Sephora is the beauty girl’s Disneyland. It’s bright, shiny, and houses just about every single product you could ever want or need. Inside, you’ll find shelves upon shelves of makeup, fragrance, skincare, hair products—the works. But obviously you know this.
What you may not know, however, are the exact makeup products that are top sellers. And, after trying them all, I realize they’re each in demand for good reason. We worked with Sephora to find out the best-selling makeup the retailer has in stock and then reviewed our favorites for you.
Now just sit back, relax, scroll, and add to cart. You know you want to.
What kind of roundup would this be if I didn’t start off with a brow product? If you know anything about me, you know I can’t live without a proper eyebrow grooming. While for me, convenience is key, I am willing to spend a bit more time on my brows. This product is mind-blowingly good. I mean, it’s Anastasia, so of course it is. It’s super thin—perfect for those natural-looking, hair-mimicking strokes that go on smoothly and are never too much. A while back, I learned that for added dimension, I should go in with two different pencil colors to get the most natural look, so I’m now officially obsessed with Taupe and Granite. Seriously: Get into it.
Obviously it’s the year of highlighter. While so many amazing new iterations have come out, we’re still blissfully in love with Becca’s shimmery powders. This massively popular collection consists of a face palette with five highlighter and blush shades (including both the favorites from the first collaboration and a few brand-new ones). First things first: the names. Each hue has a different but equally adorable moniker that gets you in a party-ready mood. Champagne Pop, the original best seller, is a soft white gold with peachy pink undertones. But now there’s Prosecco Pop, along with Rosé Spritz, Amaretto, and Pamplemousse. Brushing each one on one made me feel like I was sitting on a breezy terrace somewhere during magic hour. And the very best part? Champagne Pop now comes in two new formulas—liquid and crème—so you can have your bubbles and wear them too.
Thanks to Kylie Jenner’s now coveted Lip Kits, liquid lipsticks are popping up from all of our favorite beauty brands. And, as a girl who loves a matte lip, I couldn’t be happier. I was already a fan of Kat Von D’s super-pigmented, often very long-lasting products. But when I drenched my lips in this creamy formula (with an easy applicator), I was immediately in love. It glides on like a gloss but dries into a velvety matte finish that literally redefines staying power. I ate lunch, drank coffee, and washed down an after-work cocktail without having to reapply once. The secret is in the ingredients—a blend of vitamin E and safflower seed—which allow for comfortable wear sans fading or bleeding. Plus, they come in so many rad shades. I’m partial to Mother, a dusty mauve. I know, I’m boring. But I’ll likely collect every single color come fall.
This has been a mainstay in my makeup bag for years, so it wasn’t surprising at all when Nars’s cult-fave concealer showed up on the best-sellers list. It’s creamy but not too creamy, it stays put but never cakes—it’s essentially a magic formula that does everything you’ve ever wanted out of a concealer. What’s more is that the product actually diffuses light to blur the appearance of lines and wrinkles, hides dark circles, and diminish signs of fatigue. I like to apply it with my finger (in a tap, tap, tap motion) so it warms to my skin and continues to look natural all day.
First of all, this foundation has won actual awards, so my interest was piqued before I even applied it. Inspired by the silk shantung worn by kings and emperors (so cool), this foundation feels like silk from beginning to end. It glides on, stays put, and still feels silky-smooth hours later. It feels more like a serum than makeup, which is exactly why it’s so genius. I usually go for a matte finish, but this one delivers just the right about of dew—never shiny, never sparkly—just a healthy glow.
These lipsticks rule. I got to try out the entire collection (yes, there are 34 different amazing shades) at Bite Beauty’s factory in Toronto. There is no other lipstick that packs as much punch or is made with as many hydrating ingredients. This lipstick is so natural that you could eat it—though it probably wouldn’t taste as good as it looks and smells. Here are the facts: Each tube is made with 12 different edible oils and triple-milled pigments to provide saturated lip color with creamy, weightless coverage and a citrus flavor made from fresh-pressed fruit. Incredible, right? I’m currently coveting Kale, a dark green (but oddly flattering) shade that recently launched from the brand.
For more product recommendations, find out which drugstore product every makeup artist buys.