I first fell in love with Tarte as a brand when they released their cheek stain—the brush-free straight-to-skin cheek color. The simple, easy-to-apply formula delivered a gorgeous, natural flush on my skin, and I was hooked. From there, my obsession with Tarte continued to grow. I began to stockpile every new product that lined the shelves, and still do so to this day.
Byrdie Researched & Approved
A line of moderately-priced high-performance naturals, Tarte products are special because they're made with quality ingredients; and the brand knows what it's doing after being a cult-favorite for over two decades. We love Tarte Shape Tape Concealer, an award-winning cover up that acts as a second-skin for flawless coverage. Another favorite pick is the TikTok-approved Maracuja Juicy Lip Plump, replete with hyaluronic acid to give your pout natural volume.
What makes Tarte products special is that each features a natural ingredient like Amazonian clay or goji berry extract. All products are also cruelty-free. The formulas are high-quality, easy to use and versatile—working for a daily makeup routine and the occasional night glam. So, what do you say when you're presented with a list of Tarte-favorites? One of each, please. Our research includes insights from product testers, makeup artists, and fans, and includes selects from the latest launches.
Keep scrolling to discover the best Tarte products for your makeup stash.
Tarte Shape Tape Concealer
Blemishes, imperfections, and the appearance of pores are masked with the help of this full-coverage formula. While shea butter helps to retain skin’s bounce, mango seed butter moisturizes and nourishes the skin. Because it’s also brightening, it can multitask as a highlighter—simply apply to the top of your cheekbones, down the bridge of your nose, and your cupid’s bow.
Price at time of publish: $31
Type: Concealer | Active Ingredients: Shea butter, mango seed butter
What Our Testers Say
“The biggest takeaway from wearing shape tape is how my skin looked lifted immediately after applying, and the fact I was able to use it to highlight my features too, was a big win in my opinion.” — Ashley Rebecca, Product Tester
Tarte Maracuja Juicy Lip Plump
We love how this lip plumper uses natural ingredients to build instant volume. Vitamin E delivers serious hydrating effects while hyaluronic acid pulls moisture like a sponge, leaving lips noticeably fuller. It comes in eight shades and can be layered for a variety of effects. We especially love the non-retractable click for the perfect swipe every time.
Price at time of publish: $21
Type: Lip plumper | Active Ingredients: Hyaluronic acid, vitamin E
Tarte Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20
Sheer coverage and skincare benefits? A match made in heaven. Infused with Amazonian clay and vitamins A, C, and E, this tinted BB cream does everything from helping mask imperfections, brightening your complexion, and providing sun protection. Plus, no need for a brush, as this formula applies beautifully with your fingers.
Price at time of publish: $36
Type: Tinted moisturizer | Active Ingredients: Amazonian clay, antioxidant blend
Tarte Lights, Camera, Lashes 4-in-1 Mascara
The definition of a cult classic, this best-selling mascara is iconic in the beauty industry. Made with lengthening rice bran wax and antioxidant vitamin C, the formula is also nourishing and softening—meaning it’s gentle on your lashes. Users love that you can layer the formula—for a natural look, go for one coat, and for a more dramatic effect, add a few more coats.
Price at time of publish: $24
Type: Mascara | Active Ingredients: Rice bran wax, vitamin C
Tarte Amazonian Clay 12-Hour Blush
Another popular Amazonian clay product, this satiny powder is available in a slew of gorgeous, light-reflecting shades. The line discontinued the OG cheek tint, (R.I.P.) but this powder gives a surprisingly creamy-effect. Packed with mineral pigments, this radiant blush deposits just the right amount of color, without leaving you looking “clownish”. Reviewers agree: there’s a shade for just about every skin tone, so there’s likely a perfect match out there for you.
Price at time of publish: $29
Type: Blush | Active Ingredients: Amazonian clay
What Our Testers Say
"I wore it throughout the day as I worked and ran errands to see if it would hold up. I even fell into an unplanned nap at one point, sure that the blush would rub off on my pillow. But after all of that, the color was still there, just glowing away. In fact, I was impressed to see that the color held on strong even beyond 12 hours." — Donecia Pea, Product Tester
Tarte Amazonian Clay Matte Waterproof Bronzer
Looking for a bit of warmth? You’ll find it in this mineral-based bronzer—a powder that sculpts your look with just a few swipes. With a matte finish, this glow-getter blends seamlessly into the skin for a flawless radiance all year round. One reviewer notes that after trying multiple other bronzers, this particular one was the only product that didn’t aggravate her skin—making it ideal for sensitive complexions.
Price at time of publish: $30
Type: Bronzer | Active Ingredients: Amazonian clay
Tarte Double Take Eyeliner
This two-in-one eyeliner makes it easy to conquer almost any look. Whether you’re going for a daytime cat eye or a smoky lid for date night, the dual-ended liner can help you multitask wherever you go. On one end is the waterproof liquid and on the other, you’ll find the gel liner—both formulas are long-wearing and pigmented, the only difference is your preference for that moment.
Price at time of publish: $25
Type: Eyeliner | Active Ingredients: Castor oil
Tarte Shape Tape Glow Wand
This product launched after the classic Shape Tape—and both formulas are vegan and cruelty-free, formulated with plant extracts, mango, shea butters and licorice root extract and without parabens, mineral oil, phthalates and sodium laurel sulfate. What makes this iteration different is the a removable sponge on the other end of the doe-foot applicator. The formula is also more illuminating, but in a subtle way, as it's made with micro-fine pearl pigments so it doesn't look glittery. The result is an enhanced glow that's a little more sheer than the classic Shape Tape.
Price at time of publish: $29
Type: Concealer/highlighter | Active Ingredients: Licorice root extract, shea butter
Tarte SEA Hydroflex™ Serum Foundation
This hybrid serum foundation is clean and vegan, and hydrates skin while helping to promote a health skin barrier with nourishing ingredients. The moisture concentration of this lightweight formula helps the foundation flex with your skin as it covers imperfections. We love that it's safe for all skin types, including those with dry and acne-prone skin.
Price at time of publish: $39
Type: Serum foundation | Active Ingredients: Niacinamide, hyaluronic acid
Tarte Maracuja Juicy Lip Balm
You've seen this tinted lip balm all over TikTok, because it gives a super cute, subtle but glossy pout. It comes in eight natural and buildable shades and is filled with hydrating ingredients like vitamin E to prevent lips from drying out. We love that it's a lip treatment, gloss, and balm in one.
Price at time of publish: $21
Type: Tinted lip balm | Active ingredients: Vitamin E, grape seed oil
What to Look For in a Tarte Product
Part of what makes Tarte Tarte is the natural ingredient usage across products. Tarte products are formulated with a blend of naturally derived and other ingredients designed to perform. The natural ingredients include Amazonian clay, maracuja, and prickly pear. The products also offer vegan-friendly options and are always formulated without parabens, mineral oil, phthalates, triclosan, sodium laurly sulfate, and gluten.
Each Tarte product is designed with day-to-night glam options in mind. With buildable formulas and coverage, Tarte products give you the luxury of traveling with one palette that covers your desire for a no-makeup-makeup-look and for the black-tie luxe glam.
Tarte's makeup will help you achieve your glam goals, but not at the expense of your skin. Take their foundations, for example, which are formulated to give your skin the "blur" effect but also hydrate, reduce inflammation, brighten, firm and help protect against free-radicals. Tarte also produces a skincare line, which is specifically formulated to wear and pair with their makeup, should you want to stick to one brand from the start of your skincare routine to the end of your makeup application.
What does Amazonian clay do?
Amazonian clay provides a better, longer, and truer wear. Most prominent in Tarte’s Amazonian clay 16-hour full coverage foundation, the lightweight coverage is formulated to wear from morning tonight and sits on the skin comfortably while doing so. Tartelette testers say it helps improve the look of skin’s texture and helps cover imperfections.
What is best way to apply Tarte Shape Tape?
Shape Tape is a brand staple, and makeup artists have found the golden rule with this product is simple: less is more. Gently tap small amounts of product on desired area and bounce a damp beauty sponge or brush quickly after the product hits the skin. Blend until settled and carry on with your routine as follows.
How do you blend eye shadow flawlessly?
So you’ve purchased a Tarte palette, like the 20-piece eyeshadow kit. What is the best way to apply evenly? With a powder formula, a brush will likely be your best bet, as they are specifically designed to blend. Unlike most things in life, more is more when blending with a brush, and you’ll want to keep doing so until you achieve your smooth and diffused “perfect blend”—which can only be defined by person preference. MUA Ashley Rebecca recommends circular motions, and building the coverage as you go.