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Byrdie / Chloe Jeong
Silver hair is having a major moment, with icy gray hues being the coolest (pun intended) hair color out there. We’re all for rocking these statement-making shades. Just keep in mind that this type of color commitment is going to call for a bit more upkeep, specifically when it comes to your shampooing protocol.
“The difference between having hair that’s colored gray versus any other color is that your natural base shade has to be lifted first before the gray color can be deposited on top,” says Kristen Fleming, color director of Chicago’s 3rd Coast Salon. “This means the color will fade quicker than others, so ideally, the less you shampoo the better for silver hair.” (Water is any color’s No. 1 worst enemy.)
Byrdie Researched & Approved
Our top pick in shampoos for gray hair is Pureology's Hydrate Shampoo, which has ingredients to strengthen and hydrate the hair and an anti-fade complex. We also love the more affordable L'Oreal Professionnel Vitamino Color Resveratrol Shampoo because it works on all hair types and works to protect color for up to two months.
When you do suds up, reach for a blue- or violet-based toning shampoo a few times per week; these pigments work by neutralizing unwanted warmth and brassiness so that your silver shade stays crisp and cool, explains Fleming.
To find the best shampoos for gray hair on the market, we conducted hours of research—evaluating each option on their active ingredients and benefits. After consulting experts and considering dozens of formulas, we landed on these top-rated picks.
Ahead, find the best shampoos for gray hair.
Best Overall
Pureology Hydrate Shampoo
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Courtesy of Sephora
Good for all hair textures
Great scent
Concentrated formula
Reviewers note it has a strong smell
Sulfate-free with an anti-fade complex, this is an all-around great choice for color-treated hair. It has jojoba, green tea, and sage to support the health of the hair and scalp, and it’s also deeply moisturizing, which is a major boon for those with gray hair, according to Fleming.
“To achieve true gray and silver, the hair has to be prelightened to the palest color it can be, which compromises its integrity,” she explains. In other words, going gray takes a toll on your hair. Picking shampoos that are extra-hydrating (and always, always, using a conditioner) is super important.
Price at time of publish: $35
Size: 9 fluid ounces | Scent: Minty, herbaceous | Sulfate-Free: Yes | Cruelty-Free: Yes | Byrdie Clean: No
Best Budget
L'Oréal Professionnel Resveratrol Vitamino Color Radiance Shampoo
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Amazon
Can be used daily
Good value
May weigh down finer hair
Bradford says this is a great daily shampoo for anyone with thick and/or dry hair. And if you at any point decide that you do want to color your grays, you can still keep using this product. The color-protective formula helps lock in color for up to eight weeks.
Price at time of publish: $19
Size: 16.9 fluid ounces | Sulfate-Free: No | Cruelty-Free: No | Byrdie Clean: No
Best Drugstore
Clairol Professional Shimmer Lights Shampoo
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Clairol
Affordable
Adds shine
Can't be used daily
This shampoo is able to enhance your color and tone down brassiness, and the best part is—you can find it at your local drugstore. We love that it works on naturally gray hair as well as dyed, and it also revitalizes blonde and gray highlights for a shiny, healthy-looking mane.
Price at time of publish: $16
Size: 16 fluid ounces | Sulfate-Free: No | Cruelty-Free: No | Byrdie Clean: No
Best Brightening
Philip Kingsley Pure Blonde/Silver Brightening Daily Shampoo
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Courtesy of Amazon
Add shine
Violet tint is subtle
Contains sulfates
The key to rocking the gray hair trend is not only making sure your silver shade is cool, but also that it’s extra shiny. Dull gray hair just isn’t cute. That’s where this sudser comes up huge. It does have a subtle violet tint to it, though it isn’t quite pigmented as some of the other options on this list. Instead, it’s infused with optical brightening ingredients that translate to an “I just left the salon” shine and long-lasting glossiness.
Price at time of publish: $71
Size: 8.45 fluid ounces | Scent: Lavender | Sulfate-Free: No | Cruelty-Free: Yes | Byrdie Clean: No
Best Color-Protecting
SACHAJUAN Silver Shampoo
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Courtesy of Amazon
UV protection
Adds shine
Volumizes
Contains sulfates
Yes, this too has violet pigments, but it goes above and beyond the gray-enhancing call of duty. Credit the addition of UV protectants that help guard against sun-induced fading (yes, the sun takes a toll on your hair just like it does on your skin) while also hydrating and increasing shine. Also nice: It’s a great option for all hair types and textures.
Price at time of publish: $31
Size: 8.4 fluid ounces | Sulfate-Free: No | Cruelty-Free: Yes | Byrdie Clean: No
Best Luxury
ORIBE Silverati Shampoo
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Courtesy of Dermstore
Great scent
Protects against environmental stressors
Strengthening
Bottle can be hard to squeeze
Go ahead and treat yourself to this splurge-worthy sudser, one of Fleming’s favorites. (After all, if you’re only using it a few times per week, one bottle is going to last quite a long time.) Regardless, it’s worth the price, thanks to the carefully crafted formula that touts a litany of carefully chosen ingredients. Along with a combo of blue and silver pigments to keep silver shades vibrant, there are also gentle cleansers, strengthening keratin, and a complex of protective antioxidants to further help safeguard your color. Not to mention that in true ORIBE fashion, it smells incredible, too.
Price at time of publish: $40
Size: 8.5 fluid ounces | Scent: Cote d’Azur | Sulfate-Free: Yes | Cruelty-Free: Yes | Byrdie Clean: No
Best for All Shades
Aveda Blue Malva Shampoo
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Works on all hair colors
Post-consumer used plastic bottle
Scent can be polarizing
Another one of Fleming's recommendations, here’s one shampoo to use even if you ultimately decide gray hair isn’t the look for you. Its bluish-purple tint is made to keep gray hair bright and fresh while also neutralizing brassiness in all shades, from blonde to brunette to red. Bonus points for the packaging: The bottle is made of 80% post-consumer used plastic.
Price at time of publish: $54
Size: 33.8 fluid ounces | Scent: Eucalyptus | Sulfate-Free: Yes | Cruelty-Free: Yes | Byrdie Clean: No
Best for Daily Use
UNITE Hair Blonda Daily Shampoo
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Courtesy of Amazon
Can be used daily
Adds shine
No toning benefits
Cutting back on how often you shampoo is super important. If you’re only doing so a few times per week, go ahead and use a pigmented shampoo each time. But if you fall into the daily hair-washing camp, it’s best to reach for tinted formulas only two to three times weekly. Overdoing it can end up leaving a purplish cast to your gray, obviously not the intended effect.
In between, lather up with this noncolored pick. The gentle, shine-enhancing cleanser will keep your bright shade fresh and is the ideal daily option. Fleming is a fan of both this product and its toning counterpart.
Price at time of publish: $31
Size: 10 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes | Byrdie Clean: No
Best Professional
Hair.com by L’Oréal Serie Expert Metal Detox Shampoo
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Hair.com
Chelating benefits maintain color
Thick, creamy texture
Shouldn’t be used daily
Aaron Bradford, a colorist at Cédric Salon in New York, says this is one of his top picks. It’s actually a chelating formula that’s “amazing if you live in areas with hard water or spend a lot of time in salt or chlorinated water,” he says. “It will help neutralize any of those chemicals or trace minerals that leave gray—and blonde—hair looking dull and even green over time." FYI: It does have a thicker, creamy texture that can take a bit of getting used to.
Price at time of publish: $34
Size: 10.1 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: No | Byrdie Clean: No
Best for Highlighted Hair
René Furterer Okara Silver Toning Shampoo
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Dermstore
Great for various shades of gray hair
Adds shine
Can’t be used daily
“This is perfect for those who highlight their hair to blend the gray and want a cooler result,” says Bradford. He adds that it’s also a nice option if you simply want to add some shine to dull gray hair, though is quick to point out that this isn’t a shampoo that should be used daily. Instead, he suggests using it just once or twice per week.
Price at time of publish: $32
Size: 6.7 fluid ounces | Sulfate-Free: No | Cruelty-Free: No | Byrdie Clean: No
Best for Fine Hair
SACHAJUAN Moisturizing Shampoo
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Amazon
Lightweight
Can be used daily
Adds shine
Contains sulfates
If you have gray hair that’s also on the fine side, Bradford recommends this pick. It adds shine and moisturizes surprisingly well—both of which gray hair tends to need—without weighing down the roots, he says. This also makes it a great everyday shampoo in general, especially as it doesn’t have any tint or pigment. Plus, a little bit goes a long way, and it lathers beautifully.
Price at time of publish: $32
Size: 8.4 fluid ounces | Sulfate-Free: No | Cruelty-Free: Yes | Byrdie Clean: No
Best Repairing
Olaplex No.4P Blonde Enhancer Toning Shampoo
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Kohl's
Strenghtening
Concentrated formula
Works on all hair types
Works best while using other Olaplex products
At this point, you've probably used the Olaplex line (or at least tried one product), but if you have gray hair, this might be the product you're missing. Made with the brand's signature bond building technology, this shampoo is able to repair damaged or weak hair while brightening grays and neutralizing brassy tones. An added bonus— its formulated without sulfates or parabens.
Price at time of publish: $30
Size: 8.5 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes | Byrdie Clean: No
Best Natural Formula
Klorane Anti-Yellowing Shampoo with Centaury for White And Silver Hair
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Plant-based ingredients
Softens hair
Great scent
May be too harsh for sensitive scalps
If you're looking for a shampoo that utilizes natural ingredients instead of synthetic dyes, this shampoo from Klorane is the right choice for you. It contains centaurea extract, which the brand claims can brighten hair and prevent gray hair from yellowing. Reviewers loved that their hair was shiny and soft after using and that their scalp felt squeaky clean.
Price at time of publish: $15
Size: 6.7 fluid ounces | Sulfate-Free: No | Cruelty-Free: No | Byrdie Clean: Yes
Final Verdict
Using a good shampoo dedicated to gray hair can go a long way toward helping maintain your hair. The Pureology Hydrate Shampoo is our top choice because of its hydrating and hair-softening formula that makes your color more long-lasting. For a more budget-friendly option, we recommend the L'Oreal Professionnel Vitamino Color Resveratrol Shampoo because it leaves color-treated hair smooth and silky while prolonging the life of your color.
Meet the Expert
- Kristen Fleming is a sought-after hair colorist in Chicago, the color director of 3rd Coast Salon, and a blonde specialist. With over 16 years of experience, she’s been educated by some of the best in New York, Los Angeles, and Chicago.
- Aaron Bradford is a certified L'Oréal color artist at Cédric Salon in New York, specializing in creating beautiful blonde and brunette shades.
What to Look For in a Shampoo for Gray Hair
A Purple or Blue Tint
Warm tones in your natural hair color, contact with chlorine, excess sun exposure, or even overwashing can cause your hair to oxidize and take on a brassy hue. Make sure to look for either a purple or blue shampoo to help counteract yellow or orange tones.
Hydrating Ingredients
Whether your gray is entirely natural or dyed, a mix of hydrating, nourishing ingredients will help your hue look its best—especially if your hair falls into the latter category and requires some heavy lifting. Ingredients like argan oil, coconut oil, shea butter, honey, and glycerin can help restore moisture and impart a soft, shiny appearance. Always follow your shampoo sudsing with a conditioner.
Why Trust Byrdie
Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. Since she doesn’t have gray hair, she relied on expert input and lots of product reviews when writing this article.
According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find any shampoos for gray hair from a Black-owned and/or Black-founded business. If you know of one we should consider, please email us at contact@byrdie.com and we will evaluate the product ASAP.