This Is the Lipstick L.A. Girls Love the Most


Beauty Is Boring

We’ve discussed (at length) the differences between New York and L.A. beauty. While everyone has their own opinion and the variation can often be intangible, there are certain truths that can be proven. Enter Amazon Beauty, who worked with us to find out what lipstick was purchased most by those residing in Los Angeles. Would the winner be a balm to satisfy the surfer-girl set? An all-natural product for those who live by a plant-based diet? Or the most likely of all, a Kardashian-inspired shade? Naturally, it’s the latter, but because we’re obsessed with Kylie Jenner’s newest Lip Kit launches (seriously, they’re beautiful), we’re totally down with the results.

While New Yorkers mostly go for true reds and deep plum shades and Miami residents opt for sultry nudes, L.A. girls are currently obsessed with dusty rose hues. More specifically, Stila’s Stay All Day Liquid Lipstick in Patina ($19). Very similar to Kylie Cosmetics’ Matte Liquid Lipstick in Posie K ($29), it’s a soft shade that’s subtle yet highly pigmented.

Now that you have the lipstick down, here’s the rest of the makeup L.A. girls wear for a night out.