Concealer is an important makeup product to us. There's nothing else that can disguise our tired under-eye circles quite like a brightening concealer. There's also nothing that can cover blemishes, redness, and hyperpigmentation quite like the do-it-all makeup product. After all, that's what it's made for.
While we love to splurge on a concealer like Yves Saint Laurent Touche Eclat ($42) or Nars Radiant Creamy Concealer ($30), there's nothing quite like finding a budget-friendly dupe for a high-end favorite. According to Self, one of these Insta-worthy under-the-radar formulas has been hiding out in the drugstore aisle all this time. It's the L.A. Girl Pro Conceal High-Definition Concealer, and it was one of Walmart's best-selling beauty products throughout all of 2017.
This concealer is lightweight yet fully opaque—a combination that is rare to come across in the drugstore aisles. It's also crease-free, meaning it's great for applying to dark under-eye circles since it won't dry down into fine lines creating a cakey finish after only two hours of wear (clearly, we're still bitter about past under-eye concealer fails). It also comes in 25 different shades in the hopes of matching all skin tones.
If you're a regular beauty blog fanatic like us, then you might recognize this product from its appearance in many Instagram tutorials and videos. It's popular among the blogger crowd for its creamy texture and full-coverage finish. In fact, a tip we've learned from some of our favorite bloggers is to try this product as a highlighter or contour. Purchase a shade lighter and a shade darker than your skin tone and apply them to the hollows and high points of your face, respectively. At only $4 a pop, it's a super-inexpensive way to achieve a sculpted makeup look.
Head over to Self to see the rest of Walmart's best-selling beauty products. Then see the most popular skincare products sold at Target in 2017!