When a makeup product is truly, truly great, beauty buffs have a tendency to want to shout it from the proverbial rooftops. Never is this more apparent than when the item in question also comes from the drugstore. (Turns out, the satisfaction involved in discovering a game-changing beauty bargain is universal.) It's for this reason we often look to online reviews, especially those found on our favourite beauty shopping sites, when hunting for new maquillage. Case in point: Priceline's ratings and reviews section of their website.
A forum for beauty junkies, this online feature is embraced by passionate shoppers who enjoy posting their honest opinions for others to read. Importantly, the analysis and advice is pretty spot on. In fact, one of the most highly rated and commented items on the site happens to be Priceline's bestselling mascara. A coveted spot this drugstore lash-booster has held for a full 12 months.
Keep scrolling to discover what it is.
This customer favourite is beloved for its ability to transform teensy lashes into a super-inky, voluminous set. The brush is designed to create a flattering "fan" effect, which visually opens up the eyes. It's also beautifully buildable, allowing you to layer on coats for extra drama. Reviewer Mandy calls it an "excellent mascara for sensitive eyes", adding: "It's extremely black and makes my lashes look super long!" Sarah goes even further saying, "[this is] hands down the best mascara I have come across".
Natalie agrees: "It's such a great mascara and better than any I've tried before—100% must try." With reports like this, there's little wonder this mascara is still selling the most in category at Priceline a year later. It's certainly on our drugstore shopping list as of now.