When QVC comes to mind, do you think of sitting on the couch late at night, pint of Ben & Jerry's in hand, eyes glued to the television as product after product is demoed and subsequently sells out before you can take a bathroom break? Since its first broadcast selling a shower radio in 1986, the network has blossomed into much more than a home-shopping network: It's also a multi-billion-dollar company with a robust e-commerce presence and successful mobile app.
Part of the triumph of QVC can be attributed to its visual aspect. You're seeing in real time how clothes fit, how a skillet chars the perfect steak, and how beauty products transform the skin, faces, and hair of the on-air models. When Jamie Kern Lima, co-founder and CEO of It Cosmetics, went live on QVC for the first time to showcase how well her Bye Bye Under Eye concealer hides hyperpigmentation, dark circles, and blemishes on real women, it sold out in 10 minutes. Before-and-afters like these are part of the reason beauty is one of the company's top-selling categories.
Curious which other products sell out in a snap? We asked QVC to name a few of the items that sold over a million units over the course of several broadcasts. Below, the five best sellers.
For the bath enthusiast, this hefty duo supplies all the deliciously scented body product you could need for a self-care Sunday (and any other day of the week). You'll get 32 ounces of body gel and lotion in a variety of fresh scents to evoke a spa-like experience at home (that will last you months of use).
Usually when you think of CC cream, you envision a sheer tinted moisturizer that offers a slight veil of coverage—not exactly a winning option for someone who requires more lift from their face makeup. With this cult-loved formula, though, you get all the skin-loving benefits of a CC cream (peptides, vitamins, collagen) but with the finish of a full-coverage foundation. It plumps and hydrates while providing the look of even, clear skin. In other words, it's everything you need from a foundation with the added benefits of skincare (and sunscreen!).
Argan oil is rich in omega fatty acids, vitamin E, and linoleic acids to lightly moisturize skin without the dreaded greasy aftermath. Pack it into Josie Maran's whipped body butter, and you've got perhaps the most nourishing, skin-quenching product money can buy. Not only will it smooth rough patches and hydrate dry, crepey skin, but it also has the potential to help clear acne.
Much more than just a cleanser, this fragrance-free four-in-one formula also acts as a makeup remover, cleanser, toner, and light moisturizer so you're getting much more bang for your buck.
The first time I ever saw BareMinerals in action was over a decade ago on QVC, so I'd say that speaks to its longevity in the foundation space. In fact, this water-based hydrating variation is so in-demand, it's currently on a waiting-list-only basis.
Shop more of QVC's best-selling beauty products below.
Up next: We asked a dermatologist if it's possible to hydrate your skin without moisturizer.