The Lipstick You Should Be Wearing, Based on Where You Live
Photo:
WSJ Magazine
Now that you've taken a look at the most popular summer shades in L.A. and and New York, take a peek into the purchasing habits of those in other cities around the country. We find it wildly fascinating that beauty trends can be so different based on where you live.
Byrdie's news editor, Victoria, broke down the differences between the two places she's called home: "When I lived in NYC, it was totally kosher to go without makeup at the office (or anywhere, honestly). In fact, I feel like most people try to avoid looking too done. In terms of makeup, there's more of an emphasis on natural, bare-faced beauty. That being said, you're still expected to look put-together and polished. And then I moved to L.A., the land where people wear a full face of makeup to go hiking. (Not I.) It's almost a cliché—it's like everyone is walking around hoping to be discovered or become Instagram famous."
Interesting, right? We worked with Amazon Beauty to research and pin down the most sought-after lipstick formulas, colors, and companies in the U.S., and how they differ from city to city. It turns out Chicago natives love a dusty rose liquid lipstick while Austin residents go for a hydrating clear balm instead. Curious what the go-to is in your hometown?
Keep scrolling to find out and feel free to purchase away (that is, if you don't already own it).
With up to 16 hours of coverage, it's no wonder CoverGirl's most resilient formula is favored by residents of the city that never sleeps. First, apply an even layer of the dusty rose hue and follow up with the moisturizing topcoat to lock in hydration and shine. It'll keep feathering and bleeding at bay.
Use this product to achieve baby-soft lips, guaranteed. Seriously! It moisturizes, protects, and smooths your lips upon application, and L.A. girls love the juicy cherry tint that comes along with it. Think of a mashup between Katy Perry's line about cherry Chapstick and her "California Girls" hit.
This light pinkish nude is matte and natural looking (you can even see it applied to different skin tones on Amazon Beauty). It's perfect for a deep-dish pizza date because it won't come off with each bite.
Keeping in mind the city's unofficial slogan, "Keep Austin Weird," we were a bit surprised at their go-to lip color—clear. But maybe that's the point: Austin natives will always keep us on our toes. Keep your lips plump and moisturized with this luxurious clear balm.
It's no surprise Miami's best-selling lipstick is called Touch of Spice, as everything in the Florida city feels a bit more electric—from the weather to the food to the color palette. While it's matte, it still delivers serious color payoff and a creamy texture your lips will love.
New Orleans is home to red-hot Creole spices and around-the-clock nightlife, so it's no surprise Big Easy residents opt for a true red that offers the same bold, iconic richness. Each shade of the collection varies to flatter different skin tones and add dimension to your lips.
Which lipstick is your favorite? Do you think it lines up with where you live? Let us know in the comments below!