As a beauty editor, the one question I'd say I'm asked most is: "What's the best concealer?" (Also, "How do I get rid of pimples?" See here, for some sage spot-busting advice.) While it's impossible to pick out an overall "best" cover up, (because of about a zillion varying factors), I do have my favourites. That said, things like individual skin type, coverage preference, and budget come into play, which means what I love may not always work for someone else. In the instance the asker has concealer needs that don't match mine, I often rely on retailer stats in giving recommendations.
The way I figure it, considering data around the best-selling concealer brands in Australia is a pretty clever way to suss what everyone else is loving. (No lie: I've found some of my own front-runners that way.) In order to share the love, I reached out to three major retailers for the intel on which formulas sold their socks off for them, over the past 12 months. The results are interesting. From a $19 drugstore winner to a celebrity makeup artist standby, there's something for everyone.
Keep scrolling to shop.
This anti-ageing concealer is made with a whole host of ingredients designed to tackle under-eye bags.
A celebrity makeup artist favourite, Nars' cult formula brightens as well as camouflages.
A true multitasker, this creamy concealer hides everything from dark spots and eye bags to blemishes.
A serum and cover up in one, expect a medium-weight formula with blemish-blurring properties. (Perfect for masking hyperpigmentation.)
Made with nourishing avocado and evening primrose oils, this high-coverage pick has a surprisingly natural finish.
This award-winning formula is packed with anti-ageing ingredients like brightening vitamin C. Plus, it's big on pigment—there's nothing it can't cover.
Completely crease-proof, this one is ideal for the delicate under-eye area. It also has 24-hour wear so it won't smudge or smear.