We'll be the first to admit that negotiating the ever-growing market of brow products can be a tad overwhelming—mainly because in addition to the sheer variety of tools available, there are also a ton of really awesome options available. Even experts are split on what they consider the best of the best.
So to narrow down the playing field, we're turning to the Internet—or more specifically, our friends at Rank & Style, who use their signature research algorithm to determine the products that online shoppers love most. Here, they've narrowed down the top six brow tools money can buy, simplifying and demystifying your grooming routine once and for all. Which product gets the winning slot? Keep reading to find out.
Sticking with just one color can make filled-in brows look fake. The dual tones in this powder compact help you create natural-looking dimension, and the sheerness of the pigment makes it mistake-proof. (It's smudge-proof, too.)
Staying power is key in a brow pencil, and this drugstore find has plenty of it. But the color still blends easily, especially when you use the built-in comb to distribute it into hairs after applying.
This guy wins points for utility and convenience—not only does its ultra-thin, lightweight shape make for easy toting, but it's self-sharpening to boot. Plus, the point is fine enough to actually mimic hairs (which is key to drawing on a natural-looking arch).
Great for a time-pressed morning makeup routine, this water-resistant tinted gel is easy to sweep on and go. It also deposits color onto skin in addition to hair, meaning you can fill in holes, no pencil required.
Are we really surprised that brow queen Anastasia Soare has TWO winners on this list (and a third runner-up)? Not exactly, especially when it comes to this particular pair of all-star tools. The cult-beloved Brow Wiz has that perfectly soft, waxy finish that experts always advise us to look for in brow pencils—plus it's waterproof, it has a built-in spoolie brush, and the pencil applicator itself is foolproof (and again, self-sharpening).
The Brow Wiz pairs perfectly with the Dip Brow, which provides both color and flexible hold for illustrious arches that refuse to budge. Winning products give way to winning brows, and this duo might just allow you to give Cara Delevingne a run for her money.