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I first fell in love with Tarte as a brand when they released their cheek stain. The simple, easy-to-apply formula delivered a gorgeous, natural flush on my skin, and I was hooked. I mean it when I say, it was literally the blush of my dreams. Moving forward, my obsession with Tarte continued to grow. I began to stockpile every new product that lined the shelves, and still do so to this day.
What makes Tarte products unique is that each features a natural ingredient like Amazonian clay or goji berry extract. All products are also cruelty-free. The formulas are high-quality, and I find them both easy to use and effective in both my daily makeup routine and my occasional night glam. So, what do you say when you're presented with a list of Tarte-favorites? One of each, please.
Keep scrolling to discover our picks of the best Tarte products available for purchase.
Tarte Shape Tape Concealer
Blemishes, imperfections, and the appearance of pores are masked with the help of this full-coverage formula. While shea butter helps to retain skin’s bounce, mango seed butter moisturizes and nourishes the skin. Because it’s also brightening, it can multitask as a highlighter—simply apply to the top of your cheekbones, down the bridge of your nose, and your cupid’s bow.
What Our Testers Say
“The biggest takeaway from wearing shape tape is how my skin looked lifted immediately after applying, and the fact I was able to use it to highlight my features too, was a big win in my opinion.” — Ashley Rebecca, Product Tester
Tarte Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20
Sheer coverage and skincare benefits? A match made in heaven. Infused with Amazonian clay and vitamins A, C, and E, this tinted BB cream does everything from helping mask imperfections, brightening your complexion, and providing sun protection. Plus, no need for a brush, as this formula applies beautifully with your fingers.
Tarte Lights, Camera, Lashes 4-in-1 Mascara
The definition of a cult classic, this best-selling mascara is iconic in the beauty industry. Made with lengthening rice bran wax and antioxidant vitamin C, the formula is also nourishing and softening—meaning it’s gentle on your lashes. Users love that you can layer the formula—for a natural look, go for one coat, and for a more dramatic effect, add a few more coats.
Tarte Amazonian Clay 12-Hour Blush
Another popular Amazonian clay product, this satiny powder is available in a slew of gorgeous, light-reflecting shades. Packed with mineral pigments, this radiant blush deposits just the right amount of color, without leaving you looking “clownish”. Reviewers agree: there’s a shade for just about every skin tone, so there’s likely a perfect match out there for you.
What Our Testers Say
"I wore it throughout the day as I worked and ran errands to see if it would hold up. I even fell into an unplanned nap at one point, sure that the blush would rub off on my pillow. But after all of that, the color was still there, just glowing away. In fact, I was impressed to see that the color held on strong even beyond 12 hours." — Donecia Pea, Product Tester
Tarte SEA Water Foundation Broad Spectrum SPF 15
Featuring its Rainforest of the Sea complex—a blend of algae and marine extract—this water-based foundation is not only lightweight and airy but effective at reducing the appearance of fine lines and wrinkles. But don’t let the weightless texture fool you, it’s a pro at hydrating the skin and keeping it supple all day long.
Tarte Amazonian Clay Matte Waterproof Bronzer
Looking for a bit of warmth? You’ll find it in this mineral-based bronzer—a powder that sculpts your look with just a few swipes. With a matte finish, this glow-getter blends seamlessly into the skin for a flawless radiance all year round. One reviewer notes that after trying multiple other bronzers, this particular one was the only product that didn’t aggravate her skin—making it ideal for sensitive complexions.
Tarte Amazonian Clay Full Coverage Foundation SPF 15
Among the many benefits we expect from a foundation—long-wearing, great coverage, shade matching—the most important is comfortability. Does it feel good while you’re wearing it? Does it feel like anything at all? Enter: A full-coverage foundation that feels like a second skin. While it expertly masks imperfections and the appearance of pores, it also evens out your skin for a natural, comfortable glow.
Tarte Pro Glow Highlight & Contour Palette
With a mix of six highlight and contour shades—in both powder and cream textures—this all-in-one kit is all you need to create a perfectly chiseled, yet natural, base. While the shades are super-pigmented, they are buildable and have a subtle strobing effect. Like many of the other Tarte products, this set also features Amazonian clay which delivers rich nutrients right into your skin.
Tarte Tarteist Double Take Eyeliner
This two-in-one eyeliner makes it easy to conquer almost any look. Whether you’re going for a daytime cat eye or a smoky lid for date night, the dual-ended liner can help you multitask wherever you go. On one end is the waterproof liquid and on the other, you’ll find the gel liner—both formulas are long-wearing and pigmented, the only difference is your preference for that moment.
Tarte Tarteist Creamy Matte Lip Paint
While this liquid lipstick starts off creamy, it dries to a gorgeous, matte finish that can last all day—little to no touchup necessary. Take your pick from a selection of nudes and wines, perfect for fall and beyond. Reviewers love the lightweight formula and how supple and soft it leaves their pout looking and feeling.
What to Look For in a Tarte Product
Part of what makes Tarte Tarte is the natural ingredient usage across products. Tarte products are formulated with a blend of naturally derived and other ingredients designed to perform. The natural ingredients include Amazonian clay, maracuja, and prickly pear. The products also offer vegan-friendly options and are always formulated without parabens, mineral oil, phthalates, triclosan, sodium laurly sulfate, and gluten.
Each Tarte product is designed with day-to-night glam options in mind. With buildable formulas and coverage, Tarte products give you the luxury of traveling with one palette that covers your desire for a no-makeup-makeup-look and for the black-tie luxe glam.
Tarte's makeup will help you achieve your glam goals, but not at the expense of your skin. Take their foundations, for example, which are formulated to give your skin the "blur" effect but also hydrate, reduce inflammation, brighten, firm and help protect against free-radicals. Tarte also produces a skincare line, which is specifically formulated to wear and pair with their makeup, should you want to stick to one brand from the start of your skincare routine to the end of your makeup application.
What does Amazonian clay do?
Amazonian clay provides a better, longer, and truer wear. Most prominent in Tarte’s Amazonian clay 16-hour full coverage foundation, the lightweight coverage is formulated to wear from morning tonight and sits on the skin comfortably while doing so. Tartelette testers say it helps improve the look of skin’s texture and helps cover imperfections.
What is best way to apply Tarte Shape Tape?
Shape Tape is a brand staple, and makeup artists have found the golden rule with this product is simple: less is more. Gently tap small amounts of product on desired area and bounce a damp beauty sponge or brush quickly after the product hits the skin. Blend until settled and carry on with your routine as follows.
How do you blend eye shadow flawlessly?
So you’ve purchased a Tarte palette, like the 20-piece eyeshadow kit. What is the best way to apply evenly? With a powder formula, a brush will likely be your best bet, as they are specifically designed to blend. Unlike most things in life, more is more when blending with a brush, and you’ll want to keep doing so until you achieve your smooth and diffused “perfect blend”—which can only be defined by person preference. MUA Ashley Rebecca recommends circular motions, and building the coverage as you go.