We firmly believe in the power of customer reviews. If hundreds of real people give a new product their seal of approval, that's the best indication that we will also end up giving it ours. Similarly, we pay close attention to best-selling products, because when something sells out time and again, we take that as a silent, albeit powerful, review. Clearly, the product works and it works well.
That's why we've been delving deep into Sephora's review section, looking for the current best-selling products—namely serums, which are often one of the most expensive pieces of a beauty routine. And what better time to do this than on the cusp of winter, when our skin needs a little extra help and hydration to stay looking vibrant and healthy? Keep scrolling to see the 15 best-selling serums at Sephora right now.
Even though this is technically an essence, it's worth including since it's so beloved by celebs, beauty editors, influencers, and more. It's composed of over 90% Pitera, which is SK-II's bio-ingredient that fights wrinkles, dullness, and loss of firmness and elasticity. It's a signature product from the brand and one that has been unchanged for more than 35 years. Take it from the customers. One Sephora reviewer writes, "I lived in Japan for three years, and that's where I learned about the reputation of this brand. It's probably the top rated brand in Japan, so I decided to try it after I left. I have been using it for a couple of months now and I noticed that my pores (which used to be super large) are noticeably shrinking. I have never had good skin until I started using this essence."
If dullness and uneven texture are your two main skin concerns, you'll like this pick from Kiehl's. It uses activated vitamin C, white birch, and peony extracts to penetrate deep in the skin, clarifying and evening the tone with continued use. "Love this product! I had sun spots on my cheeks and now they are gone! Been using the product for only 1 month. This is my regular go to beauty love," writes one reviewer.
Here's another cult-classic product. La Mer's The Concentrate is described by the brand as a "sumptuous elixir" that soothes irritation and redness and strengthens the skin's protective barrier with La Mer's Miracle Broth, which is a powerful bio-ingredient derived from fermented sea kelp. Sure, it's incredibly expensive, but the reviews don't lie. "I know it is very expensive but the results are fabulous," says one Sephora customer. "It literally does everything!! Pores are refined, skin is so soft, fine lines are plumped, and the hydration is perfection. I originally purchase this in a half ounce size to make sure that I liked it due to the hefty price tag. Now I would buy the little gem in bulk if I could. Don't let the price scare you If you are able to take the plunge dive in you won't regret it!"
Advanced Night Repair Serum should be used exclusively (you guessed it) at night. That's because it has powerful anti-aging ingredients like kola seed extract, caffeine, and yeast extract that work while you sleep to improve the appearance and texture of skin. "This product is amazing," one Sephora customer writes. "The price at first was questionable but I have gotten a solid 7 months of use from one bottle. I am now on my second and couldn't picture my nightly routine with out this. During these cold and dry winter months especially. I add 3 drops of this to my nightly facial lotion and it leaves my skin smooth and glowy. Must have in my nightly regime!"
Do you sense a theme? The majority of the Sephora's best-selling serums are focused on providing anti-aging results. This makes sense considering that as a whole, the beauty industry seems to have become more focused on preventative skincare products. (I digress.) What makes this serum special is the skin-firming and smoothing results it offers. Take it from one satisfied customer in particular: "I got a 7 day sample from another retailer. It was so amazing, that I had to by the giant (3.38 oz) size here on Sephora. I'm 40, and it's starting to show. This serum, in the first week, gave my skin an amazing soft glow, and made my neck feel less fragile, and more firm. I don't know what kind of wonderful witchcraft is in the bottle, but I hope they NEVER stop making this wonderful brew."
This Shiseido serum was developed in partnership with Harvard scientists to strengthen, hydrate, and defend the skin against environmental pollutants with a number of traditional botanicals like reishi mushroom, iris root extract, gingko, and shiso. It also claims to increase the efficacy of any moisturizer you layer over the top. Apparently, it works, at least according to this review: "I have such dry skin, I layer several serums, moisturizer and a top-it-off-oil. This is one of my essential layers! I helps me build my hydration for the day so I am not parched by lunch. My skin is not flaky dry, just too tight and dull. This product helps my skin look and feel better."
We're happy that one of our favorite treatments made the list. It's called the Good Genes Treatment, and it's from Sunday Riley. It exfoliates and refines the surface of the skin with gentle lactic acid while licorice brightens and evens skin tone. We love this treatment, and so do other Sephora customers, like this one: "I have been suffering with severe Keratosis Pilaris on my face my whole life and have never found a thing that worked. I almost gave up on trying to find something that would help with my bumps and redness because it felt impossible. After grueling amounts of research, I decided to get a sample of this and I couldn't believe it, I found my miracle product. my skin has never looked this good before and my makeup is starting to finally look the way I've always wanted. I have very sensitive, dry, pale skin and this does not effect either of those things at all. I cannot wait to see more results the longer I use this. I will forever have this as part of my skincare routine."
Clarins's Double Serum is named as such thanks to a two-part formula that is both water- and oil-soluble. It combines 20-plus plant extracts along with turmeric to brighten, boost radiance, and provide anti-aging benefits. Now, please read our favorite review:
"I received this product for free-- the company held a training session at my workplace and gave their sales manager a goody bag, and she passed this on to me. And I kinda wish she hadn't, because now I am in love with this product and need it in my life, and on my face, forever, and come to find out it is not cheap! As other reviews have mentioned, it goes on rather oily, but in a way I do not mind. I find it soaks in quite effectively after a few minutes. And then, it does MAGIC. My face hasn't looked this good... EVER. I don't think I've gotten a single pimple since I started using this stuff regularly. And I mean I'm 38, but I still get pimples. Or got pimples, I guess. And it is, it really IS, diminishing that stupid wrinkle that was starting to form near my mouth. It seems to just do everything I want it to. I am waiting for it to start folding my laundry and mowing the lawn. I hate that I'm going to have to spend so much money to maintain this habit. But I am totally going to spend so much money to maintain this habit."
Now we move on to the first daytime serum on this list. It's by Drunk Elephant, a Sephora-customer favorite. It's chock-full of vitamin C, E, and ferulic acid in order to majorly brighten skin. According to the reviews, the results are nothing short of amazing. "I have been using this every morning for almost a year and I see a noticeable difference in my skin. My dermatologist told me a vitamin C is a must in the morning paired with a spf. This one had the best reviews on YouTube and I can see why. My horizontal forehead lines are almost completely gone and fine lines around my eyes are barely visible. My skin is just over all smoother and more even," says one reviewer.
We're not done with Drunk Elephant just yet. The goal of this one is smooth, even exfoliation. It's all thanks to glycolic acid (which is an exfoliating wonder ingredient, mind you). According to reviewers, it does a number on blackheads and large pores. "The T.L.C. Framboos Glycolic Night Serum has been the one product that my skin cannot live without thus far," writes one reviewer. "In my experience, this product does what it says it will do. It does tingle upon application, but that quickly goes away. The serum is drying, so always apply moisturizer after. I started using this product every other night and now I use it nightly, unless I am trying out new night serums. This serum has improved the texture of my skin overnight, while keeping acne and the stubborn blackheads on my nose at bay. If I skip a few nights, the rough texture and blackheads will return. With that being said, this serum is pricey so if I can find a more affordable, yet equally effective AHA/BHA serum for my sensitive skin, that would be great."
Another day, another brightening serum. Ole Henriksen's Truth line continues to be super popular thanks to a combination of brightening vitamin C and skin-firming collagen. It also has orange and green tea extract to provide antioxidant defense. We love the way it smells—citrusy and fresh. "This product is AMAZING!!" says one happy customer. "I've been such a loyal customer and I never write reviews, but I want to scream to the world how much love this serum. Within a week, I started seeing a difference. Even my friends and family ask if I had gotten a facial recently! My face is softer and I look more refreshed. Even my pores has gotten smaller, and my skin tone looks more even. I am so thankful I received this sample because I can't imagine now living without this item! Must Have!!"
Kiehl's Midnight Recovery Concentrate is an oil-based serum. It combines lavender, evening primrose, and squalene into one moisturizing formula. We like how smooth it makes our skin feel come morning. Other customers agree. This one says, "I've reached the point where I’m done trying products and just going back to the ones that have really made a difference. This is one of the products that I swear by! It revived my dull skin. Whenever I wake up in the morning after applying it at night, my skin is so clear and bright and smooth!!"
Dry skin? Drunk Elephant has your back. This Intensive Hydration Serum blends pro-vitamin B5 with lentil, apple, and watermelon complex to act as "a cool drink of water for your thirsty skin," according to the brand. This, however, is according to a real customer: "I have really sensitive skin and allergies to quite a few things but this works like a dream. My skin type is normal to dry but I went had a particular bad dry patch on my cheek a few months ago. I tried this and it almost instantly fixed it. None of my other moisturizers helped. Now I can't stop recommending this to my friends and family and keep buying this with my own money. It doesn't feel oily and it leaves a cooling se sensation which I adore. 10/10, this product changed my life."
Like Drunk Elephant and Lancôme, La Mer is a brand repeat on this list, which means its customers are satisfied. This serum differs from The Concentrate in that it includes stem cells and colloidal gold to resist stress and maximize absorption. It works its magic on fine lines, wrinkles, dullness, and sagging skin. "I have been using La Mer products for almost a year and I can honestly say my skin looks better than ever," says a devoted user. "I use the regenerating serum at night (La Mer recommends to use it twice daily) after cleansing. I follow it with the moisturizing cream. I also use the La Mer foundation. It may be expensive but I find the results on my face totally worth it!"
The final serum to make the list is Sunday Riley's Luna Sleeping Night Oil. It should only be used at night since it has retinol, which can make your skin more sensitive to sunlight. It improves signs of premature aging while chamomile and blue azulene calm sensitivity and redness. Take it from one customer, who writes, "This oil is seriously one of the best things to happen to my skincare routine in a long time. I noticed results by the next morning after use. Reduced redness from my blemishes and helped them heal up much faster. Hydrates but isn't greasy at all. I do have dry skin and didn't have any trouble with it bothering my skin. I also have sensitive skin and it hasn't broken me out or given me any bumps or irritation."
Next, check out which serum is officially the most popular at the drugstore.