to buy anything that month), you can skip by the 5th of each month and you won’t be charged.
The catch here is that you have to search for and select your preferred bra, underwear, or whatever else you choose. This can be great if you’re picky about your lingerie, or it can be a hassle if you’d prefer to have the selection process handled by someone else. The good thing is there’s plenty of sensual, unique, and stylish pieces to choose from.
Best Eco-Conscious : MeUndies
We love MeUndies because it provides basics that are both sustainable and comfortable.
The sustainable, biodegradable fabric
Options for both men and women
You can choose the exact pair you want, down to style, fit, and design
Print options can skew childish or boring compared to others
No surprise element
Though you’re probably not throwing out underwear with the frequency that you do, say, a used (and recyclable) bottle of face wash, as with a lot of purchases, an eco-friendly approach can only benefit our environment.
MeUndies managed to create underwear for both men and women that are not only incredibly soft but biodegradable, as well. It’s thanks to a fabric called MicroModal, which, as the website outlines, is created by turning beechwood into a pulp, then extracting the fibers that are spun into yarn. It's pretty high-tech for underwear and impressive, too.
For about $16-$18 a month you can select your own style, fit, and design (some prints include panda bears, a space theme, and pot leaves…who said basics have to be boring?), and you can switch things up every month while, over time, building a collection you enjoy.
Best for a Confidence Boost : Burgundy Fox
We picked Burgundy Fox for its delightful mix of romantic and sensual lingerie that you probably don’t buy for yourself enough.
Feminine and romantic pieces
Self-care gift add-ons
Different box options
Lace and ruffles aren’t for everyone
Price is steep compared to others
Basic underwear is great and necessary, but it’s also nice to treat yourself every now and then. That’s where Burgundy Fox comes in with its selection of romantic, sensual lingerie with lots of lace, silk, and see-through fabrics. The brand's pieces are the ones you wear for your honey or when you're opting for a more luxe look.
The subscription options include a three-month option for around $229 (or about $76 per month) that comes with a curated set and “surprise self-care gift” (e.g. lotions, candles, and organic lubes), an underwear box for around $64 which comes with five pairs of underwear every three months, or a seasonal lingerie box for approximately $99, which arrives the first week of every quarter and also comes with a curated set and surprise self-care gift. Items include underwear along with loungewear, nightgowns, and robes.
Given the number of new underwear brands and subscriptions, it can be hard to know which one is worth investing in. We focused on companies that provided a variety of options—from laid-back and casual to dressed up and romantic—with affordable prices and also offer up something special. Savage X Fenty is for someone looking to spice up their underwear drawer (or their bedroom) while BootayBag is great for simple basics. Most include a wide range of underwear styles, prints, and colors, while others go the extra mile and provide customers with special gifts, perks, or add-ons, like matching bras, exclusive sets, and candles.
Burgundy Fox was recognized for its impressive high-quality lingerie, customization options, and aesthetic; MyUndies was highlighted for its commitment to being eco-friendly without sacrificing comfort; and BootayBag stood out for its trendy styles. Underclub earned our best overall title for its simplistic but wide range offerings. We also love the high praise and ratings it received.
Frequently Asked Questions
What Are Underwear Subscription Boxes?
Underwear subscriptions are monthly or seasonal subscriptions with companies that deliver their own branded underwear or that aggregate other brands. Some subscriptions just offer panties while others will include a panty and bra set. Many companies encourage customers to share information about their style preferences to help curate the selection, and some will allow them to choose for themselves.
How Much Do Underwear Subscriptions Cost?
Subscription costs vary depending on the brand as well as the items, but on average they cost around $10 to $75 per month.
Underwear subscriptions were selected using a variety of factors, including the selection of underwear, customization options, quality of the fabrics, size inclusivity, and any sustainability initiatives. Price, ease of ordering, and user reviews were also taken into consideration.