America's #1 Primer Sells One Unit Every 6 Seconds, and It's Under $10

When a product gets a ton of hype, it's practically mandated that we investigate why it's so revered. We recently caught wind that E.l.f.'s line of primers are so popular, one unit sells every six seconds. That means that since you've clicked on this post, someone has (or several people have) gotten their hands on a bottle. Without reading any reviews, we can guess why it's such a popular choice just by examining the product specs: First up, it only costs $6, and second, it comes in a ton of different variations, from hydrating to tone-adjusting to stick form, so there's something for every skin need and type.

Now, on to the reviews: One customer writes, "I use this every day! I have oily skin but this doesn't feel heavy or greasy on my face—very lightweight! It actually does help clear blemishes too! I will never stop purchasing this product and recommend it to everyone! Even on days I don't wear makeup I use it and my face looks brighter!" Another says, "This primer is fabulous. It's so silky and layering foundation and creams over it creates a gorgeous, long lasting finish. Will be stocking up!"

Are you sold yet? Check out the extensive line of primers below and find the formula that suits your skin.

Up next, take a look at more of our favorite drugstore primers.

Opening Image: Zara