The 6 Most Overlooked Beauty Brands at Target

If we could write a love letter to Target, it would go something like this: Dear Target, thank you for existing. Thoughts on us moving in? Our devotion to the retailer knows no bounds, mostly for the fact that we could easily get lost inside one for hours (and definitely have). Target’s beauty section has especially impressed us of late, and we’ve noticed a lot more indie beauty brands showing up in its hallowed shelves. Sure, we know we can stock up on our classic favorites, like Sonia Kashuk, Pixi by Petra, and E.l.f. cosmetics, but these days, there’s a whole other world of lesser-known beauty brands just waiting to be explored. From hair saviors to natural superstars, these brands will steal your heart—and be kind to your wallet. We’ve rounded up six under-the-radar Target makeup brands, hair saviors, and more ahead.

There you have it—six underrated beauty brands at Target you should definitely try out. Stock up on your next run.

This story was published at an earlier date and has since been updated.