Pink lipstick is often overshadowed by red and nude varieties (hi, Kylie), but a new crop of products are helping the color take center stage. Plus, celebs like Zendaya and Alicia Vikander have all given it their seal (kiss?) of approval. With Valentine’s Day just around the corner, give your makeup look an unexpected update with these fresh pink picks—all Byrdie editor–approved, of course.
From natural to neon, keep scrolling to see our picks!
A nude pink is must-have in any makeup arsenal, and Stila’s Baci does not disappoint. The weightless texture effortlessly glides on the lips, leaving you with a velvet finish that doesn’t feather.
This ultra-cool brand mixes quality with a minimalist aesthetic to create the perfect pinky-nude. Full coverage no longer means having lips that are craving moisture; instead, shea butter and coconut oil moisturize without sacrificing all-day wear. We like the swivel-up applicator and the creamy matte texture.
Charlotte Tilbury can do no wrong when it comes to lipstick, and this new V-Day launch is no exception to the rule. Between the Sheets is a rosy pink named by the makeup guru’s followers, and it has glowing 3-D pigments that make lips appear fuller without lip injections.
Full coverage, long lasting, and vegan? Tarte, you overachiever, you. This highly pigmented liquid lipstick gives full coverage in one swipe, with a matte velvet finish. (Our editor professes her love for a different shade in the line here.)
Rich in antioxidants and paraben-free, Lorac’s new spring lipstick shade Optimist is the perfect soft pink to complement any everyday makeup look—or to balance a sultry smoky eye. The sleek bullet deposits the perfect amount of creamy color with last-all-day power.
A lipstick that feels like lip balm is the perfect combination in our book. With high shine and hydrating oils, Dior’s Wild About Pink shade is all your pink lipstick dreams in one tube.
This vibrant pink is the It color of the season, and we love Ilia’s natural version made with only good-for-you ingredients.
Fun fact: Each lipstick in this collection has the same amount of antioxidants as five bottles of wine. Let your lips indulge in this pink-nude lipstick, and reap the benefits of wine (without the hangover). We’re obsessed with the creamy shine and intense color payoff—plus it’s formulated without harmful ingredients.
Cotton candy–pink lipstick has never looked so sophisticated. Gone are the days of frosty pink lips—Georgie Girl is a cheery color fit for the 21st century.
Click here for some V-Day beauty looks to try out tomorrow.