9 Pink Lipsticks That Are Cool Girl–Approved

Pink lipstick is often overshadowed by red and nude varieties (hi, Kylie), but a new crop of products are helping the color take center stage. Plus, celebs like Zendaya and Alicia Vikander have all given it their seal (kiss?) of approval. With Valentine’s Day just around the corner, give your makeup look an unexpected update with these fresh pink picks—all Byrdie editor–approved, of course.

From natural to neon, keep scrolling to see our picks!