The Best Brightening and Repairing Shampoos for Bleached Hair

Is there a better descriptor for the luminous shade of white blonde hair most dedicated bleach lovers aspire to than “Icelandic blonde”? Fool everyone into thinking your Nordic ancestry is emerging with this editor-beloved botanical shampoo that tones down brassy yellow while playing up your blonde and silver strands.

Most bleached hair benefits from oil treatments, and this shampoo is chock-full of grapeseed oil, plum extract, and time-released botanicals, while AHAs, antioxidants, and titanium dioxide work together to give your whitest strands shimmer and shine. While it’s a little pricey, you only need to use it one a week so it will last a while.

Getting your hair colored is no cheap feat. When it comes time to maintain your color the last thing you want to do is spend a lot of money on a product. Thankfully, this budget buy gets the job done at a fraction of the cost of other high-priced shampoos.

This gentle treatment shampoo has color-protecting dark purple pigment (it’s about the same color as the packaging itself) to neutralize and prevent brassiness, glycerin to hydrate, and violet rice to revitalize damaged hair between cuts.

It’s free of sulfates and endocrine disruptors, too. Reviewers love the scent, and the clean-feeling finish after rinsing. Byrdie Editorial Director Faith tried this wallet-friendly shampoo to revive her platinum strands—check out her full product review, here!

Every blonde worth the investment has a Christophe Robin product somewhere in their bathroom, whether it’s their cult-favorite deep conditioning mask or this everyday moisturizing shampoo. Designed specifically for fine, colored hair, it has a low pH of 4.2, which allows for every-day washing, so if you work out a lot or have extremely oily strands, this is a great product to try.

The wheat germ in the name acts as a keratin-esque protein enhancer to protect and strengthen your hair (which some help from vitamin A, E, and F) and it won’t wash out dye if you’ve colored over your bleach. Most importantly, it’s free of parabens, silicones, and colorants, so the only thing going on your hair is a rich moisturizing complex.

Platinum hair is beautiful, but it comes at a cost. Bleaching the hair can lead to dry, brittle strands that are practically begging for some TLC, especially if they were damaged to begin with from daily heat styling or brushing. Luckily, there are ways to enjoy icy blonde, bleached hair while keeping damage at a minimum.

A strengthening and reparative shampoo, like this Olaplex formula, is a godsend for damaged hair. It works at the molecular level by re-linking broken bonds for smooth and strong strands. A dime-sized amount of the highly-moisturizing shampoo can reduce breakage, frizz, and flyaways, and pave the way towards the shiny, healthy hair you deserve. 

After investing time, energy, and money into achieving platinum hair, the last thing you want is for unwanted brassiness to ruin your look. To keep yellow and brassy tones at bay—and neutralize any already present—look to a purple shampoo for help.

This formula contains purple pigments and silk proteins to keep your platinum hair looking and feeling its best. It’s the perfect choice for color-treated hair or naturally blonde hair of all textures—fine, medium, and thick—looking to address brassiness and color fading while cleansing. As a bonus, this shampoo is free of sulfates and parabens. 

If you're looking to condition rather than brighten while still protecting your color, go the way of this ultra-nourishing shampoo. The formula makes use of plant-based ingredients like moisturizing moringa seed oil, sunflower seed extract (which naturally protects color from UV damage and combats brassiness), and quinoa protein to strengthen and repair over-processed strands.

If your hair is so overprocessed, broken, and crunchy you think it's beyond repair, here's your savior: Shu Uemura's line of Extreme Restoration products use lotus flower-derived lipids and ceramides to bind the hair cuticle, healing it from the inside out. Plus, the product smells like orange and jasmine. Divine. 

Rahua is known for their all-natural plant-based formulas, which are gentle on hair and gentle on the environment thanks to their commitment to ethically-sourced, low-impact farming and trade within the Amazon rainforest. A lilac clay found there provides a natural way to counteract brassy tones, but their color-protection complex is safe for all shades of color and highlights.

Rahua’s signature ingredients are their namesake rahua and morete oils which nourish hair and repair damage to the hair and scalp, and it’s scented with gardenia for a truly luxurious shampoo experience.

Reviewers love that it lets them reduce the frequency of their shampoo days, letting them preserve and stretch color even longer without drying out. Since it’s a natural formula, it won’t lather up much, so make sure to use your fingers to produce enough friction to cleanse your scalp and strands.