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We feel confident in saying that taking your hair to a brighter, blonder hue requires the most upkeep of all shades. This is because lifting your hair's base color with bleach requires more processing and chemicals than dyeing it a darker shade. Doing so also leaves the hair more prone to breakage by opening the cuticle, which then allows for UV rays, pollution, and other elements to enter (and moisture the exit), thus making the color appear duller and brassier (read: yellow).
But even if you think you've hit the point of no return with your blonde's level of brassiness, know that there are some great purple shampoos that help restore your once-flaxen vibrancy (or prevent yellow-tinged hair from happening in the first place). Why purple? Think of it as a color-corrector: Shades placed opposite of each other on the color wheel cancel each other out, so purple tones will cancel out yellow tones.
Ready to shop the best formulas? These are the top purple shampoos for blonde hair.
Best Overall: John Frieda Sheer Blonde Colour Renew Tone-Correcting Shampoo
John Frieda was one of the first drugstore brands to break out products by hair color, and this one is still going strong. It only takes three washes with this shampoo to rebalance your blonde and remove that dreaded brass. The line contains Optical Brightening Technology, which absorbs UV light to make your hue look more vibrant. It’s also infused with lavender extract to leave strands soft.
Best Drugstore: Not Your Mother's Blonde Moment Treatment Shampoo
This shampoo from Not Your Mother's promises to neutralize brassiness, enhance shine and hydrate strands. The line also offers a conditioner and a leave-in product, both of which are intended to seal in color. These products will really help because the more you wash your hair, the less vibrant your color will be. Byrdie Editorial Director Faith says this budget-friendly formula, in particular, made her platinum locks so, so bright.
Best for Blowouts: Drybar Blonde Ale Brightening Shampoo
If you color your hair and get blowouts on the regular, you’re doing double damage to your hair—and this shampoo does double duty to fix that. The formula is infused with lemon extract to brighten and maintain your blonde, as well as chamomile extract to improve tone and amp up shine. To counteract all that heat styling, it has keratin and vegetable proteins to strengthen the structure of the hair and prevent heat damage. Strands are left healthy-looking and without that warmth that can bring down blonde, gray, and white hair.
Best for Damaged Hair: Amika Bust Your Brass Cool Blonde Shampoo
Not only is this purple shampoo formulated without sulfates, but it’s also sans parabens and phthalates, so it’s totally Keratin safe and an overall safer-for-you formula. It’s also free of Artificial Colors and MIT/MCI, safe for color-treated and Brazilian-treated hair, and is cruelty-free and gluten-free.
It’s described as an ultra-violet, brass-busting shampoo that delivers bright and shiny, cool-toned results so you can use this on blonde, silver or grey hair. An added bonus is how utterly delicious it smells. All Amika products are pretty next-level when it comes to scent and this one is no different. It’s comprised of Sea Buckthorn, which packs Vitamins A, C, and E, and Omega-7, typically only found in fish oil, it keeps free radicals at bay and promotes the production of collagen, a key building block for skin, hair, and nails.
Best for Dry Hair: Keratin Complex Blondeshell Debrass & Brighten Shampoo
Dyed hair is synonymous with being dry. And if you already have hair drier than the Sahara Desert then you know just how dry it can feel once dye is thrown into the equation. Our top pick for reviving parched strands is this ultra-moisturizing formula that not only neutralizes brassiness but also keeps hair smooth and soft and enhances shine.
The nourishing formula is infused with keratin amino acids to help strengthen delicate hair that needs extra TLC. That, along with a triple-protein blend, helps make your hair more resilient to sun exposure, hot tools, and other environmental aggressors. There’s also chamomile in the formula which is known to brighten and keep the color fresher for longer. Plus, you can’t beat the light fresh scent.
Best for Highlights: Clairol Professional Shimmer Lights
This shampoo has been on shelves for decades and it has truly stood the test of time. One of the most popular options out there across price points, it gives you the most bang for your buck. The protein-enrich formula is super gentle and the purple in it is vibrant, so you’ll have noticeably brighter and lighter strands after just one wash. The conditioning shampoo works to tone allover brassiness, plus it gives a refresh to faded highlights.
Best for Natural Blondes: dpHue Cool Blonde Shampoo
If you’re a natural blonde (even if you’re not we’ll keep your secret and still recommend this shampoo) this dpHue shampoo is for you, and it also works wonders for gray and white hair. Celebrity colorist Justin Anderson calls this shampoo "the best violet pigmented shampoo on the market." It's also a favorite of Kristen Cavallari's, and all for good reason. The deep violet pigments neutralize yellow tones and brassiness, and the gentle formula, which is free of parabens, sulfates , and phthalates, delicately cleanses hair.
Best for Frizz: Joico Color Balance Purple Shampoo
Breathe new life back into your blonde hair again with Joico’s Color Balance Purple Shampoo. The formula has just the right amount of pigment in it to neutralize yellow tones so it won’t leave any purple traces in your hair. Its tone-correcting pigments will stay attached to the hair fibers through multiple shampoos. Plus, the Multi-Spectrum Defense Complex guards against color fade, and the Bio-Advanced Peptide Complex repairs, nourishes, combats frizz and leaves strands shiny. Your hair will look and feel healthier every time after you suds up.
Best for Split Ends: Kristin Ess The One Signature Shampoo
Created by celebrity hairstylist, Kristin Ess—you know her from her work with celebs like Lucy Hale and Lauren Conrad—came out with her own line of products and it has spread like wildfire. This shampoo in particular lightly clarifies and highly lathers for a squeaky clean that’s not stripping. It also contains “zip-up technology™,” their proprietary strengthening complex designed to "zip-up" split ends while targeting weak areas of the hair, smoothing the appearance of damaged cuticles and helping to protect hair from environmental stressors and color fade.
Best Sulfate-Free: Pravana The Perfect Blonde Shampoo
When you color your hair, you’re weakening its bond, so you’ll need an extra gentle shampoo to fight those warm tones without leaving it dry. That’s where Pravana’s The Perfect Blonde Shampoo comes in. Its purple pigment is so strong that you only need to use it once a week to reap the rewards. The formula is sulfate-free so it’ll go easy on your hair but tough on brassiness. It contains an exclusive dual ultra-violet dye system and built-in brighteners to leave you with brighter, blonder hair that’s stronger and shinier, courtesy of the keratin, wheat , and silk amino acids.
Best Splurge: Oribe Bright Blonde Shampoo
Treat your strands with sulfate-free shampoo created to bring out the blonde tones in your hair. The formula is gentle and won't dry out your strands, making it a great pick for those with curly or heat-damaged hair. The shampoo's violet pigments add shine and fight brassiness. Out of the shower, this formula will protect your color-treated hair from UV rays and dullness.