Like haircuts, colors, and lipstick shades, fragrance trends vary by region. Need proof? Fragrance subscription service Scentbird (for $15 per month, the company sends you a month’s supply of fragrance that allows you to try before you buy) analyzed data from its over 35,000 subscribers to see which perfumes are the most popular in major U.S. cities from Atlanta to Los Angeles.
Are they as predictable as Southern belles preferring floral and sweet gourmand fragrances and Pacific Northwest city-dwellers opting for earthy, woodsy scents? Or is the most popular perfume in your city something you’d never expect? We reached out to Scentbird's CMO and co-founder, Rachel ten Brink, to give us the lowdown on fragrances from state to state. See which fragrance lands on your state below.
"Dallas is one of the most vibrant cities in the U.S., so it doesn't surprise us at all that Kate Spade's In Full Bloom is so popular there," says ten Brink. "In Full Bloom is a classic rose fragrance, with peach skin and elegant blonde wood accents. It's a perfume you can wear up or down, and it will rise to any occasion."
Notes: centifolia rose, blonde woods, peony, green tea, peach skin
"This is a fragrance perfect for the glittery rush of late nights on the Strip," describes ten Brink. "It's loaded with dark, sensual pomegranate, black orchids, violets, and champaca flower. It's exactly the perfume to wear when you're in a gambling mood."
Notes: mahogany wood, champaca flower, black violet, pomegranate, persimmon, green notes, cream accord, lotus blossom, persimmon, black orchid, liquid amber
"Glossier You is the ultimate in New York City style—this is a fragrance that doesn't have to try at all to be completely sexy," explains ten Brink. "Its warm profile of spicy ambrette seeds and bright musk just melts into your skin. But the best part is that it smells like you—it's a warm, cozy, and comforting scent."
Notes: ambrette, ambrox, musk
"Dolce's tropical floral vibe is just right for the hot weather in Hotlanta," says ten Brink. "Papaya and bright neroli, a little sweet sugar, and a luxurious cashmere base are just right to make a sensual statement down South."
Notes: neroli leaf, papaya blossom, white amaryllis, narcissus, water lily, cashmeran, musk
"Boston's a place where less is more and locals tend to opt for a laid-back, more buttoned-up approach," says ten Brink. "So you need a fragrance that is just as versatile. Commodity's Bergamot is bright and clean but complex enough to wear however you want."
Notes: bergamot, fresh clementine, vetiver
"Chicago is always bumpin' and always down for a good time, so a fragrance with a lot of energy is a must," describes ten Brink. "Burberry Brit Sheer is packed with lychee and yuzu fruit notes with a tropical brightness that will refresh and boost energy levels."
Notes: yuzu, pineapple leaves, lychee, mandarin, grapes, pink peony, peach blossom, nashi, white musk, blonde woods
According to ten Brink, "Black Tulip is a sophisticated chypre scent with a lot of contrasts—perfect for our nation's capital. Soft violets go up against buttery jasmine with dark plum and bright pink pepper top notes. The patchouli in the base ties everything together wonderfully—it's easy to see why a politically charged city would take to this scent so well."
Notes: black amber plum, pink pepper, Japanese violet, Indonesian jasmine, patchouli
"Miami is all about sunshine and beach time, so it's no wonder Miami is loving Colonia Pura, a fragrance that is light, citrusy, and great with beach weather," says ten Brink. "Stick with bright, zesty scents to keep yourself refreshed."
Notes: bergamot, orange, petitgrain, narcissus, jasmine, coriander, patchouli, white musk, cedar
"Los Angeles is just as hippie-ish as it is intensely dramatic—you've got Laurel Canyon and Hollywood in the same city," describes ten Brink. "So incense perfumes will always be huge here. Plus, it's one of the most fashionably cutting-edge cities anywhere, so Rag & Bone's downtown, minimal aesthetic will fit in perfectly there."
Notes: black pepper, elemi, bergamot, myrrh, incense, olibanum, cistus, amber, musk
"Seattle is all about the great outdoors," explains ten Brink. "You can hike, swim, kayak, go wherever you like there. A gorgeous floral suits the city perfectly. Nieuw Amsterdam's inspiration is Amsterdam's legendary floating floral market, and anyone who has ever visited Seattle's Pike Place Market will know how fun it is to go flower shopping there as well."
Notes: magnolia, ginger, geranium rose, lotus, centifolia rose, honeysuckle, cotton peony, oud, Atlas cedar, amber, skin musk
Were you surprised by your city's favorite fragrance? To each its own, but we'll take 'em all.